Revista CDL - 2ª Ed
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CDL / mar / 20137
O slogan da campanha é: DEDICAÇÃO AO DESENVOLVIMENTO, e o símbolo, uma mudinha de planta. A mudinha simbolizará tudo aquilo que precisa de dedicação para se desenvolver: a vida, a família, uma empresa, etc... “Para ilustrar esse conceito, a campanha contará a história de uma menina que ganha de seu pai uma mudinha, com a intenção de ensinar-lhe sobre responsabilidade, mostrando que a mudinha dependerá dela dali para f re nte ”, ex p l a n a m o s publicitários da agência Heads Up, responsável pela campanha. Na idenƟĚĂĚĞ�visual da campanha, foram ƵƟůŝnjadas as cores básicas da enƟĚĂĚĞ͕�destacando o verde com o azul de fundo. “Foram adicionadas mais sete cores, para diferenciar o s s e r v i ç o s , d a n d o a u t o n o m i a p a r a a s ĞƐƉĞĐŝĮĐŝĚĂĚĞƐ� de cada um, ĮĐando fácil idenƟĮĐá-los em materiais gráĮĐos e redes sociais”, explicam os prŽĮƐƐŝŽŶĂŝƐ�de comunicação. Segundo eles, essas cores também irão compor o layout do novo site, facilitando sua ƵƟůŝnjação pelos usuários, além da renovação em termos de programação e tecnologia.
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