Red  or  Dead  |  Gift  Wrapped    Last  year  saw  Red  or  Dead’s  30th  anniversary  and  Make  Believe  was  commissioned  to  design  an  exhibition,  held  at  Dray  Walk  Gallery  on  Brick  Lane,  that  epitomised  the  label’s  three  successful  decades.      Along  with  being  infamous  for  their  provocative  designs,  print  and  pattern  has  always  been  an  integral  part  of  the  Red  or  Dead  design  language.  With  that  in  mind,  to  demonstrate  the  scale  and  fame  of  the  brand,  the  history  of  Red  or  Dead  was  printed  on  one  continuous  roll  of  paper.        This  was  then  interwoven  and  wrapped  around  a  scaffold  structure,  to  represent  a  traditional  newspaper  printing  press,  creating  individual  spaces  in  which  to  exhibit  the  various  items  on  show.  

Global  launch  press  coverage