“Reinventing Mascara Design”“重塑睫毛膏设计”-Jessica Dudley
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THE MASCARA AUTHORITY
Transcript of “Reinventing Mascara Design”“重塑睫毛膏设计”-Jessica Dudley
GRANDIÔSE IMPACT ON MASCARA CATALOGUE: US
MASCARA PLACEMAT – HIGHLIGHTING THREE LOOKS
POS DISPLAY HERO WITH CALL OUT TO PILLARS BA TRAININGS TO SEE CLEAR POINT OF DIFFERENCE
EDUCATION BREAKFASTS WITH TRAINING VIDEOS
Définicils & Drama on tray
FULL MASCARA PORTFOLIO WITH AUTHENTICITY: US
FRONT SIDE HIGHLIGHTS US PILLAR MASCARAS
BACK INTRODUCES MASCARAS BY LASH TYPE
GRANDIÔSE #1 MASCARA
RECRUIT WITH SWAN NECK
#1
GRANDIÔSE OBJECTIVES
MACY’S HERALD SQUARE LAUNCH DAY
+100 PIECES SOLD
96% TO NEW MASCARA CLIENTS
68% TO NEW LANCÔME CLIENTS