Raj Nandan
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Transcript of Raj Nandan
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Grasim Industries- Aditya Birla GroupName of Student: Rajnandan Kumar
Roll No: 28
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Industry Background & Company Profile
TYPE Private
INDUSTRY Conglomerate
FOUNDED 1857
FOUNDER Ghanshyam Das Birla
HEADQUATER Mumbai, Maharashtra
KEY PEOPLE Kumar MangalaBirla(Chairman)
REVENUE US $ 40 BILLION (2013)
EMPLOYEE 138,000(2013)
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Project Title and Project Objectives
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Title of the Project
A comparative analysis: Consumer awareness on
different brands of Wet Wipes
Project Objectives: To find out consumers perception towards Kara Wet
Wipes and its competitors.
To find how much is the consumer aware about the
product in terms of price and uses. Recommendation to improve the sales of Kara wet
wipes
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Work Assigned/Academic Linkage of the work
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Work done:
Modern trade management, General Trade management,Market research
Location: South Delhi
Individual
Data collection:Primary data: Responses through structured questionnaire and
personal interviews of both consumers & retailers
Secondary data: Through Internet
Statistical Tool Used
One way-Anova
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Gender wise brand choice5
Brand
Apollo Johnson & Johnson Kara Total
CountRow N
% Count Row N % CountRow N
% CountRow N
%
Gender
Male 18 34.0 24 45.3 11 20.8 53 100.0
Female 13 27.7 24 51.1 10 21.3 47 100.0
Total 31 31.0 48 48.0 21 21.0 100 100.0
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Hypothesis6
H0=There is exist no significant difference in
the mean of Kara, Johnson & Johnson and
Apollo.
H0:Apollo=Johnson& Johnson=Kara (Null Hypothesis)
H1=There is exist significant difference in the
mean of Kara, Johnson & Johnson and Apollo.
H1:Apollo
Johnson& Johnson
Kara
( Alternative
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Brand wise characteristics7
Brand
Apollo
Johnson &
Johnson Kara TotalANOVA
Mean
Standard
Deviation Mean
Standard
Deviation Mean
Standard
Deviation Mean
Standard
Deviation F p-value
Odour 2.8 .402 3.9 .810 2.5 .512 3.3 .902 47.090 .000
Wetness 2.7 .475 4.4 .494 2.6 .507 3.5 1.010 160.78
9
.000
Stickiness
1.8 .669 4.3 .808 1.7 .463 3.0 1.474 167.06 .000
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Post Hoc Test8
Multiple Comparisons
Dependent Variable: Odour
Scheffe
(I) 2 Which Brand (J) 2 Which Brand Mean Difference
(I-J)
Std. Error Sig. 95% Confidence Interval
Lower Bound Upper Bound
ApolloJohnson & Johnson -1.131
* .150 .000 -1.50 -.76
Kara .283 .183 .310 -.17 .74
Johnson & JohnsonApollo 1.131
* .150 .000 .76 1.50
Kara 1.414* .170 .000 .99 1.84
KaraApollo -.283 .183 .310 -.74 .17
Johnson & Johnson -1.414* .170 .000 -1.84 -.99
*. The mean difference is significant at the 0.05 level.
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Project Objectives and Observations/Findings
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Johnson & Johnson wet wipes are preferred more thanKara and Apollo wet wipes by customers
One of the major problems is that, the customer doesntknow that the Kara and Puretta is the product ofrenowned Aditya Birla Group.
Customer found Kara wipes costly
During the survey it ascertains that the market is already
captured by big brand like Johnson & Johnson, which isour competitor in relation to Puretta. Baby wipes andChinese wipes
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Recommendations to Company
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The distribution channel should be more effective.
The company should promote the scheme of windowdisplay offerretailers more often ask for it.
Banners , hoardings , and posture will be really provedhelpful to increase the sale because some time retailerseven dontknow the concept of wipes.
Company should have more emphasis on advertisement
campaign. A significant suggestion from my point of view is that the
company should change the name of Puretta andintroduce this product by the name of Kara BabyWipes
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Learning from Project12
I brush my sales and marketing skills
Be punctual
Keep your ego aside
Commitment should be there
Learning negotiation skills
Customer dealings
Patience
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