1. 3 SNS

2. 3 SNS . 3 SNS , , , () 7 . .( ) , , , , LG , IBK , , , , , IT, , , . () .* , . 3. -2012 2013 SNS Chapter1. SNS 6-3 SNS -3 SNS, - ?- Chapter2. 26- () Chapter3. 38-SNS - - Chapter4. 50- - SNS - Chapter5. 62- - - !Chapter6. 75- & , - Chapter7. 91-, ?- 2 4. 2012 2012 SNS B2C IPO ? B2B . B2B SNS , GS 100 . . SK C&C, SK , , . . . . IBK , iOS6 / , SNS , PATH// IPO SNS . . 2012 SNS IPO , 12 SNS . 2010 10 26 4 ,SNS . SNS .SNS , SNS 3SNS . . 3 5. 2013 2013 , . . , . . , , . . . IBK ./ API IBK SNS .2012 12 SNS , 10 , SNS . , 3 SNS . SNS . SNS . SNS , SNS . . 4 6. 3 SNS ? , , , . . , . SNS , . 3 . , , . () . . SNS . , 3 SNS LBSNS( ) . TV TV SNS( ) . . IBK SNS SNS , . UI . SNS . . 5 7. Chapter SNS 3 SNS 3 SNS, ? 8. 3 SNS . 1967 (The Small World Problem) 6 (Six Degrees of Separation) . SNS 4.7 . . 1940 (Rene Spitz) 91 34 . (Social 7,000 Network) . 1 SNS. , 1 SNS . (Social Network) . 1997 6 SixDegrees.com . 1999 (iloveschool)(Cyworld) . 1 2004 20 90% . SNS . 1 SNS .7 9. 2 SNS 1 SNS , 2 SNS .2000 (LinkedIn), (MySpace) (YouTube), (Facebook), (Twitter), (Foursquare), (Instagram) SNS . . 2SNS . . SNS . . SNS SNS SNS . 2 SNS ,SNS SNS . SNS .. SNS . 2012 2 5,200. 3G 2009 2010 , 2012 80% . 2 2012 10 . 10 SNS . SNS .8 10. SNS , . SNS . . SNS . (Curation) . 2 3 SNS . SNS SNS . , . (Pinterest) . (Mypickup) . UI SNS SNS . SNS . SNS (Curation) (Wikimedia) . . . SNS 3 SNS .9 11. 3 SNS SNS . | () / () , SNS, SNS, , , . , , / . SNS , , , . 10 12. 3 SNS, (Site) . . . . . ? , , , , , , ? 2.5 . . . . . . . . . . . . .11 13. , . , , . . . . . , (pinterest.com) . 2 1,700 .(huffingtonpost.com) . 2005 . 2012 . (Fab.com) . 2011 . 1,000 5,000 . (Kopi.co.uk) . (glossybox.co.kr) (memebox.co.kr),(justpick.co.kr) . 12 14. 3 SNS IT (hot) . . , , . . , (Curator) 3 SNS . , 1 SNS 2 SNS , . , . , , 5 3 SNS 5 . . 1. SNS . . . 2. . .13 15. 3. . RT , . . 4. . 3 SNS . . 5. . . , . , .. 3 SNS . , . . (creator) .14 16. , , . , . 3 SNS , SNS, , , . . | () () , , PR , . < 2.0 : >, < > , < : > . IT , . .15 17. ? (Information) (DATA) . ICT(Information Communication technology) . . (Fact) , . , (DM : Decision Making) (Processing) . Informa-Know- DecisionDATAProcessingtion ledge Making (DATA) . . , , . . . . (Umberto Eco) . 16 18. . . 2010 CEO (Eric Schmidt) (Techonomy) Information DATA . . . . . , , . 1 , .17 19. , (Needs) . . . Web2.0 , , , , () , SNS .SNS SNS , , . SNS . SNS , , , - - . SNS 80% (URL) , . . , SNS . . , , , . . SNS .18 20. SNS . SNS . SNS ? , (curation).SNS . , . , , . , , 2 SNS . (Steven Rosenbaum) . . . , . . .3 SNS (wiki media) 3 SNS . SNS , SNS . .19 21. .200 5 (Wikipedia) , (wiki media) . . . 3. SNS (Don Tapscott) (WIKI) (Wiki) , CTO . (Craig Silverstein) , .(Zeen) . 3 SNS . (Steve Shih Chen) (zeen.com) .(Zeen) Discover & Create Beautiful Magazines . . . 2009 20 22. , 3 SNS . . . , , . SNS - - , . | () & . , . () , < > . PM .21 23. SNS() . , , SNS . SNS SNS . SNS , , , SNS . , , SNS . SNS . SNS . . . SNS SNS SNS . . , , . SNS SNS(Vertical SNS) . , . SNS . . 22 24. SNS. (interest) (pin) , , SNS. . . UI . . 60% . , SNS . . SNS . . . , RT , SNS . . , , . . , .23 25. < ? : ( , )> , . , , . . . , , . : < ?( , , 2012)> , . , , , . . , Game, Commerce, SNS, Application, Blog . . 24 26. . . . | , BNN . IT , . < >, , , < >, < ? : , !> .25 27. Chapter () 28. . 3 SNS . ? SNS . 80% , 85% SNS SNS . . . : 2012 7 24 ~ 8 13 : (, ) : 240 : - - - 69%, 31% , 30 52% 20 > 40 > 50 . 53% , , .< (n=240>< (n=240> 6% 22% 20%2031% 30 4050 69%52%27 29. < (n=240)> 53%12%12% 8% 4% 3%5% 3% 1% 68% 68% . 22% SNS . 10%. 85% .< (n=240)> < (n=78)> , 10% 22% 5% 10% 68% ,85% 28 30. // 32.7% , 32.5% . ( 14.4%, 23.3%) ( 11.3%, 10.8%) . (9.2%) (1.7%) . , , , , . , . < (n=654, )> 32.7% 32.5% 23.3%14.4% 11.3% 10.8% 10.0%9.2% 8.3%7.5%7.5% 5.5% 5.2% 5.0%5.0%4.3%4.3% 4.0% 1.7%2.5%1.7% 1.2% 0.9%0.0%29 31. . ()(30%), (30.4%) . 17% 13.4% . 7.7% . , .< (n=494, )>30.0%30.4% 17.0% 13.4%7.7% 1.6% () IT, 5 ? (24.2%) IT , (22%) . , , 15.6% 14.7% .30 32. 37% 1~2, 32% 2~5 . 5 10 14%, 10 15 6% . 15 7%. 1~2 . < (n=654, )> 0.3% 3.1% , , 5.8% 10.7% () 15.6%, , 3.7%, 22.0% , , 14.7% IT( ) 24.2% < (n=240)>37.5% 31.7%14.2% 5.8%6.7%4.2%1~2 2~5 5~10 10~1515 31 33. 1 SNS 54.9% , 21.1%, 11.3%, 3.9%, 2.5% . SNS 5.4% , .< (n=408, )> 54.9%21.1% 11.3%3.9% 2.5%5.4%1.0% 48.1% ? 48.1% . () 16.4%, 14.5% , 10.3%. () 9.3% . . 48.1%< (n=428, )>16.4% 14.5%9.3% 10.3%1.4% 32 34. , (Contents Curator) . ? 47.7% (85.9% ), 36.7% (80% ) . (74.1% ), (66.7% ) . (54.2% ) (50.8 %) 50% 15.8%, 19.1 % .< (n=240)> 36.7%49.2% 10.0% 1.7% 2.5% 25.8%48.3% 19.2% 4.2%/ 2.5% 21.7%45.0%25.0% 7.5%0.8% 41.7% 38.3% 14.2% 3.3%2.5% 13.3% 37.5%30.0%15.8%3.3% 14.2%40.0%30.0% 10.0% 5.8% 33 35. . 21.9% . (18.7%), (13.8%), (12.7%) . (8.5%), (8.5%) . . .< (n=566, )>21.9%18.7%13.8% 12.7% 8.5% 8.5%7.1%5.3% 3.5% 34 36. UI 45.8% UI(9 2.5% ) . SNS 44.2% 2 (88.4% ). ( 35.8%, 47.5%) ( 20%, 46.7%), SNS ( 16.7%, 50%) . < (n=412, )> 1.5% 26.7% 27.2% 3.9% 9.2% SNS 16.0% 15.5% ? (27.2%) (26.7%) .35 37. SNS , SNS 15.5% 16% 1/3 . SNS 13.1% . 1.5%.< (n=240)> 35.8% 47.5%14.2% 2.5% 0.0% SNS 16.7% 50.0% 27.5% 4.2% 1.7% 20.0% 46.7%27.5% 3.3% 2.5% SNS 44.2% 44.2%9.2% 1.7% 0.8% 0.8%45.8%46.7% 5.0% UI1.7% 36 38. , . . . . . . UI SN S . . SNS . , . | (eStoryLAB) & (http://estorylab.com) . () , . .37 39. Chapter SNS LG IBK 40. SNS , , , , . , . , . < > . . , , SNS , . . , ? (anomie- , , ) ., , . .39 41. , , .TV, . , , . SNS . . , . . . ., , . LikeRetweet .40 42. Buzz Buzz Social Filter Social Filter BuzzBuzz LikeRetweet BuzzCommentBuzz Share BuzzLikeBuzzRetweet Buzz CommentShare< > . , . , . , , . | LG , . , (Strategic Partner Manager) . < 3 >, < 28> .41 43. (my page) , . . . . . . . , . . . , . . . . . . 42 44. , ? . (soundtracking) . (instagram) . (fousquare) . (path) . , RT . TV TV (getglue) . . . . , . , . , . . . . . . TV .43 45. (Interest Curation, webplantip.com/722) . (Pinterest) (Spotify) ICSNS(Interest Curation SNS) . . . . . , . . IBK . IBK . , . IBK . (pin it) . . . IBK . . . , . . 44 46. IBK , . . . IBK . .http://pinterest.com/goodibk | IBK , . CMO , .45 47. . IT . 2.5 1 1 . . 2,700 . . infographic 0.21 3,500 . 500 . . . . , . . . . . . .46 48. . . . , SNS(Vertical SNS) . . . , PC 140 140 , . . . SNS . . . . , . . . .47 49. 140 . . , 140 . . . . ., , , . . SNS SNS . . 3 . , , (Transaction) . . . SNS . . .48 50. (Guess) (Gap) . (Skinlinks) URL . 3.75% . SNS , SNS . . CPM . SNS . . . . . | PAG HCI . BU JoinsMSN . < > KT IT . 2006 IT NWEB(www.nweb.kr) .49 51. Chapter SNS 52. . . , . . , SNS . , . . . 9 TV SNS . , TV . PD , . . , , . . , . . , . SNS . , SNS . , . 800 . .51 53. SNS . , . TV 11, 9, 7, 6 . . SNS . Like, RT SNS / . SNSSNS . . SNS . SNS . , . . SNS . , SMS, SNS private . . . . SNS SNS . SMS . , . SNS .52 54. SNS , . SNS . . SNS / . 10% 5% , SNS 500 . SNS . , , SNS SNS . , . SNS SNS . SNS , , . , . . SNS , , SNS . | , KAIST , . < >, < > 50 , , . , .53 55. SNS . off . , . . . . 600 . , , , . , AP . . . . , . , . 600 ., . .54 56. , , , , , , . , , . (Mass Communication) (Mass Customizing) , . , , . . (Crowd Driven Journalism) , , , , ,. (Mark Mulligan) . 3 . (Customizing), (Create), (Contribute). . , , , , . , . , (, , ) . , . .55 57. , . , /(Follow/Unfollow), . (Retweet) .SNS SNS , . ,, (Collaboration), . (Crowd accelerated Innovation) , . . AP , . , News.me, (Personalized) . . . (Jeff Jarvis) , . , , .56 58. . , , , . 600 21 . | . , , , 5 . PL , PM . .57 59. : , . SNS . SNS . . SNS . SNS . . , , , , . SNS , SNS . . . . . . . , (wikitree) . . 2008 .. tv . TV . , .2009 2, . . .58 60. , . . . 80% . . . , . . . ? , , . . . (Crowd Sourcing) . (Wiki) . . , .59 61. 2 . 2010 4 . . . SNS . < , > . . () . . . , . . 50 . .60 62. . , . . . . . SNS . . . SNS . . SNS . | () . 2010 , 1 SNS . < >, < , >, < > .61 63. Chapter IT ! 64. . , , . , . ? PC , PC PC . TV , . . PC , , , SNS . . . . , , . , . . , . . , . 100 .63 65. 30, 30, 40 , 70~80 . . . . . . , . , . . , , , . . . . . . , . 64 66. . . . | IT , . , . IT (http://poem23.com/) .65 67. . () ? . (goal) (topics) . . , .( Content Curation : Step-by-Step ) < : Content Curation Primer | Beths Blog,http://www.bethkanter.org/content-curation-101/ >66 68. .1. , . . . 5 2. . . , , , . , , . . .3. , . . . , . .67 69. 4. , . . . , .5. . . , , . , , . < > ? ? ? ? 68 70. . 1. (Inbound) . . (http://google.co.kr/alerts) (http://google.co.kr/reader) RSS . 2. . . , . , . . . 3. . . . SNS (http://tokibook.com) SNS (http://mypickup.kr), (http://qwiki.com), (http://blekko.com), (http://scoop.it) .69 71. 4. . . (http://evernote.com) . PC , PC . Awesome Screenshot(http://chrome.google.com/webstore/detail/alelhddbbhepgpmgidjdcjakblofbmce), (http://pixlr.com/editor) . | AAPNEWS SNS , ET, IT SNS . , SNS .70 72. !(2012 6) , 27 , 25 . 864000 , 50 , 20125 49 . , . ? ? . Step1. () . . . , . . . , . 6 . , , , , , .71 73. Step2. .1) , RSS . , . CEO . . , . . . . . 2) RSS . . . . . , . . . .3) , . . 72 74. . , . . . . . . . . . . Step3. . , . . . . e-book . . . , . . , , .73 75. [ ] , ! . . 1. ! . . . 2. ! . 2~3 . 3. ! . . 4. (context) ! . 5. ! (Nofollow tags) . . < >-5 Simple Steps to Becoming a Content Curation Rockstar(... in only 19 minutes a day) 2012 byCurata, Inc.-How to Feed the Content Beast (without getting eaten alive) 2012 by Curata, Inc.74 76. Chapter , , , , . ? ? . , , . 77. & , (mypickup) SNS 2008 2009 . , , , , , , . (twitter) (facebook) (me2day)(yozm) , SNS .2011 (bookmarklet) . (pinterest) (vigle), (memoryst) (curation) . , , , 2 (Wikibox) .76 78. (picker) (mypickup.kr) (reader) (mypickup.kr/ch) . . ? . , . . . . , () , , . 2 . . (picker, ) (reader, ) . .(wiki media) . . , .77 79. < > . 2 . 10, 100 . . . . , , . PC . . 78 80. UI(User Interface) . () . UI PC . . . . . , SNS UI . , (Pinterest.com) 3 . 12 . . 2,000 12 . 87 . (Pin it) . , RT (Re-pin) . (board, ) . ($) . , SNS .79 81. , IBK , . (memoryst.co.kr) (interest.me) . , (Visual.ly) (ingographic) . ,, , , , , . SNS . SUBMIT . , SNS . , (jpeg) PDF .80 82. , (Chill.com) . (youtube), (vimeo), (vevo), (hulu) (youstream), (livestream), TV(justin.tv),(youtube live) . , . , . . , . (repost) , , . , .81 83. , , . . . (Subscription) , . , , W , . , (Thefancy.com) . , . (credit) , $10, $15 . , . . 10% 1 , 2011 10 1 . 82 84. , (Polyvore.com) , . . . . , . . , . . SNS . , (OpenSky.com), , . 2012 5 1500 100 . . . (connecting) . .83 85. . , . . 3 . . , (Fab.com) . 70% , 11 3 . . . 2011 , . 150 . 1000 , 5000 130 . 2011 6 5100 1 1 . . . 84 86. . . 1 . , 12 . , (Paper.li) . . RSS, . . , . . , (9) Pro , . , (Storify.com) . 2010 9 2012 3 SXSW . , , , .85 87. , . , . , . , , SNS . (Storyful.com) . , (scoop.it) / . (scoop) . . , . , SNS . . . , , , , . (Snip.it) (summify.com) . 86 88. , (Editoy.com)2012 2 . . . . . 7 () . . , (Flipboard) (Your Social Magazine) (Flipboard) PC , . 2010 ., , , . . . . (Pulse.me) , PC .87 89. , (Zeen.com) AVOS System , (wiki magazine) . . . 20 , , , , , . , . . , , , . . , . (Request Invite) .88 90. . . (Digg) (Delicious), (Reddit), (Bitly.com) . (bookmarklet) , .2003 (Delicious.com) AVOS2011 . 2011 . . , . , .(Diigo.com) . . , , . . . . .89 91. (Reddit.com) . .URL ., , , ( ) , ,, . . . . .(Bitly.com) URL . URL , URL bit.ly bitly.com . (Bitmark) ,, . (Bundle) , . . URL , .90 92. Chapter , ? 93. , ?1) .( 22 1) , . .( 22 2)2)1) . . 2) 22 . . 22 . . . , . , , , . . . . , . . , SNS , , , . . 92 94. (Digital Curation) , , . . , , , . . . . . . . . . . . . . 3) CCL http://creativecommo . CCL(Creative Commons License).3) CCL ns.or.kr . .93 95. CCL . CCL , , , 4 , 4 . CCL . . 4) . (deep link) . (directlink) (URL) 1) (tag) . . ) (deep link) (direct link) . . 2009. 11. 26 . 200977405. 2010. 3. 11. . 20094343 ..4) 94 96. (mypickup) . . ) HTML . . . . .95 97. ) . . . , (, ) . (bloter.net) . . . . : http://media-cache- ec5.pinterest.com/upload/336573 772121252007_9EP81iuB_f.jpg (image link) (inline link) ? 96 98. . .) . (frame link) . . . 2) 5) 28( .5) ) . . . . . . . , () () . .97 99. . 6) 138 2138() . 500 500 .2. 37(87 .6)94 ) . . . () () .. . . , ? . . . , (Online Service Provider) . 98 100. . CCL . | . . , , .99 101. 1)1) 2012 2) 2 2,000 , 2012 8 (3,000 . 40%, ,80% . 2009 11 2012.6.27~29) 3 . . PC , 2) PC . .(), (), (), () . (NFC), (LTE) , , . 3) (2010) .3) , , , 741 (Convergence life) . .100 102. SNS , , . , . () . . (Wi-Fi, ) 3G(3) , . . (LBS), ( ), , , , () . , , (AR) , , . (ATM) 24 , , , . 2011 12 1,000 . , GPS , 3G(S) , , . , . , .101 103. . , (SNS) , . . (Always on) , , , . 8 21 3,000 . 56.5% 2,500 . 7 5,309 . 1 2009 12 1.7% . 2011 3 1,000 7 10 2,000 . 2007 . SK 1,470 , KT 940 , LG 578 . < (: )> ( ) 2009 124,794 81(1.7%) 2010 125,076720(14.2%) 2011 105,212 2,000(38.3%) 2012 7 5,309 3,000(56.5%)< : , > 102 104. . 6 11.10~114) , , , . (3,000)4) 49%(1,471) ) 1,611 17%(437) . 1,389)20 67220 559 30 66279.1, 82.1 . 20 40 62650 481 20 (86.6) (108.8)) 1,437 . 1,287 // 276.< (%, /)>. 5.5 . , 6.0 4.8 1 . 20 7.2 20 6.4, 30 4.8 .103 105. (78.4%) , (50.3%) . (, ), SNS(, ), (, , ), /, .< (, %)>(%)1+2+3 78.4 1+2 1 69.950.3 27.624.1 22.0 22.6 52.537.018.4 13.5 11.18.2 6.9 16.417.614.012.2 11.8 9.66.54.06.33.1 2.46.5 5.6 5.13.3 2.22.2 1.4 1.41.0 ,, , , , ,, , / / , ,, , TV SNS . 10 7 (78.2%) . (53.4%), /(34.4%), (28.8%), TV/ (26.2%) . , e- , , , , . , , . (21.8%) (11.9%) , (64.4%) (48%) . 104 106. 20 (16.1%), 20 (64.0%) . 30 ,, (2.6%), 50 , TV(12.1%) .< (, %)>1+2+3(%)78.21+2170.3 53.434.4 28.8 26.255.1 40.716.0 14.98.0 5.917.517.317.7 16.3 8.0 8.26.33.5 2.0 0.3 4.27.2 3.8 3.33.4 4.01.41.31.2 0.7 ,, , ,/, , /, , TV ,/ , , / . (86.5%), (75.7%), (48.6%), (31.4%), (29.2%) . , . 20 , 30 .105 107. < (, %)> 1+2+3(%) 1+286.575.7 174.248.663.031.5 23.239.539.1 15.124.415.0 11.46.30.410.6 5.62.71.60.30.60.20.1 , / < (, %)> (64.1%), (56.0%), (50.4%), (39.9%) . . (30.1%) (21.8%) //(15.9%) . //(44.9%) (32.0%) (28.2%) . 106 108. < (, %)> 1+2+3 (%) 1+264.1 56.0150.439.947.130.324.938.7 42.631.125.425.6 15.5 17.714.50.7 3.00.2 9.1 8.6 6.90.50.3 / , 1. , , SMS . 2010 4 (OS) 50 . 2,000 . 5) (2011). (DDoS) , 1,000 , . . ,2011.3.24) .5) 2011 . 10 7~8 , , .(%)< ( , %)>10080.1 80 72.371.269.065.257.1 60 40 200 107 109. 6) Network Box 12.7%(187) . 10 4~5 (54.5%)6) 1 . (45.5%) . Korea becomesworlds biggest malware 2010 4 Network Box producerhttp://www.net- 1 . security.org/malware_news.php?id=128 ( ) 31%0 . , , 3 . . .2. . .2011 7 CNN 34 34 . 2010 7) . (2010.12) 2010 2010 11% .7)8) (2012.6) 2011 6 2011 8.4% (7.7%) .8)108 110. 8.2 (3) . 25% , 43.8% . 10(11.4%) 20(10.4%) . 10 2.2%, 20 1.2% . 5~9 . 1,000 9) 61.5% 9) (2011.9.27) . ... 46.1%( 27%) , 10 6 (63.3%) 46% .10) 1,896 10), 48% , 37% . () . .IT (Nicholas Carr) < (The Shallows)> , . .3. () , , SNS SNS .109 111. 40% SNS , (2,600 ), 11) , 201111 19.(750 ), ( 400 ) .11) SNS 11.12.1~5 24,504 SNS . 2011 10.26 , FTA ., A , SNS .43%(10,532) , 18%(4,359 SNS ), 14%(3,445), . (R) 4%(947) (effort) (RT) 0(Zero) . . .< : (2011.6) > SNS . 4 () (smart divide) . 110 112. PC . 2011 12) . 12) (2012.2) 2011 8.6% (39.6%) 31.0% . 7.3% , 25.1% 3 . (26.8%) (33.6%) . (16.0%), (14.9%), (4.7%), (2.9%), (1.0%) . . . | , , , . . < > , < >, < > .111 113. about channel loginpickup & share! your Wiki Media! , SNS , ! ! Since 2009, E2communications co.Ltd,. http://mypickup.kr 114. 3 SNS : Copyright 2012 by eStoryLABPrinted in KoreaAll rights Reserved(153-790) 60-15 502TEL. (02)873-0010http://estorylab.com : 2012 9 13 : & : (e2comms.com)()(kosna.org)(www.nia.or.kr) (etnews.com)E-Book(ePub) : (ridibooks.com) http://report.2u.lc/ .(PDF epub .) . .