Hiking AppAmanda Turner, Brittney Buchanan, Kiera Olson, Riad Edwards, Ranier Evans

Mentor: Rohit Malhotra

AgendaConsumer

CompetitionInspiration

DesignProduct Plan

DeploymentQ&A

“With people I care Most About, I climb to high peaks and tall waterfalls to discover, to dream, and grow like the trees that surround me… I share that to inspire others to seek the wanderlust”

Target Consumer

Female 24 years old $35K IncomeHikes 3-4 times a month

• Discovering New Hikes

• Sharing with Friends

• Tracking

• Community

• Rewards

She’s Got 99 Problems, but a Trail Ain’t One

Consumer InsightsWould you use this a Hiking App that featured

Directions, Maps, community, and Weather?Where do you Look to Find Adventures?

CompetitionHiking Apps

Fitness Tracking Apps

Online Hiking Resources

“our passion lies in inspiring, educating and outfitting”

Inspiration

Design

Newsfeed of your hiking community

Discover Hikes near you

Design

Discover New Hikes on your terms

In depth info including weather and terrain

Design

The New Digital Compass. Record your Adventure

Loyalty Program that rewards Hikers’ Passions.

Resources Needed

Product Timeline / Costs

Architecture and Planning Design Development Beta Testing Deployment

4-6 Months$682,500

3 Weeks$117,500

MSRP: $20 One Time

Membership Fee

Potential Revenue:$3 Million / 200% Roi

Total Costs:$1 Million

Marketing$200,000

Deployment

Deployment (Year 1) Year 2 Year 3

Checklists/E-commerce

Wearable Tech Integration

APPENDIX

Consumer Insights

Discovery SharingTrackingCommunity Rewards

An all in one free app is important to consumers, but in order to be successful, it must bring all aspects together including community, sharing, ability to discover new hikes, and tracking.

Target Consumer In-Depth

Demographics: 24 years old - 70% female - 35K incomeInspiration: Explorations, Fun, Tech, Sharing

•Sophie is motivated by her passion of hiking, her hunger for discovery, and her friends and community that inspire her to seek new heights•She’s young and tech-savvy, she consults websites for hikes, trail conditions, weather, and product to be in the know.•Her connection with social media allows her to share her adventures with her friends through photos and stories, as well as getting inspiration from her friends posts.•More females are hiking then men, but it is equally targeted•Largest hiking demographic and core customer at REI•Albeit busy as a student and working part time, she finds the time to enjoy her passion 3-4 times a month, and enjoys purchasing new product for her hikes to stay on trend.

Survey Results

What Is yOUr Favorite Part About Hiking?

Store Visits

CompetitiveScope

CompetitionHiking Apps- Focused Primarily on Discovery- Community IS not Centric- Offline Maps Expensive- Weather Not Integrated

Fitness Tracking Apps- Competition is Key and drives community- Challenges propel engagement- Recording is Key

Online Hiking Resources- Tethered to Desktop UI- Rich information and resources- Hiking Databases driven by community

REI Wander- Best Experience for Hikers- Rich information and resources- driven by community- Free Offline Maps- Discover Adventures- Rewarded for hiking

BenefitsREI Members Receive rewards for hiking- 10 hikes= 5% coupon off of purchase.- 20 hikes= 10% off of purchase.- 40 hikes= 20% off of purchase.- 60 hikes= 50% off one REI item.

For REI Wander Users to take advantage of benefits they must be REI Members (A $20 Fee)

Marketing REI WanderREI Members Receive rewards for hiking- Rei Website- POS Displays and Fliers in Store- Sales Team Promoting in Store- REI wander Featured on App Store- Connect with Thought Leaders to build out community!

@lovedeeplyliveadventurously

@jess_pdx

@dirtbagdarling

@chrisburkard

Resources Detailed

Detailed Costs

Architecture and Planning Design Development Beta Testing Deployment

- $87,400 OVerhead- $35,000 Wages- $60,000 Office Lease

- $70,000 Wages- $120,000 Office Lease

- $50,000 API- $1000 Web Services- $1,500 Sharing Capabilities- $70,000 Wages- $60,000 Office Lease

- $30,000 Testing- $35,000 Wages- $60,000 Office Lease

- $100 Product Launch- $200,000 Marketing- $120,000 Legal/Accounting Fees

ROI Formulation$1,000,000 Cost of Investment 150,000 New REI Members Gained

in Year 1

150,000 X $20 = $3,000,000

$20 Cost of REI Membership

($3,000,000 - $1,000,000)

$1,000,o00X100ROI =

ROI = 200% or $2,000,000