Rancangan Perniagaan Rafflesia
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Transcript of Rancangan Perniagaan Rafflesia
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ASAS KEUSAHAWANAN MGM3103
RANCANGAN PERNIAGAAN
AINI SUZANA BINTI CHE ANI UK25082NUR FARHANA WAHEEDA BINTI MOHD AZLI UK25595NORSHARINA BINTI MOHD PESOL UK25643WAN AZWIRA BINTI AB GHANI @ WAN AHMAD UK26257NURUL SYAZDIANA BINTI MOHD ZUKI UK26258
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CARTA ORGANISASI
PENGURUS BESAR Norsharina Bt. Mohd Pesol
PENGURUS OPERASI
Nurul Syazdiana Bt. Mohd Zuki
PENGURUS KEWANGAN Aini Suzana Bt. Che Ani
PENGURUS PENTADBIRAN
Nur Farhana Waheeda Bt. Mohd
Azli
PENGURUS PEMASARAN
Wan Azwira Bt. Ab Ghani@ Wan
Ahmad
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LATAR BELAKANG SYARIKAT
• Nama Syarikat : Rafflesia Enterprise Sdn. Bhd
• Alamat Syarikat : Rafflesia Enterprise Sdn. Bhd Lot 4233,4234,4235 Off Jalan Toklam dan Jalan Sultan Ismail 20200 Bandar Kuala Terengganu, Terengganu.
• Jenis Syarikat : Perkongsian
• Kegiatan Utama : Menjual produk kecantikan
• Modal : RM 300,000
• Tarikh Mula Perniagaan : 6 Disember 2008
• Tarikh Pendaftaran : 5 Oktober 2008
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Saiz pasaran• Terdapat lebih kurang 16 ribu penduduk berjantina perempuan di
kawasan ini.
Pelajar sekolah
menengah
Pelajar kolej atau
universiti
Wanita yang bekerja di kompleks membeli- belah berdekatan
Penduduk wanita yang berdekatan
Sasaran pelanggan
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STRATEGI PRODUK
Strategi “Zero-Channel”
Strategi “One level-Channel”
STRATEGI PROMOSI
Iklan Media Cetak
(Majalah, Surat khabar, Risalah)
Iklan Media Massa
(Televisyen, Radio, Laman Sesawang)
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• Memberikan kepuasan maksimum kepada pelanggan.• Mengekalkan kesetiaan pelanggan dengan
menyediakan perkhidmatan yang terbaik.• Memaksimakan keuntungan.• Menghasilkan produk kecantikan mengikut standard
piawaian yang telah ditetapkan.• Memperluaskan pasaran.• Sentiasa memberikan layanan mesra pelanggan.
• Sentiasa menyediakan produk kecantikan mengikut piawaian standard.
• Mengekalkan harga standard.• Memaksimakan kepuasan pelanggan.• Meluaskan pasaran dengan membuka cawangan-
cawangan di setiap negeri di Malaysia.
Strategi Jangka Pendek
Strategi Jangka Panjang
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JENIS MESIN MODEL BILANGAN HARGA
SEUNIT (RM)
JUMLAH
(RM)
BLENDER
MIXER
BC-301 1 102,350 102,350
BOILER
COMPRESSORT
MMN-10 2 97,500 195,000
SHEARLINE ZX-110 1 98,550 98,550
TRIMMER
QUALITY
CONTROLLER
MACHINE
ADX-112 1 104,100 104,100
JUMLAH RM 500,000
Senarai Mesin, Perabot, & Alat Kelengkapan
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RANCANGAN KEWANGANAliran Tunai
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UNTUNG RUGI
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KUNCI KIRA-KIRA PADA 2013
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KUNCI KIRA-KIRA PADA 2014
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KUNCI KIRA-KIRA PADA 2015
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TERIMAKASIH