Rahul Kr Ambastha

8/4/2019 Rahul Kr Ambastha

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Presentated by:Rahul Kr AmbasthaPGDM Sem IIIBatch 2010 - 2012



�Beauty control offers a powerful way toreverse and prevent the seven signs of aging. Scientifically advanced skin care

products are formulated to reveal healthier,smoother, and younger ² looking skin.

�These skin care formulas are made even

more powerful when they·re personalized tomeet your individual skin care concerns ² now and in the future.



�Low availability

�

Very expensive.

�Low awareness.

� Intimidating experience.



Relaxation General well being Beauty

Relax your body

Swedish massage

Back massage

Boost immunity

Abhyangam Massage

Reverse Signs of Ageing

Indian Spice Body Polish

Herbal Body Wrap

Age Defying Facial

Recharge your mind

Aromatherapy Massage

(Balancing)

Head, Neck & Shoulder Massage

Shirodhara

Detoxify Your Body

Abhyangam Massage

Swedish Massage

Spirulina Body Polish

Natural Protein Body Wrap

Make Your Skin Glow


(Relaxing)

Jasmine Body Polish

Bastar Mitti Wrap

Lightening Facial

Healing Facial

Hydrating Facial

Rejuvenating Facial

Boost Energy


(Energising)

Thai Massage

Foot Reflexology

Calm Your Restless Mind


(Relaxing)

Shirodhara



� A good spa massages help to calm downthe nervous system and promote a senseof well being and relaxation.

�Massage helps to reduce anxiety andtension.

�Massage delivers nutrients to the cell.� It helps the emotional, mental and

physical well being.�People believe that a good soak in hot

springs heal aches, pains and diseases.



�Launched in October 2007.� India·s first chain of surprisingly affordable

health spas.�

Aims to be the largest spa chain in the world.�Currently operates in Aundh, Koegaon park,

Magarpatta city & Central park Hotel inPune.

�Serves more than 2000 guests every month.�Has a team of 70 people.�Has a training academy in pune.



� Vision: To enable everyone to get more outof life.

�Mission: To bring vitality to everyone's lifethrough wellness services that are easilyaccessible.

�Target: To set up a chain of 300 affordableday spas across top 50 cities of India by2014



�Health spa.�Wellness spa.�Medical spa.�Rehab spas.�Stay spa.�Destination spa.�Mineral spa.� Airport spa.�Sports spa.�Etc «««««««««



�Effortful selling.

�

Quality therapy.

�Regular guest.

�Marketing strategies.

�Co-operative staff.



�Manpower.

�

Maintenance.

�Missed appointments.



� Spa therapies for relaxation, general well-being and beauty

� Includes massages, body polishes, body wraps and facials

� For men and women (same-gender therapies) above 16years of age

Spa

Therapies

� Spa therapies are taught for a fee to individuals and couples who wish to learn them as hobbies

SpaWorkshops

� Short, dry spa therapies are provided at parties, conferences,events etc. by providing therapists on a per day charge basis

Spa

Parties

� Brands interested in communicating to our guests areprovided advertising space within the spa for a fee.

Spa

Branding



� Availability- 300 spas at multiple locations across the top 50cities of India.

� Affordable Prices: Pre-paid membership plans that offer 60min full body massage therapies for as low as Rs. 449/- inPune.

� Accessible Locations: Prime residential neighborhoods ineach city.

� Simplified Menu: Choice of spa therapies from India and allover the world, explained using an easy-to-use menu that isbenefit-based and free of jargon.

� Professional Therapists: Trained, audited and re-trained

periodically.� High Standards of Hygiene & Privacy: Only same-gender

therapists to perform therapies and use of disposableunder-clothes for all therapies.



�Service quality is the level of service that isdelivered by the operation.

�Service quality is concerned with the ability

of a company to meet or exceed customerexpectations.�Customer judge service quality relative to

what they want. They view a company·sservice by comparing their perceptions of

service experiences with their expectationsof what the service performance should be.

� A service quality gap result when serviceperceptions fall short of expectations.



� Franchising: Due to rapid urbanization andchanges in lifestyle, stress levels in modernsociety are increasing day by day. As a result a

growing number of consumers are availing spaservices to keep themselves stress free. Thispresents an exiting opportunity in the world of spas which is growing by 35_40% every year.TFFS presents entrepreneurial opportunities for

professionals who would like to be part of thisgrowth story and run their own show. They usesfranchising as their marketing strategies.



�Providing at low cost: Another

marketing strategy that TFFS spas follows

is providing services at low cost so thatmore and more of customer get attracted

towards the spa centre. They starting

services start from amounting Rs 1,500. It

target the upper middle class people of the society.



� A professional approach towards theinvestment.

�

Ability to invest 40 lakhs into the business.�Not seeking active involvement in the

business (The Four Fountains Spa offers apassive investment opportunity)

� Area requirement: 1000 sq ft carpet area,need not own location.



�Cleanliness: TFFS focuses on

cleanliness for providing services to its

customer. Due to clean surrounding morecustomer are attracted towards the spa.

�Operation expenses: All the expenses

are being borne by the company and

hence there is no further infusion of capital required, even if the spa is not

meeting targets.



�Low cost: TFFS charges very low cost

amounting from Rs 1000-1,500 instead of

Rs 3,000.

�Fulcrum ventures: Did a joint venture with

Chennai based venture fund who gave

them about 1 million dollar to launchtheir four fountain outlets.



�Service delivery should be zero defection.

�Focus on customer satisfaction leading to

customer retention.

�Proper advertisement should also be done

throughout the country so that their demand

increases throughout the country.

�

Focus on renew membership.�Employee satisfaction.

�Working on ambience improvement.

Rahul Kr Ambastha

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