Resultados e Imperdibles de la Web
-
Upload
pablo-capurro -
Category
Technology
-
view
412 -
download
0
description
Transcript of Resultados e Imperdibles de la Web
![Page 1: Resultados e Imperdibles de la Web](https://reader033.fdocument.pub/reader033/viewer/2022052908/5596fcb51a28ab946a8b45fb/html5/thumbnails/1.jpg)
ResultadosUP Marketing Digital Mayo 2010
#UPmd
![Page 2: Resultados e Imperdibles de la Web](https://reader033.fdocument.pub/reader033/viewer/2022052908/5596fcb51a28ab946a8b45fb/html5/thumbnails/2.jpg)
¿Qué se puede medir de una campaña?
![Page 3: Resultados e Imperdibles de la Web](https://reader033.fdocument.pub/reader033/viewer/2022052908/5596fcb51a28ab946a8b45fb/html5/thumbnails/3.jpg)
![Page 4: Resultados e Imperdibles de la Web](https://reader033.fdocument.pub/reader033/viewer/2022052908/5596fcb51a28ab946a8b45fb/html5/thumbnails/4.jpg)
![Page 5: Resultados e Imperdibles de la Web](https://reader033.fdocument.pub/reader033/viewer/2022052908/5596fcb51a28ab946a8b45fb/html5/thumbnails/5.jpg)
![Page 6: Resultados e Imperdibles de la Web](https://reader033.fdocument.pub/reader033/viewer/2022052908/5596fcb51a28ab946a8b45fb/html5/thumbnails/6.jpg)
Resultados SitioVisitantes
Visitantes únicos
Páginas vistas
Tiempo de visita
Localización
Registrados
![Page 7: Resultados e Imperdibles de la Web](https://reader033.fdocument.pub/reader033/viewer/2022052908/5596fcb51a28ab946a8b45fb/html5/thumbnails/7.jpg)
Resultados E.Mail MarketingEnviados
Apertura
No abiertos
Rechazados
Clics
ROI
![Page 8: Resultados e Imperdibles de la Web](https://reader033.fdocument.pub/reader033/viewer/2022052908/5596fcb51a28ab946a8b45fb/html5/thumbnails/8.jpg)
Resultados Ad’sImpresiones
CTR (Click Through)
Hora
ROI
![Page 9: Resultados e Imperdibles de la Web](https://reader033.fdocument.pub/reader033/viewer/2022052908/5596fcb51a28ab946a8b45fb/html5/thumbnails/9.jpg)
Resultados Sociales
Friends (I like it)FollowersSuscribersViewsComments
![Page 10: Resultados e Imperdibles de la Web](https://reader033.fdocument.pub/reader033/viewer/2022052908/5596fcb51a28ab946a8b45fb/html5/thumbnails/10.jpg)
CPM (Cost Per Mille), also called "Cost Per Thousand (CPT), is where advertisers pay for exposure of their message to a specific audience. "Per mille" means per thousand impressions, or loads of an advertisement. However, some impressions may not be counted, such as a reload or internal user action.
CPV (Cost Per Visitor) is where advertisers pay for the delivery of a Targeted Visitor to the advertisers website.
CPV (Cost Per View) is when an advertiser pays for each unique user view of an advertisement or website (usually used with pop-ups, pop-unders and interstitial ads).
CPC (Cost Per Click) is also known as Pay per click (PPC). Advertisers pay each time a user clicks on their listing and is redirected to their website. They do not actually pay for the listing, but only when the listing is clicked on. This system allows advertising specialists to refine searches and gain information about their market. Under the Pay per click pricing system, advertisers pay for the right to be listed under a series of target rich words that direct relevant traffic to their website, and pay only when someone clicks on their listing which links directly to their website. CPC differs from CPV in that each click is paid for regardless of whether the user makes it to the target site.
Tipos de campaña http://en.wikipedia.org/wiki/Online_advertising
![Page 11: Resultados e Imperdibles de la Web](https://reader033.fdocument.pub/reader033/viewer/2022052908/5596fcb51a28ab946a8b45fb/html5/thumbnails/11.jpg)
CPA (Cost Per Action) or (Cost Per Acquisition) advertising is performance based and is common in the affiliate marketing sector of the business. In this payment scheme, the publisher takes all the risk of running the ad, and the advertiser pays only for the amount of users who complete a transaction, such as a purchase or sign-up. This is the best type of rate to pay for banner advertisements and the worst type of rate to charge.
Cost per conversion Describes the cost of acquiring a customer, typically calculated by dividing the total cost of an ad campaign by the number of conversions. The definition of "Conversion" varies depending on the situation: it is sometimes considered to be a lead, a sale, or a purchase.
Tipos de campaña http://en.wikipedia.org/wiki/Online_advertising
![Page 12: Resultados e Imperdibles de la Web](https://reader033.fdocument.pub/reader033/viewer/2022052908/5596fcb51a28ab946a8b45fb/html5/thumbnails/12.jpg)
¿Cómo interpretar los resultados?Objetivos
Marca
Competencia
Mercado
![Page 13: Resultados e Imperdibles de la Web](https://reader033.fdocument.pub/reader033/viewer/2022052908/5596fcb51a28ab946a8b45fb/html5/thumbnails/13.jpg)
1. Medir, medir y medir
2. Pagar por resultados
3. La publicidad es auto gestionable
4. La inteligencia para el ahorro
5. Aprender de los errores del otro
![Page 14: Resultados e Imperdibles de la Web](https://reader033.fdocument.pub/reader033/viewer/2022052908/5596fcb51a28ab946a8b45fb/html5/thumbnails/14.jpg)
Los imperdibles de la Web Herramientas para potenciar y medir resultados
![Page 17: Resultados e Imperdibles de la Web](https://reader033.fdocument.pub/reader033/viewer/2022052908/5596fcb51a28ab946a8b45fb/html5/thumbnails/17.jpg)
SOCIALIZA Todo lo que compartas suma. www.sharethis.com
![Page 18: Resultados e Imperdibles de la Web](https://reader033.fdocument.pub/reader033/viewer/2022052908/5596fcb51a28ab946a8b45fb/html5/thumbnails/18.jpg)
CONECTATEEllos tienen los usuarios. www.facebook.com/connect
![Page 20: Resultados e Imperdibles de la Web](https://reader033.fdocument.pub/reader033/viewer/2022052908/5596fcb51a28ab946a8b45fb/html5/thumbnails/20.jpg)
Visitor Recordings Mouse Move HM Click HMLink Analytics
APRENDE DE LO QUE TENESwww.clicktale.com
![Page 24: Resultados e Imperdibles de la Web](https://reader033.fdocument.pub/reader033/viewer/2022052908/5596fcb51a28ab946a8b45fb/html5/thumbnails/24.jpg)
SUPERMERCADO DE WEB`Swww.templatemonster.com
![Page 26: Resultados e Imperdibles de la Web](https://reader033.fdocument.pub/reader033/viewer/2022052908/5596fcb51a28ab946a8b45fb/html5/thumbnails/26.jpg)
![Page 28: Resultados e Imperdibles de la Web](https://reader033.fdocument.pub/reader033/viewer/2022052908/5596fcb51a28ab946a8b45fb/html5/thumbnails/28.jpg)
NO INVENTES LO QUE YA ESTA HECHOwww.magentocommerce.com
![Page 32: Resultados e Imperdibles de la Web](https://reader033.fdocument.pub/reader033/viewer/2022052908/5596fcb51a28ab946a8b45fb/html5/thumbnails/32.jpg)
APIS PARA TODOS LOS GUSTOS
![Page 33: Resultados e Imperdibles de la Web](https://reader033.fdocument.pub/reader033/viewer/2022052908/5596fcb51a28ab946a8b45fb/html5/thumbnails/33.jpg)
DOS CABEZAS PIENSAN MEJOR QUE…www.usertesting.com
![Page 34: Resultados e Imperdibles de la Web](https://reader033.fdocument.pub/reader033/viewer/2022052908/5596fcb51a28ab946a8b45fb/html5/thumbnails/34.jpg)
GRUNDIG….gratis, pero el mejor.www.google.com/a
![Page 35: Resultados e Imperdibles de la Web](https://reader033.fdocument.pub/reader033/viewer/2022052908/5596fcb51a28ab946a8b45fb/html5/thumbnails/35.jpg)
CREA CONOCIMIENTO COMPARTIDOwww.wikispaces.com
![Page 42: Resultados e Imperdibles de la Web](https://reader033.fdocument.pub/reader033/viewer/2022052908/5596fcb51a28ab946a8b45fb/html5/thumbnails/42.jpg)
www.facebook.com/advertising
![Page 43: Resultados e Imperdibles de la Web](https://reader033.fdocument.pub/reader033/viewer/2022052908/5596fcb51a28ab946a8b45fb/html5/thumbnails/43.jpg)
![Page 46: Resultados e Imperdibles de la Web](https://reader033.fdocument.pub/reader033/viewer/2022052908/5596fcb51a28ab946a8b45fb/html5/thumbnails/46.jpg)
1. Sentido Común
2. Abrazar la Web