Recursos publicitarios
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Transcript of Recursos publicitarios
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LA PUBLICIDAD
La publicidad es el arte de convencer
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RECURSOSRETÓRICO-VISUALES
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REPETICIÓN
• Hay publicidad que insiste en mostrar una situación, una acción o una cosa y repite su imagen muchas veces.
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COMPARACIÓN
• A menudo, para explicar las características de una cosa se dice que es como otra, esto es, se comparan.
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HIPÉRBOLE
• A menudo, cuando hablamos, exageramos para convencer a nuestro interlocutor. La imagen también permite las expresiones y representaciones exageradas para convencer de algo.
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SINÉCDOQUE
• Consiste en mostrar la imagen de parte de una cosa como si fuese la cosa completa.
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PERSONIFICACIÓN
• Es frecuente que la publicidad presente imágenes de productos caricaturizados como si fuesen personas con cara, brazos y piernas, hablando, cantando, bailando... La personificación consiste en atribuir características humanas a cosas o animales.
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METÁFORA
• En una metáfora visual, la imagen de una realidad sustituye a la de otra para apropiarse de sus cualidades.
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CONTRASENTIDO
• Consiste en integrar en una imagen realista dos cosas que el sentido común no pondría nunca juntas.
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