Rajasthan Infrastructure Agenda “2025”
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Transcript of Rajasthan Infrastructure Agenda “2025”
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T- 11
Rajasthan Infrastructure Agenda 2025
Initial Screening ReportFor
Integrated Tourism Development ofUdaipur
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Top Sheet for ISR: Integrated Tourism Development of UdaipurTitle DescriptionBackground Udaipur lies at the centre of the Mewar region. Udaipur
forms a convenient entry point for tourists entering theMewar region. The city is today famous for its lakes,
palaces, mansions, havelis, temples, and museumsThe Project An integrated tourism development project for Udaipur, with
focus on identification and development of new tourismproducts
ProjectObjectivesand Scope
The overall objective of this project is to enhance thetourism potential of Udaipur, with a view to increasing thenumber of tourists visiting the town, prolonging stay, andimproving overall tourist experience. The main projectcomponents include: 1) Restoration of lakes in Udaipur, 2)Restoration / development of important gardens in Udaipur,3) Water Sports at Badi Talaab, etc.
ProjectDemand
Drivers
The biggest attraction for tourists visiting Udaipur hastraditionally been its lakes, gardens, and palaces. The city
now faces its biggest challenge as most of its lakes are dryand some of its lakes are thought to be dead on account ofexcessive boring. Most of the citys important gardens arealso somewhat neglected
Project costestimate
The total cost of the project is estimated at Rs. 70 lakh withthe following break up: 1) Development of tourism products Restoration of important gardens Rs. 20 lakh, 2)development of tourism products Water sports at BadiTalaab Rs. 50 lakh
Opportunitiesfor privatesector
The proposed water sports facility at Badi Talaab could beset up by private developers, for which the investment isestimated to be about Rs. 50 lakh. Private sectormaintenance of some of the important gardens is alsosuggested
Project RiskAssessment
There may be some risks relating to the availability of waterunder the different options suggested for restoration oflakes. Cost implication for restoration of lakes in case ofoption 3 may make the viability of option 3 in question
ProjectBenefits
The project would generate significant direct and indirectbenefits. The benefits in terms of increase in direct output,indirect output, income and employment would be to thetune of Rs. 83 crore, Rs. 88 crore, Rs. 28 crore, and 40,000person years over five years
ProjectImplementatio
n structure
The lake restoration and restoration of gardens wouldrequire government support for implementation. Private
sector participation is envisaged for the water sports facilityand for maintenance of gardens
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1. Project Concept
Udaipur lies at the centre of the Mewar region, which consists of the
region around Udaipur, including the districts of Udaipur, Rajsamand,
Bhilwara, and Chittaurgarh. Udaipur forms a convenient entry point for
tourists entering the Mewar region. The city was built by the Sisodia
Rajputs of Mewar, who migrated to Udaipur after the fall of
Chittaurgarh in 1567. The city is today famous for its lakes, palaces,
mansions, havelis, temples, and museums.
The major tourist attractions of Udaipur include the following:
City Palace: The largest palace complex in Rajasthan, consists of
several palaces which have been added by successive rulers and
integrated into one
Lake Palace: Regarded as one of the most beautiful palaces in
the world, afloat on Lake Pichola, and situated on the island of Jag
Niwas, this is now a popular luxury hotel
Saheliyon-ki-bari: A garden laid out for the women of the royalhousehold on the banks of Fateh Sagar, with fountains and
pavilions
Jagdish Mandir: Dedicated to Lord Vishnu, the largest and most
splendid temple of Udaipur
Sajjangarh (Monsoon Palace): A palace astride a spur on the hill,
can be seen from most points in Udaipur
Crystal Gallery: A gallery located in Fateh Prakash Palace, with a
display of items made of crystal, furniture specially ordered for the
royal house, etc.
Udaipur is one of the six cities in Rajasthan covered under RUIDP,
and most support urban infrastructure projects have already been
covered under RUIDP. However, there are certain components that
have not been taken up under RUIDP, but which are likely to provide
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direct benefits to tourism development. These have been included as
part of the integrated tourism development project for Udaipur, which
focuses on the following key areas:
1. Access to Udaipur To identify constraints in accessing the city
2. Potential Review of Tourist Sites Products To identify projects
that can improve the quality of experience at important tourist sites
3. Access to Tourist Sites To identify current constraints in
accessing tourist sites within and around Udaipur
4. Support Urban Infrastructure at Tourist Locations To identify
urban improvement projects that could enhance the overall tourism
experience most of these are however already covered under
RUIDP
5. Primary Tourism Infrastructure To identify projects opportunities
in areas such as accommodation, etc. in Udaipur
The overall objective of this integrated tourism development project is
to enhance the tourism potential of Udaipur with a view to increasing
the number of tourists visiting the city, prolonging stay, and improving
overall tourist experience.
2. Project Beneficiaries
The project beneficiaries include the population of the city as well as
floating population, i.e. mainly tourists. As per the 2001 census, the
population of Udaipur was 3,89,317.
Tourist arrival figures for Udaipur for the last five years are shown in
the exhibit below.
Tourist inflows into Udaipur1998 1999 2000 2001 2002
Domestic
Tourists5,75,088 5,78,622 7,35,333 6,62,826 4,71,576
ForeignTourists
78,267 78,708 77,174 56,760 1,01,303
Total 6,53,355 6,57,330 8,12,507 7,19,586 5,72,879
Source: Tourist Reception Centre, Udaipur
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Clearly, tourist arrivals to Udaipur have been declining over the last
two years. The reasons for the decline in tourist arrivals may be traced
to both external and internal factors. Amongst the internal factors are
that many of the lakes and gardens in the city, traditionally its biggestattraction, are currently in a state of disrepair mainly due to lack of
water / development.
The focus of the current project is to identify projects that would
provide a direct boost to tourism by helping to increase the number of
tourists visiting Udaipur, and improving their overall quality of
experience.
3. Demand
Mentioned below are the demand drivers for the various components
of the integrated tourism development project for Udaipur. These have
been identified / developed based on discussions with stakeholders
and a cross-section of tourists, who expressed current limitations and
bottlenecks.
3.1 Access to Udaipur
Udaipur is fairly well connected by road (especially with Gujarat) and
air (there is an existing airport at Udaipur). Also, since the
Ahmedabad-Udaipur highway falls under the Golden Quadrilateral
project of the National Highways Authority of India (NHAI), which is
under implementation, connectivity by road will improve further,
especially with Ahmedabad, which has the added advantage of having
an international airport. Rail connectivity however is via meter gauge
from Udaipur to Jaipur currently. Projects for broad gauging of Udaipur
with Chittaurgarh and Chittaurgarh with Ajmer are however going on.
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3.2 Potential Review of Tourist Sites Products
The biggest attraction for tourists visiting Udaipur has traditionally
been its lakes, gardens, and palaces. The city now faces its biggestchallenge as most of its lakes are dry and some of its lakes are
thought to be dead on account of excessive boring. The lack of rains
has not only contributed to making the lakes dry, but has also
prevented natural overflow, and thereby the cleaning of the lake. With
a lot of filth being thrown in, the lakes are mostly dirty. Most of the
citys important gardens are also somewhat neglected. These factors
have contributed to the decline in tourist arrivals to Udaipur in the past
few years. In order to ensure sustained growth of tourist traffic to the
city, it is therefore critical that restoration and development of lakes
and parks, etc. be carried out.
3.3 Access to Tourist Sites
Most of the tourist sites within the city are well connected, and road
connectivity of Udaipur with select tourist sites in Banswara and
Dungarpur is also in good condition, since most of these roads have
been taken up for improvement already. These road connections are
important since Banswara and Dungarpur are often packaged with
Udaipur. Banswara and Dungarpur are both places with a lot of
natural scenic beauty. Dungarpur is famous for its unique architectural
style, with some beautiful palaces and forts (such as Udai Bilas
Palace, Juna Mahal, etc.), archaeological sites, and ancient ruins.
Banswara has valleys and lakes in abundance, an impressive palace,
and also a lot of scope for water-based activities such as angling, etc.
No projects have therefore been envisaged in this category.
3.4 Support Urban Infrastructure at Tourist Locations
Most support urban infrastructure projects for Udaipur have already
been covered under the RUIDP project for six cities of Rajasthan. The
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few remaining projects which have not been included as part of
RUIDP are unlikely to provide a direct boost to tourism, and have
therefore not been included here.
3.5 Primary Tourism Infrastructure
Udaipur currently has a number of hotels across different categories
and price ranges, and these should be sufficient to cater to demand in
the near future. No other constraints with respect to primary
infrastructure were identified.
4. Project Description and Cost Estimates
This section details the various components described in the previous
section, alongwith preliminary cost estimates.
4.1 Access to Udaipur
No major constraints with respect to access to Udaipur were
expressed, and no projects under this category have therefore been
identified.
4.2 Potential Review of Tourist Sites Products
This category includes projects for restoration of lakes, maintenance
of gardens, etc., and are briefly described below:
1. Restoration of lakes in Udaipur: Most of the lakes in the city
(including Fateh Sagar Lake, Swaroop Sagar Lake, Kumharia
Lake, Rang Sagar Lake, etc.), which have traditionally been one of
the prime attractions of Udaipur, are currently running dry or are
nearly dry because of low rainfall in the last few years. Various
short- and long-term options for restoration of lakes would need to
be assessed. While detailed options for the same, and preliminary
cost estimates for these, have been discussed in the Initial
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The recycled water under RUIDP could be pumped back into the
lakes
The Mansi Vakal III project could be brought forward and this
could act as a permanent source of water for the lakes
Of the existing Mansi Vakal project, the water that is currently
being allocated to Hindustan Zinc Limited (HZL) could be used first
(without treatment) for recharging the lake, and the recycled water
could be given to HZL from the existing Fateh Sagar Lake
Pumping Station
In addition to exploring options for restoration of lakes, efforts also
need to be made to ensure that the lakes are kept clean. As
mentioned earlier, the lack of rains, by preventing natural outflow,
has also contributed to the lakes being dirty. Efforts therefore need
to be made to maintain the catchment areas of the lakes. This
involves preventing indiscriminate destruction of the catchment
areas by construction and mining / industrial activities, which
greatly impede the natural flow of water. Also, the indiscriminate
construction of small anicuts and checkdams would have to be
discouraged.
2. Restoration / development of important gardens: Some of the
large gardens of Udaipur (such as Gulab Bagh, located within
Sajjan Niwas Garden, and Saheliyon-ki-bari) are in need of
restoration / development and better maintenance. Gulab Bagh
has a large collection of roses from all over the world and also a
large variety of indigenous flora, but the garden is currently slightly
neglected. Saheliyon-ki-bari has a number of fountains, flower
beds, etc., but also needs some restoration work
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3. Water sports at Badi Talaab: Badi Talaab is one of the lakes
situated within Udaipur city. The lake has a lot of potential to be
developed as a centre for basic water sports, such as parasailing,
water skiing, canoeing, etc. This could be on the lines of theAdventure Sports Centre which has been set up by the Rajasthan
State Sports Council at Jaisamand Lake. Facilities for parasailing
etc. are available at the Centre. Similar activities could be started
at Badi Talaab, which has the advantage of being conveniently
located within the city, as opposed to Jaisamand Lake, which is
located about 50 km away from the city. Shops, restaurants, etc.
could also be set up around the lake
A summary of the components described above, and cost estimates
for these, is presented in the exhibit.
Summary of Cost Estimates Review of Tourist Site ProductsS. No Name of w ork Estim ated
cost ( Rs.Lakh)
1 Restoration / development of important gardens 20
2 Water sports at Badi Talaab 50
TOTAL Sum of 1-2 70
4.3 Access to Tourist Sites
No projects envisaged for improving access to tourist sites, as no
constraints with respect to access identified.
4.4 Support Urban Infrastructure at Tourist Locations
No projects envisaged under this category.
4.5 Primary Infrastructure
Primary infrastructure within Udaipur was found to be largely
adequate. Some of the soft issues raised during our discussions are
addressed in the common section on state-wide policy suggestions in
this report.
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5. Project Economics
This section makes an assessment of project viability for each of the
components detailed in the last section, and in turn analyses whether
any of these projects could be taken up on public-private-partnership
basis. Each component is assessed separately.
5.1 Access to Udaipur
No projects identified under this category.
5.2 Potential Review of Tourist Sites Products
The project economics for review of tourism products could be
analysed as follows:
Restoration of lakes: While detailed options for restoration of
lakes, and their project economics will be discussed in the ISR for
industrial water supply to Udaipur, it is unlikely that the direct
revenue streams as a result of lake restoration would make the
projects commercially viable. These projects would therefore have
to be carried out by the government itself. The maintenance ofsome of the lakes or areas around the lakes could be privatised on
contract basis
Restoration / development of gardens:The maintenance of
most of the large gardens is currently looked after by the PWD /
UIT, and some part of the cost of maintenance is recovered from
the entry fees charges to users. As mentioned earlier, some of the
large gardens require restoration / development and better
maintenance. For this, two options could be considered. One is
that a committee consisting of representatives from the concerned
body (PWD / UIT) maintaining the garden currently, alongwith
other government institutions, could be set up. Institutions such as
the Horticulture Department of the Agriculture College, Udaipur,
which has technical expertise in this field, could be included.
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These institutions could either operate on a fee-based system for
maintenance, or options could be explored whereby they carry out
maintenance in return for opportunities for research work involving
the fauna etc. Maintenance of these gardens should be carried outusing well-defined performance criteria. The other option is to
privatise the maintenance of these parks on contract basis. Well-
defined performance criteria would need to be worked out upfront
in this case as well
Water sports at Badi Talaab: Setting up water sport facilities
would involve upfront investment in equipment, such as rafts, etc.,
land levelling, walkway, setting up shops, restaurants, and other
facilities around the lake, etc. The facility could be set up by the
private sector, though the involvement of institutions such as the
Rajasthan State Sports Council, which is currently operating the
Adventure Sports Centre at Jaisamand Lake.
5.3 Access to Tourist Sites
No projects identified under this category.
5.4 Support Urban Infrastructure at Tourist Locations
No projects identified under this category.
5.5 Primary Infrastructure
No projects identified under this category.
6. Assessment of Project Risks
On the basis of discussions, the following risks are envisaged for this
project:
There may be some risks relating to the availability of water under
the different options suggested for restoration of lakes.
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Cost implication for restoration of lakes in case of option 3 may
make the viability of option 3 in question
7. Structure of the Project and Government Support required
7.1 Access to Udaipur
No projects identified under this category.
7.2 Potential Review of Tourism Products
The suggested project structure for components of the review of
tourist site products have been analysed as follows:
Restoration of lakes: As mentioned before, while detailed options
for restoration of lakes, and their project structuring will be
discussed in the ISR for industrial water supply to Udaipur, these
projects would most likely have to be carried out by the
government itself. The government could consider imposing a
limited period cess on all hotels in the city to part finance the cost
of such restoration because the hotel industry is likely to be one of
the biggest beneficiaries from round-the-year water in the lakes ofUdaipur.
Restoration / development of gardens:As mentioned earlier, for
the restoration / development and operation and maintenance of
the large gardens, either a committee consisting of representatives
from the concerned body (PWD / UIT) maintaining the garden
currently, alongwith other government institutions, could be set up,
or the same could be bid out to private parties against collection of
entry fees. Well-defined performance criteria would need to be
worked out upfront in both cases, and a proper monitoring
mechanism would need to be in place
In case the responsibility for operation and maintenance of the
gardens wrests with the government, it is suggested that a
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maintenance fund be created out of a city development levy
(discussed as part of overall policy initiatives for select tourist
towns) on guests staying at hotels in Udaipur. This could be in the
form of a surcharge added on to the total hotel bill. The rates couldvary for tourists from within Rajasthan (Rs. 10), outside of
Rajasthan but from within India (Rs. 25), and outside the country
(Rs. 100). On the basis of current tourist arrivals, this charge
would generate a fund of over Rs. 2 crore in the first year itself
Water sports at Badi Talaab: The facility could be set up by the
private sector, though the involvement of institutions such as the
Rajasthan State Sports Council, which is currently operating the
Adventure Sports Centre at Jaisamand Lake, could also be
explored. Water sports facilities the world over are usually set up /
managed by a club with representation from its stakeholders.
The club, which is funded by its stakeholders, is responsible for
managing the purchase of equipment, etc., maintenance of the
water sports facility, etc. It could also encourage / sponsor local
sportspeople in local or nation-wide water competitions, etc. This
would serve a double-edged purpose encouraging tourism as
well as promoting local sportspeople. There would of course need
to be a proper monitoring mechanism for the developers
7.3 Access to Tourist Sites
No projects identified under this category.
7.4 Support Urban Infrastructure at Tourist Locations
No projects identified under this category.
7.5 Primary Infrastructure
No projects identified under this category.
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8. Conclusion
A preliminary assessment of the benefits as a result of the integrated
tourism development scheme for Udaipur city was carried out. It has
been assumed (conservatively) that over the next five years, the
number of tourists (both domestic and foreign) visiting the city
increase by 10% per year, and the average stay increases by one
night for both domestic and foreign tourists. This should be possible,
given also the impact of RUIDP and the industrial water supply project
proposed for Udaipur (which is covered in another ISR). Based on a
multiplier analysis, estimates of the economic benefits of the scheme
are presented in the exhibit below.
Domestic Foreign Total Domestic Foreign Total Domestic Foreign Total
Number of
Tourists 471576 101303 572879 835426 179,464 1014890 363850 78161 442011
Progress Report,
Deptt of Tourism
Average
Expenditure
(Rs./day) 500 700 500 700
Based on discussions
at field level
Number of
days stay 1 2 2 3 1 1
Progress Report,
Deptt of Tourism
Direct Output
(Rs. Lakh) 2,358 1,418 3,776 8,354 3,769 12,123 5,996 2,351 8347
Indirect
Output (Rs.
Lakh) 2,735 1,522 4,257 8,964 4,044 13,008 6,229 2,522 8751
Income (Rs.Lakh) 707 468 1,175 2,757 1,244 4,001 2,050 776 2825
Employment
Generated 7,286 6,354 13,640 37,427 16,884 54,311 30,141 10,530 40672
Multipliers Domestic Foreign
Department of
Tourism, Planning
Commission
Indirect
Output
Multiplier 1.16 1.073
Income
Multiplier 0.3 0.33
Employment
Multiplier
(man years
per Rs.
Lakh) 3.09 4.48
Udaipur Source
2002 2008 Increment
As may be observed, the benefits in terms of increase in direct output,
indirect output, income and employment would be to the tune of Rs.
83 crore, Rs. 88 crore, Rs. 28 crore, and approximately 40,000 person
years respectively over the next five years.
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9. Summary of Costs
A summary of the project components mentioned earlier, alongwith
cost estimates and scope for private sector participation, is provided in
the table below.
Summary of Project ComponentsS.No
ComponentDescription
Cost (Rs.Lakh)
WhetherPrivate
SectorPossible
I nvt . byGovt.
I nvt . byPrivate
Sector
1 Development ofTourism
Products Restoration /
development ofimportantgardens
20 Yes formaintenance
20 0
2 Development ofTourism
Products Water SportsFacility at BadiTalaab
50 Yes 0 50
TOTAL 70 20 50
Most of the requirements for Udaipur are already covered under
RUIDP, and no major access constraints were expressed. Options for
lake restoration have been covered in detail in the ISR for industrial
water supply to Udaipur. The balance components, mainly
development of tourism products, have been included as part of this
ISR. Most of these components are likely to attract private sector
participation.
This integrated scheme could be put up for funding either from the
Government of India, or from bilateral / multilateral agencies such as
JBIC, the World Bank, etc. The scheme is important in order to give a
boost to tourist arrivals in Udaipur, which have been declining lately,
prolong average stay, and improve the overall quality of the tourists
experience.
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Annexure
Besides undertaking the water supply projects for domestic and
industrial users, it is important to look at restoration of lakes in Udaipur
which are critical to the tourism development of the region. In recenttimes due to low rainfall and over exploitation, the water level in most
of the lakes in Udaipur have gone below the sill level, which
technically should not have happened as these lakes are categorised
as wet lands and it is understood as per the guidelines of the honble
supreme court all wet lands should have at least water till sill level.
During our discussions with various stakeholders the following
suggestions came up for ensuring water availability in the lake city of
Udaipur. One of the options considered was the 12 MLD water that is
currently earmarked for HZL in the Mansiwakal I project be diverted to
the lakes, without treating. Since filling up of lakes would mean water
availability at Fateh Sagar Lake, HZL could meet its water
requirements from its existing pumping stations at Fateh Sagar lake.
To ensure that water shortage does not happen to HZL, government
would consider augmenting the source of water for HZL by creating a
pipeline from the proposed STP to Fateh Sagar Lake for supplying
recycled water to HZL as a back up.
One of the primary negatives of the above options is as to who would
bear the power cost of pumping water from Mansi Wakal I to the
lakes. Given the importance of lakes to the tourism development of
the region, the cost of pumping water to the lakes could be borne by
the tourist industry of the state wherein GoR could consider charging a
small surcharge on hotels / tour operators linked to there revenue for
the purpose of restoration of lakes.
The other option for restoration of lakes is to ensure that the
conveyance system for Mansiwkal I is the 11.36 tunnel, because if the
tunnel is used as conveyance system for the existing / proposed tanks
in wakal sub basin, there could be 200 to 400 mcft water annually in
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RajasthanInfrastructureAgenda 2025
addition to Mansiwakal I dam water, which in turn could be used for
providing water to the lakes.
Yet another option would be to undertake Mansi Wakal IIIon priority.Mansi Wakal III is designed to utilize the excess water in Sabarmati
basin. Under this project, a dam is proposed to constructed near Biroti
village in Jhadola tehsil at a place which is 2 km from where Mansi
and Wakal rivers meet. Water will be pumped from the dam and
conveyed to Udaipur city. However, detailed survey, investigation as
well as design have not yet been prepared by PHED.
Yet another option for lake restoration is to use the recycled water
from STP for filling up the lake, as once the entire STP is operational
there would be enough water for meeting the water needs of industry
as well as the lakes. The design capacity of the STP is 20 MLD amd
the industrial water requirements for Gudli and Suker is only 3 MLD,
thus leaving approximately 17 MLD at full capacity. One of the
principal objection to this option would be that since PHED is using the
lake water for providing drinking water supply how can treated water
with BOD
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Rajasthan Infrastructure Agenda 2025
Project Concept NoteOn
Integrated Tourism Development ofThe NCR (Rajasthan) Circuit
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The National Capital Region (NCR) comprises the region around
(extending to approximately 80 km from the city limits) and including
National Capital Territory (NCT) Delhi, and covers parts of the states
of Haryana, Rajasthan and Uttar Pradesh. The tourist circuit linkingDelhi and the Rajasthan portion in (and around) NCR, is under-
exploited in terms of tourist potential and has a lot of scope to be
promoted as a weekend-destination circuit with Delhi as the base.
Towards Bharatpur
This circuit could target both domestic and international tourists
visiting Delhi as well as, perhaps more importantly, residents of Delhi,
which form a large target population (the total population of Delhi has
been estimated at approximately 1.38 crore according to the 2001
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census). Parts of the circuit (such as Bharatpur) could also be
combined with Agra.
There are various tourist places of interest, which could form part ofthis circuit (as highlighted in the map on the last page). Some of the
key places / attractions of tourist interest in this circuit include the
following:
Neemrana: Located just off the NH-8 from Delhi (at a distance of
about 122 km from Delhi), the Neemrana Fort Palace is situated
on a majestic plateau concealed in a horseshoe formation of the
Aravalli ranges. Neemrana is Rajasthans closest palace to Delhi
(journey time of approximately 2.5 hours from Delhi by road), and
has been renovated and turned into a hotel. The beginnings of the
Fort Palace date back to 1464 AD, making this Indias oldest
heritage resort. It also has an ancient 18th century stepwell (baoli)
with a unique architectural style prevailing at that time. The baoli
plunges steeply to the extent of eleven levels, and 170 steps lead
to the water
Sariska: Sariska is about 236 km south-west of Delhi. It takes
about 4 hours by road to reach Sariska from Delhi. The route
followed is NH-8 from Delhi to Shahpura via Behror, and then
about 37 km on the Jaipur-Alwar road via Virat Nagar and Thana
Ghazi villages. Sariska was the hunting preserve of the Royal
family of Alwar and is today a very important destination from the
wildlife tourism point of view it is famous for the Sariska National
Park, where antelope, deer and many species of birds abound.
Harder to sight are leopard, jungle cat, jackal, wild cat and hyena
Alwar: Alwar is about 36 km from Sariska. An outpost of the
Mughal Empire, Alwar has a number of forts and palaces. The
medieval Alwar Fort and the City Palace are particularly arresting
the latter houses a small museum. Other attractions include the
Vijai Mandir Palace on the outskirts of Alwar, as also the Chhatri of
Musi Rani, the Purjan Vihar gardens, Tomb of Fateh Jang, and
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Project Concept Note: T-12 Integrated Tourism Development of the NCR (Rajasthan) Circuit Page 4
Jaisamand Lake. Alwar could be visited as an excursion, with
Sariska as the base
Siliserh: Siliserh, 13 km from Alwar, is a good picnic spot. Siliserh
Lake is picturesquely set amidst the Aravalli Hills and attractshundreds of birds. It has basic boating facilities, so one can see
the birds up close. Siliserh Palace, overlooking the lake, is a
magnificent palace and hunting lodge
Bharatpur: Bharatpur lies about 185 km south-west of Delhi
(journey time of about 4 hours by road and 3 hours by rail from
Delhi, and about 56 km from Agra). The 29 square km Keoladeo
Ghana Bird Sanctuary in Bharatpur was once the hunting ground
of the Maharaja of Bharatpur and later turned into a bird sanctuary
- it now ranks among the most visited in India. The Sanctuary is
full of exotic foreign winged birds that have migrated here from
across the globe including Siberian Cranes, which may be
sighted in wintertime. Boat rides can also be arranged if the
boating season is on. The Sanctuary is open all year round
Deeg: Deeg lies about 32 km from Bharatpur, and was the second
capital of the state of Bharatpur. Deeg has a huge fort and a
magnificent old palace, which lies inside the fort, apart from
beautiful gardens and a colourful bazaar. The massive walls of the
fort with 12 bastions offer a lot to explore. Some of the bastions
still have their cannons in place. Also, there is a Hanuman Temple
within the palace that the Maharaja used to pay his daily respects
Bairath: Earlier known as Virat Nagar, Bairath lies 66 km north of
Jaipur, along the Jaipur-Alwar route. Virat Nagar was the capital
of the legendary Matsayadesh. Frequent references to
Matsayadesh have been made in the Mahabharata. In the epic
period, the area around the districts of Jaipur, Alwar and Bharatpur
came to be known as Matsayadesh, with Virat Nagar as its capital.
The museum at Bairath, although not very large, has one of the
richest collections of artefacts. Excavated material, such as
pottery, old coins, seals, metallic pieces, weapons, and statues is
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Project Concept Note: T-12 Integrated Tourism Development of the NCR (Rajasthan) Circuit Page 5
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exhibited here.
Tourist arrival figures for some of the towns in this circuit for the last
five years are shown in the exhibit below.Tourist inflows into select towns in NCR circuit
1998 1999 2000 2001 2002
Alwar DomesticTourists
47,360 53,958 76,934 1,00,995 1,19,456
ForeignTourists
12,465 7,934 8,235 3,334 3,659
Total 61,823 63,891 87,169 1,06,330 1,25,117
Sariska DomesticTourists
10,706 11,949 15,559 11,817 11,277
ForeignTourists
8,325 9,551 10,854 12,351 3,633
Total 19,031 21,500 26,413 24,168 14,910
Bharatpur DomesticTourists 1,12,394 1,04,247 1,18,079 1,01,181 61,361
ForeignTourists
14,638 10,626 11,262 9,553 5,181
Total 1,27,032 1,14,873 1,29,341 1,10,734 66,542
Siliserh DomesticTourists
3,956 1,981 2,036 1,843 1,669
ForeignTourists
404 254 206 120 69
Total 4,360 2,235 2,242 1,963 1,738
Source: Annual Progress Report, Department of Tourism, GoR
As may be observed, tourist arrivals to destinations such as Sariska,
Bharatpur, etc. have been declining over the last five years. There
exists potential to increase tourist arrivals to these destinations by
combining them with Delhi in the form of the weekend-destination
NCR circuit suggested, for which a more detailed study would be
required to determine the components relating to areas (such as
access to the region and to tourist sites within the region, development
of tourism products, improvement of urban and primary infrastructure)
where improvements are required.
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Rajasthan Infrastructure Agenda 2025
Project Concept Note
OnConversion of Metre Gauge Line
BetweenMavli and Marwar Junctions
T- 13
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Project Concept Note: T-13 Conversion of Metre Gauge Line between Mavli and Marwar JunctionsPage 2
The tourist circuits Marwar (Desert) and Mewar - are projected to be
amongst the largest circuits in terms of tourist arrivals in Rajasthan in
five years time. Linking these two circuits by good road and rail
connections would therefore further boost traffic in both the circuits.
It may be mentioned here that the road link between Sanderao and
Amartiya (part of SH-16) has already been proposed to be widened
and strengthened as part of the project for Development of Tourism
Potential of Kumbhalgarh. This road link would also serve the purpose
of linking the Desert circuit with the Mewar circuit by road.
This is because Jodhpur is connected to Pali town via NH-65. Further,
Pali is connected through NH-14 with Sanderao (in Pali district).
However, the road linkage directly to Rajsamand (i.e. to NH-8) and
therefore to the Mewar region, i.e. the road from Sanderao to Amartiya
needs to be widened and strengthened, and this has already been
proposed to be taken up in the above-mentioned ISR (see exhibit
below).
In terms of rail connectivity, a metre gauge line currently connects
Udaipur to Jodhpur via Mavli and Marwar junctions. This line caters to
the needs of the Rajsamand, Amet, and Marwar areas, linking the hilly
track of south-eastern Rajasthan to the desert plains of west
Rajasthan (see exhibit overleaf).
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Project Concept Note: T-13 Conversion of Metre Gauge Line between Mavli and Marwar JunctionsPage 3
While the Marwar-Jodhpur section has been already converted into
broad gauge, and work is in progress on the Udaipur-Mavli section,
the 128 km long Mavli-Marwar section remains metre gauge. If this
link is also converted to broad gauge, then the Jodhpur region will bedirectly connected to Central India. This link will benefit tourism activity
in this region by linking the Marwar (Desert) and Mewar circuits.
A detailed study regarding this project would need to be taken up, and
the project needs to be implemented by the Railways for which the
state government needs to take up the initiative to pursue the same
with Railways.
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P- 1
Rajasthan Infrastructure Agenda 2025
Suggested Policy Initiatives for Tourism inRajasthan
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P-1: Policy Initiatives for Tourism Page 2
1. Introduction
As mentioned in KD-1, the envisaged rate of growth of contribution of
the trade and tourism sector in NSDP growth in Rajasthan is 10%.
The key assumptions presented as part of KD-1 for the tourism sector
are captured in the exhibit below.
Trade andTourism
(envisagedrate of growth
incontribution
to NSDP:10%)
Domestic Tourists
Foreign Tourists
Time and Money Spent
Contribution to tourismgrowth 5% pa
Contribution to tourismgrowth 3% pa
Contribution to tourismgrowth 2% pa
Envisaged GrowthRate
12%
7%
Average stayand spend tobe doubled
Focus Products /Regions
Forts / Palaces / Lakes Pilgrimage
Forts / Palaces / Lakes Desert
Trade &Entertainment
Rural / Heritage
Source: PwC Research and Key Deliverable 1
JaipurUdaipurJodhpur
AjmerPushkar
Nathdwara
JaipurUdaipur
Chittorgarh
JodhpurJaisalmerBikaner
Mt. AbuAjmerJaipur
Jhunjhunu
KotaJhalawar
Rajasthan has
competitive
advantages in tourism
The sector provides a
large proportion (direct
and indirect) of
employment
opportunities
Identification of the focus
districts would help in
focusing future efforts on
removing the
infrastructure bottlenecks
in these districts
Achieving the envisaged rates of growth for the sector would require
action on a number of fronts, including development of critical
infrastructure projects and implementation of key policy initiatives.
The critical infrastructure projects have been suggested as integrated
tourism development projects for various towns, for which initial
screening reports have been prepared. The integrated tourism
development projects focus on key areas such as improving access to
the town, developing tourism products, improving access to tourist
sites within or around the town, improving support urban infrastructure
at tourist locations, and identifying project opportunities in primary
tourism infrastructure.
The key policy initiatives that need to be taken in order to ensure
sustained growth of the tourism sector are presented in this chapter.
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P-1: Policy Initiatives for Tourism Page 3
These have been presented in a separate chapter because many of
these suggestions are common across the state.
2. Suggested Policy Initiatives
The main areas where state-wide policy initiatives are suggested have
been identified as follows:
1. Initiation of an annual marketing / trade event to promote
tourism in the state: Rajasthan as a tourism destination has a
small voice, market share, and level of awareness amongst
prospective tourists. The total experience that Rajasthan has to
offer is unique, but strong marketing and branding will be required
if it is to become a leading tourism destination in the future. Infact,
a key constraint that was expressed in most towns visited is that
there is currently lack of awareness of the town or circuit / region
as a tourist destination. Destinations such as Kumbhalgarh have
clearly suffered due to lack of proper marketing and awareness. It
is therefore suggested that an annual Rajasthan marketing / trade
mart at a specific location and date each year could be started on
the lines of similar trade events internationally. This would help
promote awareness of Rajasthan as a tourist destination (perhaps
taking up a certain region each time as its theme) and therefore
facilitate tourism growth in the state. This event should be
subsidized by the state and would be critical for marketing
Rajasthan as a leading tourist destination
2. Setting up of a Technical Secretariat for Tourism
Development in Rajasthan: One common feature of all
successful tourism development strategies across different
countries has been reliance on research (market intelligence) to
base strategic decisions. This clearly indicates a preference (and
need) for a market-oriented approach (i.e. give the customer what
he or she wants) rather than the more traditional production-
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P-1: Policy Initiatives for Tourism Page 4
oriented approach that is still followed in some countries (i.e. give
the customer what you think he or she wants). Infact, nearly 10%
of the annual expenditure of various Tourism Promotion Boards
(and / orCommissions) is set aside for market research. In thecurrent-set up in Rajasthan, there is little reliance on research to
base decision-making. Infact, there is a mismatch between
available research and the needs of the sector in the state,
because of which tourism research and information is not making
the contribution it should to the development of the sector in the
state. It is in this background that it is suggested that the state
should set up a Technical Secretariat to the Department of
Tourism. Such an approach, i.e. creation of a Technical
Secretariat outside of the government, is being taken by more and
more states.Though there is already a society in Rajasthan (the
Rajasthan Institute of Tourism and Travel Management -
RITTMAN) for tourism research / conducting specialized training
courses, etc., a Technical Secretariat could act as a nodal agency
for undertaking research activities relating to the tourism sector,
and could be responsible for the following:
Provide ongoing research inputs to the key decision makers
(market research would typically include demand estimation, e.g.
propensity of tourists from a particular country or region taken as a
group, to travel, segmentation (visitor arrivals by age, source,
mode of transport, income category, travel purpose, etc.), and
buyer behaviour (e.g. preferences of UK long haul backpackers
versus Korean group tours and Young Office Ladies from Japan).
This would involve developing research formats, co-ordinating
research activities, etc. All subsequent decisions relating to
product, packaging, promotion, pricing, etc., would then be driven
by these research outputs
Develop a tourism information system in the state to forecast
visitor arrivals (including numbers, length of stay, modes of arrival,
travel routes, expenditure, etc.)
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P-1: Policy Initiatives for Tourism Page 5
Provide advice to the government on a continuous basis on policy
development and implementation, management and
competitiveness
Assist in establishing sector standards and an effectiveaccreditation framework for tourism development in the state. Key
elements of this include the following:
Developing and implementing a single, integrated, effective
quality standards and accreditation framework for Rajasthan
tourism products and services
Gathering, analysing and disseminating information about the
fit between visitors expectations and their actual experience
Benchmarking international tourism standards and service
levels
Ensuring that operators have the necessary capability building
tools, training and assistance
Developing a business case for an industry-wide consumer
protection and complaints management framework
Facilitate development and structuring of viable tourism projects
on an ongoing basis
Carry out / co-ordinate marketing programmes and outreach
3. Maintenance of some key parks / historical sites within the
state by the private sector: At several locations, properties (such
as parks, historical sites, forts, etc.) are not being maintained
properly and even the responsibility for maintenance is not clearly
known. Proper maintenance of key properties is essential in order
to ensure that the tourist sites remain attractive to tourists. Some
key parks or sites of historical importance could possibly be
contracted out to the private sector for maintenance, for which the
financial parameters / guidelines and performance criteria would
need to be worked out upfront
4. Urban Local Body working with the Tourism Department for
maintenance of properties: An alternative where properties are
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P-1: Policy Initiatives for Tourism Page 6
not being maintained by the private sector could be that the Urban
Local Body is given the responsibility for maintenance, for which it
is monitored by the local Tourism Department. A possible model
could be the formation of a local-level committee chaired by theDistrict Collector for overseeing maintenance. It is suggested that
some part of the ULBs budget could be earmarked for
maintenance of the tourist places. Also, a maintenance fund could
be created out of a city development levy on guests staying at
hotels. This could be in the form of a surcharge added on to the
total hotel bill. The rates could vary for tourists from within
Rajasthan (Rs. 10), those from outside of Rajasthan but from
within India (Rs. 25), and those from outside the country (Rs. 100)
5. Role and location of Tourist Reception Centres (TRCs) /
Tourist Information Bureaus (TIBs): Currently, TRCs / TRBs are
mostly located at areas within the town that are not very visible to
the tourist entering the town. These are sometimes located at
places where a tourist would not normally even go. This has been
the case in a large number of towns visited. However, since a TRC
or TIB should be the first point of contact for a tourist entering the
town, there is a need to ensure that these are located at important
entry points / strategic locations. Also, the effectiveness of these
TRCS / TIBs was found to vary significantly across towns. At most
centres, these are operating out of a single room, are inadequately
stocked and have poor infrastructure in terms of vehicles,
computers, connectivity through internet, etc. Therefore, there is a
need to ensure that the TRCs / TIBs are uniformly effective in
terms of being well equipped with brochures, etc. and manned by
knowledgeable personnel. There might also be a need to rethink
whether TRCs could be renamed as TIBs, as the name TRCs
sometimes sounds a bit misleading to the tourist. It is also
understood that a pilot project for privatisation and computer
networking of TRCs / TIBs is being considered this could
possibly be replicated across the remaining TRCs / TIBs
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6. Accreditation of taxis: Most of the taxis in the state do not run by
meter. This often causes tourists to feel insecure and cheated. A
system by which tourist taxis are accredited to check exploitation
of tourists and promote uniformity in rates should be considered.This service could be launched on a state-wide basis, with the
operations being outsourced to a private agency. All registered
tourist taxi booking could be done through the same. Also, the
government could consider making it mandatory for new taxi
permits to be awarded only to accredited taxis
7. Government taking over some important heritage properties
for maintenance / preservation: At some locations, heritage
properties / monuments are not open to the public since these are
owned privately. This becomes a major limitation, because parts of
important tourist sites, such as historical monuments, palaces,
forts, etc., remain inaccessible to the tourist. In cases where it is
possible, the government might consider taking over some of
these properties on priority basis. It could also take up the
responsibility for restoration and development works, such as
construction of boundary walls for these properties, etc., and also
take over the maintenance function, at least initially
8. Preparation of tourism literature and other promotional
material: At most places there is inadequate literature on
important sites / monuments / forts, etc., which is a basic
requirement to promote awareness of a particular place. For the
publishing and distribution of brochures and other informational
material, the government could hire professional advertising
agencies and public relations firms, as well as involve the private
sector in planning and execution. It could also prepare short films
on the tourist sites and broadcast these in the visual media and at
other prominent places
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9. Strengthening the Tourist Assistance Force (TAF): It was
found that the efficacy of the TAF varies considerably across
locations. This is because the local TAF field officers are under the
control of the respective regional tourism department, whoseeffectiveness varies from location to location. There is a need to
make TAF uniformly efficient across locations by instituting proper
performance criteria and guidelines, which should be strictly
enforced. Making TAF more effective would help check incidents
of harassment of tourists, etc., which are quite common currently
10. Uniform for Guides: At a number of tourist places, it is impossible
to distinguish an accredited guide from those that are not. While
the solution lies in strict enforcement of the system of guides at
tourism locations, the same has been found to be ineffective. An
option therefore could be to introduce a dress code for guides,
which would help any tourist to easily make out the authenticity of
the guide, thus helping him or her to feel more secure and helping
reduce incidents of harassment, etc.
11. Setting up of Money Changers: Currently, money-changing
facilities in the state are mainly available through select bank
branches or through foreign exchange operators (i.e. authorised
dealers ADs, restricted money changers RMCs, and full
fledged money changers FFMCs). At some places, inadequacy
of such facilities was expressed, and with the growth of tourism
traffic in the future, there will be greater need for such facilities. To
ensure the setting up of money changers at important tourist
destinations, the government could consider making it mandatory
for the building plans of all new commercial establishments
(commercial complexes / hotels, etc.) beyond a particular size in
the major tourist centres of the state to include exclusive space for
money changers in their building plans. This would also encourage
the implementation of the new RBI policy on money changers,
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which allows agents / franchisees of ADs or FFMCs to offer money
changing facilities
12. Space for Local Taxi Operators: To ensure that adequate spaceexists in major tourist towns for housing local taxis, the
government could consider making it mandatory for building plans
of commercial establishments and hotels beyond a particular size /
category to include exclusive space for some, say 10 taxis at no
charges
13. Introduce an annual International Restoration Award: The
government could consider initiating an annual International
Restoration Award, wherein entries could be invited from national /
international students or organisations for submitting concept
plans for development of select historical sites. The top two or
three chosen plans could be felicitated, thus ensuring the visibility
of Rajasthan as well as providing an incentive to interested parties.
Another suggestion is for the government to initiate training
packages for conservation work involving national and
international craftsmen, artisans, professionals, etc.
14. Air services: There is a need for connecting important tourist
destinations by air the most important cities in this regard would
include Mt. Abu, Bikaner, Jaisalmer, and Ajmer, initially. Airports at
these locations need to be set up in a phased manner, as
availability of air services to these cities would result in significant
saving in travel time. It is suggested that some inter-city
connection be given so that tourists can commute to their main
destinations. This would require a fleet of small aircraft connecting
these centres. Thus, private operators who could start air taxi
operations would need to be encouraged
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Key Deliverable 4 - Tourism i
It may be noted, that the following projects i.e. T-12 to T-13,are additional projects that were identified during the finalround table at Jaipur during discussions with concernedGovt. departments / officials. Brief descriptions of theseprojects including economic rationale are presented in thesubsequent pages.