Ricardo Abramovay Professor Titular FEA/USP Twitter: @abramovay – e-mail: [email protected] –...
Transcript of Ricardo Abramovay Professor Titular FEA/USP Twitter: @abramovay – e-mail: [email protected] –...
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Ricardo AbramovayProfessor Titular FEA/USP
Twitter: @abramovay – e-mail: [email protected] –
www.ricardoabramovay.com
MERCOPAR/PROAMB/SEBRAECaxias dp Sul, 4 de outubro de 2012
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Excesso de ambição?
Falta de realismo?
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Plano da exposição
a) Reconhecimento de três avanços recentes fundamentais
b) Por que estes avanços são insuficientes?
c) Novos desafios e oportunidades: ir além do business as usual.
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Danone em 2000: base da pirâmide = 6% fatur/ - 2009 = 42%
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Cimento no Brasil: queda de 30% nas emissões entre 1970 e 2008.
Inovação crucial: Os Zeronautas: John Elkington
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The Social Responsibility of Business is to Increase its Profitsby Milton Friedman The New York Times Magazine, September 13, 1970. Copyright @ 1970 by The New York Times Company.
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Ecoeficiência
Base da pirâmide
Responsabilidade socioambiental
Horizonte da complacência: John Elkington
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O Donut da OXFAM: quanto falta para preencher necessidades?
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Johan Rockstrom na Nature
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Emissões de gases de efeito estufa
Hoje 2020 2030 2050
Globais Gt
50 44 35 20
Per capita t
7 2
Emissões per capita em certas regiões 2010
EUA Europa China Índia
>20 10/12 7 <2
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Média global = 9 t per capita
Indiano = 4 t
Canadense= 25 t
Achim Steiner: 2050 = 6 t
Nova dimensão das desigualdades
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Impactos da vida econômica sobre o mundo social: muito mais que empregos, impostos e inovação.
Produzir como? Ecoeficiência
Produzir para quem? Base da pirâmide
Produzir para quê? Reais utilidades
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Velocid/ de zero a 100 km
1980 2009
Segundos
14,5 9,5 (alguns: 4)
Light trucks EUA
1980 2004
Particip. % total
21 56
= 70 milhões de carros por ano = 2 bilhões de carros em 2020
BRASIL
Carros2009/11+29% SUVs: + 78%
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Mais alimentos e nutrição pior
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Custos dobram a cada 14 anos
Para cada dólar produzido, U$ 0,41 = custo ambiental
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O desafio do zero
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a) Muitos têm ambição social: atmindex.org
b) São indicadores evolutivos
c) Não são nicho d) Accountability
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4. Novos stakeholders na gestão empresarial
Campanhas do Greenpeace
Accountability: reputação e não “imagem”.
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a) Novas oportunidades na sociedade da informação em rede. Exemplo: geração distribuída energia
A nova força do empreendedorismo social