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RESEARCHMETHODOLGY
SUBMITTED TO- Prof. Ms. Gitanjali Kapoor
GROUP MEMBERS
Mayuresh Bhagwate C-05
Amol Chaudhari C-08
Sunny Pandita C-26
Amit Jain C-44
Manas Bendre C-45
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Research Methodology
In todays competitive world detail study is required in each of the
practical problems. Research means search for facts in order to find out the
answers to certain problems. Any effort which is directed towards that detail
study is known as Research.
A system of models, procedures and techniques used to find out the
results of a research problem is called as Research Methodology.
Business Executives in each of the functional areas face decision
making problems. Some of these problems include :
New product launch, Sales promotion, Plant layout, plant location,capital budgeting, manpower planning etc.
Many of these problems demand systematic research.
The Research Process -:
1) Problem Definition - The first step in research process is to identify
and define the research problem. Initially the researcher may state the
problem in a broad general way after resolving ambiguities. Theresearcher must verify all available literature to make him familiar
with the research problem. Such review of literature would enable the
researcher to know the data and other materials that are available for
operational purpose, which in turn would help the researcher to
specify the research problem more specifically.
2) Objective - After defining the problem objective of the research
should be made. The objective should be clearly stated for the
research.
3) Research Design - The researcher should undertake research design.
The research design is the grand plan for conducting the research
investigation. It provides guidelines to researcher to enable him to
keep track of his actions and to know that he is moving in the right
direction in collecting the data.
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4) Data collection - Problem solving is essentially a process or collecting
information. The data can be collected from various sources i.e
primary and secondary. While collecting data care should be taken of
Information is up-to date and free from bias, It is objective and
relevant to the needs of problem, It is complete in all respects.
5) Data Analysis - The purpose of analyzing data is to establish a relation
between the information and problem. Analysis reviews the data in
the light of hypothesis or research problem. It is difficult to demarcate
a line between analysis and interpretation. Interpretation refers to
analysis and generalization of results. It enables to clear the meaning
and implication of study. It enables to link findings with research
problem and arrive at logical conclusions.
6) Results - Results can be found out after analyzing and interpretation
of the data. It can be test with the help of hypothesis testing. The
researcher should find out whether or not the research findings
support the hypothesis or prove to be contrary. Various tests such as
Chi-Square test; F-Test, etc. have been developed for such testing.
The testing of hypothesis will result in either accepting it or rejecting
it.
7) Validation of results - Finding out the results is not only important
factor. Results should be compared with the previous results. The
results should be properly validated.
The hypothesis which we have taken for study
H0: Students do not consider any criteria's other than DTE procedurewhile taking admission into Management College.
H1: Students do consider some criteria's other than DTE procedurewhile taking admission into Management College.
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The primary data was collected by us by way of questionnaire. The three
institutes which were studying are BGISMS, Willingham, IMCOST, and
W.N.BRIMS. The sample size of the students was 30 students from each
institute.
1) Do you like the procedure of admission of DTE i.e. of MMS?
Ans: The first question which we had asked in our questionnaire was that
whether they liked the procedures of admission of the DTE. For this
question 63% people said yes they liked the procedures of DTE and the
remaining 37% people said no. In this the reason for no was that many of the
people who were from outside Maharashtra were finding it difficult tobalance between the GD/PI dates and the document verification date and
many other people had lost their postal receipt which was considered as an
important document for admission procedure, and now to make the duplicate
one they had to undergo a long procedure of making an application, getting
it signed by the post master etc.
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2) Give your remarks on the following criteria.
Written test, Group discussion, Personal interview, Presentations and
projects.
Ans: This was the second question in which we had asked the people to
give percentage wise remarks on the following criteria. As expected written
test got the highest marks as it was having more marks then the other three.
Written score got 57% preference GD and Pi got 19% and 15% each and the
last one i.e. projects and presentations which were actually for the PG
courses got the least preference of 9%.
57%
19%
15%
9%
Written Test
Group Discussion
Personal Interview
Projects/Presentations
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3) Does the distance factor matter to you while taking admission in the
college?
Ans: To perceive an MBA degrees from a reputed institute people do
not consider the distance factor so much. They usually prefer those institute
which are nearby to their home. Here in this case 62% said that no, distance
factor doesnt matter to them and the remaining 38% said that yes, distance
factor do matter to them as the whole day they are in the institute and if the
institute is far away from their residence they will reach home late. Mostlyfemale
Students prefer college in close proximity.
62%
38%
NO
Yes
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4) Do you make inquiry about the past placement record of the
college?
Ans: As expected 89% people said that yes they have made an inquiry
about the past placement records of the institute as placement does really
matters to them. The thinking behind this is that the more the reputed
institute the better chances of placement are there.
89%
11%
Yes
No
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5) Do you consider college infrastructure as one of the factor?
Ans: Here we can see that 78% people do consider college infrastructure
as one of the factor for taking admission. They said that the whole day they
have to be in the college and the premise in which they have to be the whole
day should be good along with good library and IT facility.
78%
22%
Yes
No
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7) DO YOU ENQUIREE ABOUT FACULTY OF THE
MANAGEMENT INSITUTE:
Ans: When this question was asked 81% of the students says yes and
remaining 19% said no and they were of the view that facility of the
management institute means a lot from student point of view. Faculty should
be good enough so that they could teach the students well.
81%
19%
Yes
No
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8) WHAT IS YOUR OPINION ABOUT DIFFERENT CRITERIA
Ans: There were different options given to students and they have give
preference according to their liking so 56% students preferred placements,
19% students preferred faculty, 15% preferred infrastructure,8% preferred
fees and remaining preferred distance as one of its factor for joining the
institute. When fee structure was asked individually and the answer was they
give preference to fee structure as well. . But when they have to give
preference then placement was given first preference and fee structure was
given 4th place.
0
10
20
30
40
50
60
70
Faculty Placement Fees Infrastructure Distance
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9) DO YOU CONSULT ANYONE WHILE TAKING ADMISSION IN
ANY MANAGEMENT INSITUTE
Ans: For this question 60% prefer to consult their seniors, 27% consult their
friends, 8% of students consult relatives, 10% pick their colleges because of
the advertisements in the media and remaining 5% consult to others.
60%
8%
27%
5%
Seniors
Relatives
Friends
Any other(specify)
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So we come to conclusion from these four questions that student now days
look for placements of the college and they spend their money very well so
that they could get some output after investing money.
10) Have you considered background of Director and Faculty?
Ans: When we asked students about their opinion on Director and faculty
while taking admission we got following Results.
76% students have considered the background. Director is main person in
the college. The Cos which are coming for Placements also considers his
background. His Background gives image to the college in the market. Ifdirector is well known more and more students will take admission and more
Cos will come for placements.
If he is well educated he can give a new direction to the institute
and students. He can guide them about the subject and also about practical
aspects in the industry. Faculty also plays a important role. In management
we dont have external coaching available so; we are totally dependent on
college faculty. If they are properly trained then only they can guide the
students properly and can able to solve their problems.
65%
35%
Yes
No
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11) Have you enquire about the background of the placement cell
officer?
Ans: 65% students have considered the background of placement cell
officer as he is the main person responsible for bringing placements in the
college. If he is well educated it will be easier for him to understand market
and to establish more contacts.
65%
35%
Yes
No
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12) What type of college you are willing to get in?
Ans: The College which gives the following features -
Good Placement
Good Infrastructure
Trained Faculty
Traveling Connectivity
Students mainly expects good placement as they have spend a lot in terms of
college fees and other. The main aim of every student is placement only.
Good infrastacture is also necessary as we hag to spend a whole day in
college. So if the college lacks basic facilities like IT, canteen, books then
students will be in a trouble.
Traveling connectivity is also important as students are coming not only
from Mumbai but from all over the India. Also local students find it better if
college is located near station as it saves their time.
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13) Are students satisfied with their college?
Ans: Out of 40, 20 students said yes in V.N.BRIMS, 25 in Welingker and 5
in IMCOST.
20
5 5
25
23
5
1213
0
5
10
15
20
25
satisfiedunsatisfied
compromising
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5) What type of improvement you would like to have in your college?
Ans:
1. Placements2. Infrastructure
3. Stuff
4. Parking facility
When we asked students about improvements we got common answers.
IMCOST students are not satisfied with whatever they have. They want
improvement in all four.
5. V.N.BRIMS want improvement in infrastructure like IT, canteenetc. and in placements.
6. Welingker students are happy with whatever they have.
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CHI-SQUARE TEST
H0 Students do not consider any criteria's while taking
admission into Management College.
H1 Students do consider some criteria while taking admission into
Management College.
The observed Chi- square ,
X^2= (Oi Ei) ^ 2
Ei
Where Oi = Observed frequency
Ei = Expected frequency
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CRITERIA
Oi
OBSERVED
Ei
EXPECTED
(Oi-
Ei)
(Oi
-Ei)>2
(Oi-
Ei)>2
Ei
PLACEMENT 57 30 27 729 24.3
INFRASTRUCTURE 21 30 -9 81 2.7
FEES 12 30 -18 324 10.8
TOTAL 37.8
Degree of Freedom = 10 - 1= 9
Then apply Chi- square @ 5% level of significance
We get, from table,
Total value = 16.92
Now we know that calculated value = 37.8
So, calculated value > table value
37.8 > 16.92
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Hence,
Null hypothesis Ho is rejected and alternative hypothesis is
accepted
Thus H1 is accepted.
CONCLUSION
By chi square we come to the conclusion that most of
the students do consider some criteria for taking
admission into the management college.
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THANK YOU