@ericziengs

Hi,my name

is Eric

@ericziengs

Why do you want to be on social media?

• Distribution of content• Create and maintain relationships• Help others and create extra value for ….• PR and brand building• Your value and DNA• Learn

@ericziengs

What do many companies end up doing?

• Distribution of content• Create and maintain relations• Help others and create extra value for ….• PR and brand building• Your value and DNA• Learn

We must do better or not

try at all

@ericziengs

What’s it all about?

Sales • Happy clients• Thinking long term• Relationships and ambassadors • Scaling

A good bottom line

@ericziengs

What’s in it for me?

• Improve relationships and network• Learn and input from others• Ask others’ help• Curation of content

– No need to go to 15 sites, your tweeps will give you what you need

• Your boss and future boss want it!

@ericziengs

An example: Happy clients

• Do you follow and interact with your clients on SoMe?

• Have you contacted clients with just a good idea?

• Have you promoted your clients?• Have you helped clients when they

didn’t see it coming?

@ericziengs

Free PR idea they

could execute

KR

Værdi

@ericziengs

From a logo…

@ericziengs

…to people

@ericziengs

@ericziengs

Social Proof – love your first, true followers

https://www.youtube.com/watch?v=fW8amMCVAJQ

@ericziengs

And/or social proof each other’s work

@ericziengs

You? You?

@ericziengs

Free reports!

@ericziengs

Opinions!

@ericziengs

@ericziengs

Via Jacob Mauritzen

@ericziengs

Via Jacob Mauritzen

@ericziengs

@ericziengs

Break

@ericziengs

https://www.youtube.com/watch?v=KXsWhuNDoH0

@ericziengs

You’re the brand

Write down 5 things you as a brand are about• Professionally • Personally

@ericziengs

@ericziengs

Start on Twitter

• Create profile, bio, pic, cover pic• Follow relevant people / brands / each other• A tweet is 140 characters but much more

– Tag others by @ if they are on Twitter– Tag the subject by # (can be a meta comment

too)– Retweet other’s tweets – respond to others

@ericziengs

@ericziengs

Most often used Danish hashtags (in Danish)

• #twedagsbar: Tweep fester i KBH• #twitterhjerne: Efter du har spurgt Google, kan du

spørge her• #FFdk: Hvem anbefaler du andre at følge om fredagen?

Follow Friday• #fraekfredag: Frække sites – ikke porno• #lummertweet: Lumre tweets• #mitlivsompendler: Dit liv fra hjem til job og omvendt• #ligegyldiginfo: Ikke vigtig info• #kompoldk: Kommunal- og lokalpolitik i Danmark • #eudk: EU-politik • #fmdk: tweets under Folkemødet• #sundpol: Sundhedspolitik• #trafikpol: Trafikpolitik• #dkøko: Om dansk økonomi• #dkbiz: Danske tweets om business • #danskbyggeri: Tweet om byggeri• #dkfinans: Tweets om finansielle emner• #salgdk: Salgsorienterede tweets• #dkvid: Videnskab

• #jobdk / dkjob: Jobopslag, jobsøgning og jobdiskussion

• #medienyt: Nyheder om medier• #smdk og #somedk: Diskussion af sociale medier i

Danmark • #kriseinfodk: hashtag hvis store ulykker eller

katastrofer sker• #politidk: Servicetweets fra politiet• #servicetweet: Oplysningstag, når du vil hjælpe

andre med noget, der vil være rart at vide• #dksport: Sportsrelateret indhold• #SLdk: Superligaen• #EMdk: Europamesterskaberne i fodbold, håndbold

mv.• #VMdk: Verdensmesterskaberne i fodbold, håndbold

mv. • #TDFdk: Tour de France• #cphdistortion: Distortion Festival i København• #mgpdk Melodi Grand Prix

@ericziengs

Day to day Twitter

• Sub groups• Follow and

engage will get you interested followers that engage

• Create valueCredit: twittercensus.dk

@ericziengs

@ericziengs

Let’s get our fingers dirty…

1. Create profile, bio, pic, cover pic2. Follow relevant people / brands / each

other3. Write 5 tweets

– Tag others by @ if they are on Twitter– Tag the subject by # (can be a meta comment

too)– Retweet other’s tweets – respond to others

@ericziengs

Break

@ericziengs

Credit: http://rickschaefermd.com/

Same thing, different language

@ericziengs

Start on LinkedIn

• Create profile, summary, pic, past career, skills

• Link up with existing relations and future ones

• Share valuable content on LinkedIn (could be on their distribution platform)

@ericziengs

LinkedIn New skills

New opportunity to contactNo thanks

Sharing something cool for everybody

Sponsored badly

@ericziengs

Groups and leads

@ericziengs

LinkedIn analytics is… non-existent for personal profiles

@ericziengs

More dirt on our fingers..

• Create/update profile, summary, pic, past career, skills

• Link up with existing relations and future ones (Outlook social connector)

• Create 3 updates for LinkedIn (can you repurpose from Twitter?)

@ericziengs

Remember social proof

@ericziengs

Let’s make our lives easier -> bufferapp.com. Let’s try it

@ericziengs

Klout? Let’s try it – not really useful

@ericziengs

Monitoring!

• Without monitoring you don’t really know anything about your users

• What do they read?• What do they share?• What’s trending now?

@ericziengs

Monitorering – let’s try it

@ericziengs

Break

@ericziengs

Think about how you write your content

@ericziengs

Help through #twitterhjerne and in LinkedIn groups

@ericziengs

Where do you get your curated content from?• Newsletters• Zite • Flipboard• Competitors• Clients• Other social media• Colleagues• Pocket• Canva.com – photojoiner

@ericziengs

Tools

• Google Alert / Talkwalker Alert• Google trends• Google Analytics• Canva.com • Photojoiner • Mangnus Bjerg’s 106 Journo-apps: https://

docs.google.com/document/d/1S93iuaOVHI4wR36Zzu4T6WyqorFFrF5xKzCaowptoOs/edit

@ericziengs

5 things you’ll do from tomorrow?

@ericziengs

Let’s keep in touch:)