Reimagining the Content Audit€¦ · daily acti.aties. "I am 59-years-old and retired. I didni my...
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Reimagining the Content Audit #1mc
Transcript of Reimagining the Content Audit€¦ · daily acti.aties. "I am 59-years-old and retired. I didni my...
Reimagining theContent Audit
#1mc
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NO ONE HAS TIME TO RESEARCH,
WRITE,EDIT,
OPTIMIZE,APPROVE,
DESIGN,& MAINTAIN
THE WRONG CONTENT.
The Content Lifecycle
The Content Lifecycle
Current tools encourage us to take a shortcut
The Content Lifecycle
The Content Lifecycle
ContentStrategy
Today, creating a strategy looks like this…
A tool for the way we work: Continual, iterative improvements
Cross-functional collaboration
Qualitative + quantitative perspectives
Q+ALearn more at BlazeContent.com
