Media

Ristmeedia
Andres JesaarBalti Filmi ja MeediakoolTallinn likoolTartu likool

Monk

Guttenberg

Lehepoiss

Ajakirjanduse muutumine

ks paljudele

Meedia mjurid
McQuail 2010
Socio-cultural
+ AJ

PaberEeterInternet

Meediapev
Allikas: TNS Emor, Meediapev 2012

Meediate ulatavus (katvus)

print

Ajalehtede tiraazid ja lugejaskond

Tiraaz (okt2007)Tiraaz(dets 2011)Tiraaz(okt 2012)Lugejaskond (dets 2011)Lugejaskond (I kv 2012)Postimees68 60058 90055 000190 000202 000htuleht63 70052 30051 300150 000163 000Maaleht43 10042 70042 700115 000113 000Eesti Ekspress 45 20030 60030 60095 00088 000Eesti Pevaleht36 70027 20024 90075 00087 000

ERR raadioprogrammide ndalane katvus (weekly reach)

Oktoobri jrelkuulamine

Teler

ETV vs erakanalid
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1:0
1:3
1,5:7
2:18
1991 2002 2008 2012

TV maastiku muutused
Estonian television landscape 2003-2011

Telejaamade osakaal 2009-2012

Televaatajate arv ndalas

Meedia tarbija

Vanus
Aeg
Ekraan ja vanus
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Ndalased tegevused
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Interneti kasutus

Interneti kasutus

Massimeedia

Massimeedia 2

Network

Megatrend of 21st century

16 minutes after

Sotsiaalmeedia kasutamine

Social media landscape
Sotsiaalmeedia maastik

Like logo

Ndalane ulatavus = 47 323

TV vs Facebook

TV vs Facebook

Saade

Producers 5 % e. Kangelased
Aktiivsed 20 %
Passiivsed 75 %Vaatajad/kuulajad
Auditoorium

Kige populaarsem (sotsiaal)meedia keskkond

Cross media

Ants
Pata 2009 http://tihane.files.wordpress.com/2009/11/pata_designexperiment_book.pdf

Humans

Sotsiaalmeedia mju

Cross media

CM

AR fookus ja seadmed
Arvutusvimsus
Ekraani suurus
AR finantsid ja programmi tarbimine

Whole is less than the sum of the parts.A dissatisfying conclusion to media consumption
Traditional media franchising

Whole is more satisfying than the sum of the parts.
Transmedia franchising

Authoring & Programming
Meet the expectations of an audience who increasinglyinteracts with content creation and distribution.

cheeseholes
cheeseholes

rabbitholes

YOUTUBE
AUDIENCE
PRESS
FACEBOOK
TWITTER
SMSWISH A SONG
Radio
WEB
AUCTIONSEBAY
PUBLICEVENT
TV

Thats all Folks

Tnan!

kontak:andres.joesaar@tlu.ee

Koopia hind langes
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All over the world, all media institutions are influenced by economics, politics and technology. Social, political, economic and cultural changes in the past twenty five years have dramatically reshaped Central and Eastern Europe (CEE). As these societies have changed, so also has the media, including broadcasting, now powered by fast technological development, and is unrecognizable from the period of the communist regime. The scale and scope of the transition to democratic society and open or liberal market economy was somewhat extraordinary. Of course the fast change in media is not only a phenomena of CEE countries. Media in the whole world is in a continuous process of change. The changes in (media) politics, IT-revolution, switch-over from analog broadcasting to a digital one, convergence, globalization and commercialization have designed a new media paradigm.
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Noorte osas ma rhutaks veel seda, et teles ei lange ndala reach sellise hooga kui aeg. St ndala jooksul ikka kontaktis teleriga ollakse aga aeg killustub muude asjade vahel.
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Twitter usage
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Yellow line tweets out of JapanPink line tweets coming into Japan
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Robert M. BondPolitical Science Department, University of California, San Diego, La Jolla, California 92093, USA
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