Reputacion online y herramientas de marketing turistico
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+ de 130.000 videos vistos
+ 32.000 ppts vistas
+4.000 Seguidores en Twitter
1º proyecto Internet 1.998
Reputación online y como trabajar tu marca
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¿Reputación online?
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¿Influencia?
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El viajero cuando compra un viaje por primera vez, lo hace sin probarlo y por lo tanto desde siempre ha buscado la certificación que le asegure que toma la decisión acertada.
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El 76% de los consumidores no cree que las marcas digan la verdad en los anuncios
Yankelovich Monitor (2.500 entrevistas anuales)
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ADPROSUMER*
*Concepto definido por Tirso Maldonado 2008
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ADPROSUMER SC
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¡INTERNET NO SIGNIFICA SOLOTENER UNA WEB, ES MUCHO MAS
QUE ESO!
¡INTERNET NO SIGNIFICA SOLOTENER UNA WEB, ES MUCHO MAS
QUE ESO!
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•Fotos•Mapas•Wikipedia•Videos•Por idioma•Por país•En el tiempo
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EN CONCRETO, ¿QUE PUEDO HACER, PARA PROMOCIONAR
MI EMPRESA Y PRODUCTO?
EN CONCRETO, ¿QUE PUEDO HACER, PARA PROMOCIONAR
MI EMPRESA Y PRODUCTO?
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CMS
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Asegúrate que tu empresa está en
google places y que tienes todo tu perfil
optimizado al máximo
Asegúrate que tu empresa está en
google places y que tienes todo tu perfil
optimizado al máximo
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1. Fan page (página oficial)2. Anuncios contextuales, hipersegmentación3. Anuncios sociales4. Publicar notas5. Gadgets y widgets (aplicaciones)6. Feedback en grupos de admiradores7. Publicación de eventos8. Investigación de mercado9. Facebook connect10. Mobile marketing (texto, fotos y videos)
Tipos de acciones de marketing
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fotos de Perú
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http://theorangemarket.com/index.php/2011/07/19/clientes-offline-captados-via-twitter-caso-el-alabardero-y-enrique-burgos/
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Mi usuario en Facebook.com/jimmypons
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Mi usuario en Facebook.com/jimmyponsviajes
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Mi usuario en Twitter
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MM
Jimmy [email protected]@jimmyponswww.jimmypons.com
ListofonoSmartphone: 615 13 50 80
Y QUE LA FUERZA OS ACOMPAÑE!
MUCHASGRACIAS