Ravneet Kaur

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Dissertation Project Report

OnSTUDY ON FINANCIAL INCLUSION FOR INCLUSIVE GROWTH IN INDIA

By

RAVNEET KAURA0101911278

MBAGeneral Class of 2013

Under the Supervision of

MS. BHAVNA RANJAN

Faculty

Department of Finance

In Partial Fulfillment of the Requirements for the Degree of

Master of Business AdministrationGeneralAt

AMITY BUSINESS SCHOOL

AMITY UNIVERSITY UTTAR PRADESH

SECTOR 125, NOIDA - 201303, UTTAR PRADESH, INDIA

2013


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CERTIFICATE


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DECLARATION

Title of Project Report

A research study of user awareness and adoption of IPTV.

I declare

(a)That the work presented for assessment in this Dissertation Report is my own, that it has not

previously been presented for another assessment and that my debts (for words, data, arguments

and ideas) have been appropriately acknowledged

(b)That the work conforms to the guidelines for presentation and style set out in the relevant

documentation.

Date: Surya Jindal

A0101911214

MBA-General CLASS OF 2013


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CERTIFICATE

This is to certify that Surya Jindal student of Masters of Business AdministrationGeneral at

Amity Business School, Amity University Uttar Pradesh has completed Project Report on A

research study of user awareness and adoption of IPTV, under the guidance of the undersigned.

Mr.Gaurav Chandhiok

Assistant Professor

Department of IT

Date: ..


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ACKNOWLEDGEMENT

I owe a great thanks to many great people who helped and supported me during the preparation

of this research work.

My deepest regards to Mr.Gaurav Chandhiokfor guiding and correcting various documents of

mine with attention and care. He has taken great pain to go through the project and make

necessary correction as and when needed.

I express my sincere thanks to the ADG of Amity Business School, Dr. Sanjay Srivastava, for

extending his support and giving me a golden opportunity in doing internship in my preferred

field of work.

I shall also thank my institution, Amity Business School in providing me the valuable time and

learning throughout my 1st

year of business study without which this project would have been a

distant reality.


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TABLE OF CONTENTS


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LIST OF TABLES

TABLE NO TITLE OF TABLE PAGE NO

4.1Relation between awareness about IPTV Gender, Age and

Qualification25

4.2

Cross Tabulation between primary format preferred for TV

entertainment and awareness about Internet Protocol

Television (IPTV)

27

4.3Relation between Most important feature for IPTV, Gender,

Qualification32

4.4Cross Tabulation between knowledge of IPTV network medium

and quality problem : Video Freeze35

4.5Cross Tabulation between knowledge of IPTV network medium

and quality problem : Poor Quality Video36

4.6Cross Tabulation between the user perception of current price

levels of IPTV and their intention to subscribe it in the future37

4.7

Cross Tabulation between user perception of IPTV services

understanding and use and intention of future use 39

4.8Independent Samples Test between Gender and Level of

satisfaction perceived on various factors42

4.9Chi-Square Goodness of Fit Test on level of satisfaction

perceived on various factors45

4.10Chi-Square Goodness of Fit Test on various quality problems

experienced by the user47

4.11ANOVA on Qualification and level of satisfaction perceive on

various factors48

4.12 (a) One-Sample Statistics on Video on Demand 50

4.12 (b) One-Sample Statistics on Interactivity 51


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LIST OF FIGURES

FIGURE NO FIGURE TITLE PAGE NO

4.1 Demographic Profiles 19

4.2Relation between Time spend watching TV or other video

entertainment, Gender, Age and Occupation20

4.3Relation between Primary formats preferred for TV

entertainment, Gender, Age and Qualification22

4.4

Relation between awareness about IPTV Gender, Age and

Qualification 24

4.5Relationbetween IPTV awareness and Primary format

preferred for TV28

4.6Relation between primary reason the respondents think for

subscribing IPTV, Gender, Age and Occupation29

4.7Relation between Most important feature for IPTV, Gender,

Qualification and Occupation31

4.8Relation between interest in VOD service, Gender,

Qualification and Occupation33

4.9Relation between the user perception of current price levels of

IPTV and their intention to subscribe it in the future38

4.10Relation between user perception of IPTV services

understanding and us and intention of future use40

4.11Level of satisfaction for using IPTV perceived corresponding

to available options with respect to services41


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EXECUTIVE SUMMARY

We live in the age of the digital packet. Documents, images, music, phone calls - all get chopped

up, propelled through networks, and reassembled at the other end according to Internet protocol.

So why not TV?

Today, IPTV (Internet Protocol Television) is creating headlines all over the world. This mass

publicity is the result of numerous instances and stories depicting its humble deployments and its

future. IPTV is a very useful system, through which you can receive both TV and video signals

along with other multimedia services by means of your Internet connection. In a nutshell, it is

nothing but a broadband connection and a system to deliver various programs of television usingthe Internet protocol (i.e., language) over computer networks.

It is important to remember that IPTV is not like any ordinary television program broadcast

through the Internet, but rather it is unique in itself. Its contour is represented by a closed,

proprietary TV system which is similar to the cable services present today. But, in contrast, the

delivery of IPTV is made via IP-based secure channels, which result in a sharp increase in

content distribution control.

The role of IPTV is to integrate numerous ways to scrutinize and trace choices of users. Its role

is also to mark out the preferences and selections over a particular time period. It is therefore

emerging as a perfect platform on which clients add personalized e-commerce options and a

more targeted advertising. By now, IPTV has turned out to be a widespread denominator for

systems where both television and video signals are circulated to subscribers or viewers.

IPTV uses an Internet Protocol over broadband connection and very often this service has been

provided in parallel with the Internet connection of the subscriber, supplied by an operator

dealing with broadband. This is done by using the same infrastructure but apparently over a

dedicated bandwidth allocation. Hence, we can describe it as a system in which a digital

television service is provided to subscribing consumers over a broadband connection using the

Internet Protocol.


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