Rapid-Fire Fulfillment 既快又準的供應關係
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Transcript of Rapid-Fire Fulfillment 既快又準的供應關係
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Rapid-Fire Fulfillment 1
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3 ZARA DELL2009Global Branding 50
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Amancio Ortega Gaona14La Corua1963 1975ZARA1985ZARAINDITEX200120109
56INDITEX6 ZARA1975 1976 1988 ZARA 1988 1989 1990 2001 5 23 INDITEX 2621 2004 2000 2006 2006 6 64 2899 7 1. ZARA 2. (Mac Fashion)ZARAMcDonaldsZARA8 3. Early Adapter ZARA13.5%(early adopters)4. ZARA10%18%HM2001ZARA7%HM13%Gap14%
9 5. You are the designerZARA ZARA6. INDITEX
10 7. ZARAZARAout-sourcingnear-sourcingZARA
11 1. ZARA2. ZARA 15%20%10%
12 3. ZARA 4. ZARAZARAZARA ChanelGucci
13ZARA1414152~34~12
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23 2.24
243.25
25 4.PDA26PDA
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276.28
28292930
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3232ZARAPOS33ZARA
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361.
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41ZARA ITIT
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424343441. 2. (Inditex-Comditel)
44451. - 2. -
45(Just-in-time)46(JIT)TPS
4647 (order fulfillment) 244872
47Zara48ZaraZaraZara
4849Zara
49THANKS FOR YOUR LISTENING
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