Alpha Real Estate Fund - FIMIT SGR Italian Real Estate Funds
Real Estate Marketing and Event Management
Transcript of Real Estate Marketing and Event Management
Real Estate Marketing and Event Management Helping Companies Market to South Asian community in North America
Company Overview
• Leading integrated marketing, event management and public relations firm
• Led by Mamta Narula a highly respected personality in the South Asian market and recognized for her expertise in radio, television, stage, event planning and marketing
• Over 10 years of experience:
• Over 50 India and US based highly satisfied clients
• Events across 20 cities in North America
• Deep understanding of the South Asian expatriate population in the US
• Total focus on lead generation and maximizing our client’s marketing investments
• Every client has unique needs that calls for customized solutions:
• Tailored marketing and event strategy
• Maximum brand exposure
• Leveraging our knowledge of the South Asian community to target the right markets for our client’s products and services
• Complete commitment to customer satisfaction and partnership 2
Prestigious Clients
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Service Offerings
• Brand marketing • Media strategy • Lead Generation
Strategic Planning
• Event planning – Location, Format, Structure • Event promotion and maximize participation • Event logistics and co-ordination
Event Management
• Advertising strategy – to maximize reach • Radio, Television, Print – local markets • Production and Co-ordination with media
Media Campaigns
• Campaigns on Facebook and Twitter • Email campaigns • Updates and Promotions on social media
Social Media
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Delivering Successful Events
Planning
Define objectives
Budgeting
Timeframes for events
Location
Cities & Venues
Timing of the events
Demographics of local South Asian population
Event Format
Open House
Dinner or Luncheon
Affiliation with organizations
Advertising & PR
Media Mix
Maximize regional exposure
Negotiate with media outlets
Event Execution
Maximize attendance
Logistics and Co-ordination
Event day setup & management
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Real Estate Marketing for
Across 16 cities in North America
Over 40 events in 4
years
12 builders
represented
Multiple event formats
Over 3000 leads
Regional and
National media campaigns
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Events for
• Asian American physician association
• 225 doctors by invitation
• Presentation and Q&A sessions
• One-on-One meetings after dinner
• NJ and Chicago
• 250 leads
• Dinner, Presentation, Q&A, Follow-up closures
• Highly successful winter events
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Event Management for
California, Chicago, Virginia
events
Dinners by invitation
450 attendees
250 plus leads
Local Media
closures
Several on-the-spot closures
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Event Management for
2 City dinner event Salt Lake city and Chicago 350 attendees 150 leads Local media campaigns
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Why do our clients partner with us?
• Strong track record of successful marketing programs and events
for real estate companies
• Strong relationships with South Asian community in various metros
in North America to maximize reach and participation
• Focused on delivering results to our clients to maximize their
marketing investments
• Emphasis on building enduring partnerships with our clients
• Hit the ground running by tapping into our vast experience of
marketing India real estate investment opportunities to NRIs
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Contact Information
Mamta Narula
D: (732) 371 9625 W: (609) 477 6263
www.ultimatemedia.us
www.ultimatemedia.us
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