Raymonds Presentation
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http://mm_openbrwindow%28%27http//www.raymond.in/trs/index.html','Raymond','') -
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The Raymond group was established in 1925 andbelongs to theVijaypat Singhania Group.
Raymond was the first in 1959 to introduce apolywoolblend in India to creating the world's finest suiting
fabric
The main activity of the company is the manufactureofwoven fabric of wool.
Raymond is the Worlds largest producer of worstedsuiting fabrics commanding over 60% market share inIndia.
Company has 60 stores & 390 Franchise Outlets.
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http://mm_openbrwindow%28%27http//www.raymond.in/trs/index.html','Raymond','') -
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BRANDS MANZONIRAYMONDS PARKAVENUE COLORPLUS PARX
SHIRTS Rs.1500 10000 Rs.1400 andabove Rs.1500-10000 Rs.1300 andabove Rs.1000and above
TROUSERS Rs.3000 -6000 Rs.1400- 3000 Rs.3000-7000 Rs.1800 andabove Rs.10000and aboveBLAZERS Rs.21000
and Above Rs.9000-Above Rs.6000 andabove Rs.6000 andabove Rs.6000and abovePOSITION Super
Premium
CollectionPremium
formal wear
brandFor Unisex-
Corporate
ProfessionalsFor Men-
Unique use of
colorsPremium
Casual
lifestyle
brand
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Dressed for the right
occasion
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Advertising
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Direct Marketing
Internet Marketing
Sales Promotion
Public Relations
Personal Selling
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Why should I go to Raymond ??? there are many other shopwhere I will get apparel..
But Quality matters to me, and Raymond provides best quality
apparel in affordable price.it also gives seasonal discount
and offer !!!!!
LETS GO CHECK IT OUT..
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1.Receiver / Comprehension: -
Can the receiver understand the advertisement..?
2.Channel / Presentation: -
Which media will increase awareness, presentation..?3. Message / Yielding : -
What type of message will create a favorable attitude orfeeling?4. Sources / Attention: -
What will be effective in getting consumers attention?
http://www.google.co.in/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=Ub1zG1ceVAQgvM&tbnid=bRIVHykLeLgovM:&ved=0CAUQjRw&url=http://www.raymondindia.com/grp_ral.asp&ei=DEJNUbuPLOSZiAel9oHQAQ&bvm=bv.44158598,d.bmk&psig=AFQjCNEMdumA5-xp8BFON8TEU51nV5TUKA&ust=1364103397083793http://www.google.co.in/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=jnza40tzAsQcKM&tbnid=pARCqVGZQjP0BM:&ved=0CAUQjRw&url=http://www.fibre2fashion.com/news/company-news/raymond-india/newsdetails.aspx?news_id=68387&ei=n0FNUYm7Hea5iAf5oYDoBw&bvm=bv.44158598,d.bmk&psig=AFQjCNEMdumA5-xp8BFON8TEU51nV5TUKA&ust=1364103397083793http://www.google.co.in/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=vjGeXU1LeMIU5M&tbnid=YSzIRJpnPFcOWM:&ved=0CAUQjRw&url=http://www.firstpost.com/fwire/french-pe-firm-l-capital-may-buy-stake-in-raymond-stock-surges-233953.html&ei=aUFNUZWyI4iaiAed-4GwDg&bvm=bv.44158598,d.bmk&psig=AFQjCNEMdumA5-xp8BFON8TEU51nV5TUKA&ust=1364103397083793 -
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Dependent
VariablesIndependent Variables
Steps in Persuasion Source Message Channels Receiver Destination
Message
Presentation
Pamphlets,
Banners,Billboards,
Tv, Radio,
Print
Attention Sponsorship,Innovations,
celebrity
endorsement
Comprehension Simple tounderstand
Yield the Complete
Man
Retention Discounts,Privilege
Cards
Behavior Purchase &repurchase
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People who
wear Branded
Apparal
Source : TGI 11
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Source : TGI 11
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60%
3%
4%
7%
3%
23%
BRAND RECALL
RAYMONDS
REID & TAYLOR
GRASIM
VAN HEUSEN
VIMAL
OTHERS
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PUBLIC RELATIONs
PR to be a key catalyst in spreading news about the opening of the new
shop
PRINT
The primary objective of the strategy is to create awareness of TheRaymonds Shop in Ghatkopar.
To select frontline English publications in Ghatkopar.
Use of Full Page ads during the launch and then follow it by smaller Half
Page ads.
Innovations to be the key to break the clutter.
Radio
To Create excitement around the new Raymonds Shop opened in Ghatkopar
Via RJ Mentions, Contests
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Outdoor
Hoardings and All prominent locations and Stations in
around Ghatkopar.
Bus Backs and Bus Shelters for Busses traveling to and from
Ghatkopar.
TV
Local Cable Channels
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Media Tools Size Qty Cost
PR Agency 500000
Pre Launch - 7 Days Before LaunchPrint
TOI - Mumbai Split Full Page Ads 2 4000000
Mid-day ( Gujrathi, Urdu ) Full Page Ads 2 1200000
Mumbai Mirror Full Page Ads 2 1600000
DNA Full Page Ads 2 300000
Hindustan Times Full Page Ads 2 2400000
RadioRed FM - Mumbai 07:00 - 22:00 350 787500
Radio Mirchi - Mumbai 07:00 - 22:00 350 787500
Big Fm- Mumbai 07:00 - 22:00 350 787500
Outdoor
Ghakopar / Vikroli / Mulund Depot Bus Back Pannel 150 1500000
Ghakopar / Vikroli / Mulund Depot Bus LHS Pannel 150 1500000
Ghakopar / Vikroli / Mulund Depot Bus RHS Pannel 150 1500000Hoardings @ Ghakopar / Vikroli / Mulund Depot 25 each market 75 18750000
TV
Local Cable 30 sec 140 210000
Launch Date
TOI - Mumbai Split Jacket 1 3,000,000
Mid-day ( Gujrathi, Urdu ) - Jacket Jacket 1 1200000
DNA Jacket 1 1500000
Hindustan Times Jacket 1 1500000
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Media Tools Size Qty Cost
SustainancePrint
TOI - Mumbai Split Half Page 30 25000000
Mid-day ( Gujrathi, Urdu ) Half Page 30 9000000
Mumbai Mirror Half Page 30 18000000
DNA Half Page 30 22500000
Hindustan Times Half Page 30 18000000
RadioRed FM - Mumbai 07:00 - 22:00 1500 3375000
Radio Mirchi - Mumbai 07:00 - 22:00 1500 3375000
Big Fm- Mumbai 07:00 - 22:00 1500 3375000
Outdoor
Ghatkopar Depot Bus Back Pannel 150 1500000
Ghatkopar Depot Bus LHS Pannel 150 1500000
Ghatkopar Depot Bus RHS Pannel 150 1500000Hoardings @ Ghakopar / Vikroli / Mulund Depot 25 each market 75 18750000
Miscellaneous Marketing activities
Sponsorship of local events 5000000
Creating Concept of Mr. Ghatkopar 2500000
Total 95676500
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Media ToolsPR Campaign Pre Launch Week Launch Day Week 1 Week 2 Week 3 Week 4
TV
Print
Online
Pre Launch - 7 Days Before Launch
Print
TOI - Mumbai SplitMid-day ( Gujrathi, Urdu )
Mumbai Mirror
DNA
Hindustan Times
Radio
Red FM - Mumbai
Radio Mirchi - Mumbai
Big Fm- Mumbai
Outdoor
Ghakopar / Vikroli / Mulund Depot
Ghakopar / Vikroli / Mulund Depot
Ghakopar / Vikroli / Mulund Depot
Hoardings @ Ghakopar / Vikroli / Mulund Depot
Sustainance
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Media Tools Pre Launch Week Launch Day Week 1 Week 2 Week 3 Week 4
Launch Date
TOI - Mumbai Split
Mid-day ( Gujrathi, Urdu ) - Jacket
DNA
Hindustan Times
Mumbai Mirror - Jacket
Sustainance
Print
TOI - Mumbai Split
Mid-day ( Gujrathi, Urdu )
Mumbai Mirror
DNA
Hindustan Times
Radio
Red FM - Mumbai
Radio Mirchi - Mumbai
Big Fm- MumbaiOutdoor
Ghakopar / Vikroli / Mulund Depot
Ghakopar / Vikroli / Mulund Depot
Ghakopar / Vikroli / Mulund Depot
Hoardings @ Ghakopar / Vikroli / Mulund Depot
Miscellaneous Marketing activities
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ThaNk yOu