Redes Sociais e Branding Digital - TECNISA
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Instituto Brasileiro de Hospitalidade Empresarial – 24/05/12
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INTRODUÇÃO
34 anos atuando no mercado imobiliário brasileiro
Companhia de capital aberto desde 2007
2.000 funcionários próprios
Presença em mais de 26 cidades
Mais de 200 projetos lançados
Mais de 30.000 de unidades lançadas
Mais de 5 milhões de m² lançados
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Produtos com preço de venda inferior a R$ 350.000,00
40% do total de negócios da companhia
SEGMENTAÇÃO
Produtos com preço de venda superior a R$ 350.000,00
60% do total de negócios da companhia
Premium Flex
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Sim!Vendemos Apartamentos pela Internet!
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REGIONALIZAÇÃO
27 cidades
(7 capitais)
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MELHORES PRÁTICAS
Marketing & Internet
Primeira empresa a lançar um apartamento pela internet (1999) e primeira a ter um time próprio de corretores online.
Primeira empresa do mundo a vender um apartamento pelo Twitter.
Pioneira no mercado imobiliário a instituir ações de open innovation
Atuação em multi plataformas de canais online incluindo website, aplicativos Android, WindowsPhone, iPhone, f-commerce além de mais de 16 redes sociais.
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INOVAÇÃO
Portal de open innovation
TECNISA é escolhida como melhor operação de links patrocinados no mundo
f-commerce, aplicativos e interações
Fast Dating, um rápido encontro para empresas que querem apresentar seus P&S
Referência brasileira em ambientes digitais
Nossa estratégia foi citada por Philip Kotler
Venda de apartamentos através de redes sociais.
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ON=OFF
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ONELINE
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HOJE, as pessoas reconhecem melhoruma marca não peloo que ela diz, mas sim, pelo o que ela oferece.
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PRESENÇA DIGITAL
WEBSITE
APP MOBILESITE MOBILE
App Tablets
App TECNISA
F-Commerce + App SociaisMídias Sociais
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Existe vida alémdos comerciais de TV
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A recompensa para Inovação é proporcional ao grau de incerteza.
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Copyright @2009 – Tecnisa Copyright @2009 – Tecnisa
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Mercado digital brasileiro e resultados 2011 | E-business | 10/2/2012
TECNISA
38
Fábrica de Festas - Facebook
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Mercado digital brasileiro e resultados 2011 | E-business | 10/2/2012
TECNISA
39
Fábrica de Festas - Facebook
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Mercado digital brasileiro e resultados 2011 | E-business | 10/2/2012
TECNISA
40
Fábrica de Festas - Facebook
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Mercado digital brasileiro e resultados 2011 | E-business | 10/2/2012
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Mercado digital brasileiro e resultados 2011 | E-business | 10/2/2012
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E TAMBÉM
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SINTA-SEEM CASA
MESMO ANTES DE ABRIR A PORTA
GARAGENS DECORADAS
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CONTROLE DE CONSUMODE ENERGIA
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Avaliação de viabilidade para São PauloAquisição de mais de 5.000 dados meteorológicosImplantação de estação meteorológica
Avaliação de viabilidade para FortalezaPayback estimado de 2,5 anos
ENERGIA EÓLICA
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Revestimento impermeabilizante para telhados e coberturas. Aplicação em telhas e lajes, diminui a temperatura interna dos
ambientes em até 6°C.
Ecopintura
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CONSUMO SUSTENTÁVEL
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CONFIANÇA:Base de qualquer relacionamento.Não basta ter qualidade reconhecida, é preciso conquistar a preferênciadas pessoas.
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As grandes coisasnão são feitas por impulso, mas atravésde uma série de pequenas coisasacumuladas
Fonte: Vincent Van Gogh
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MARCELOTREVISANI
twitter.com/mtrevisani
linkedin.com/in/marcelotrevisani
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