Raheel Zafar

EMPLOYMENT HISTORY

Date of birth: October 1, 1989 A-6, Erum Garden, Block 13–D

Hasan Square, Karachi. Mobile: +92345-3331919

Email:raheelpasha89@gmail.com

Kapray (Project of Alrahim Textile) October 2015 Assistant Manager Retail Marketing Job Responsibilities:

Store branding

Mall branding

Conducting shoot for branding

Plan Marketing Campaigns to improve sales

Make marketing strategy to improve sales

Comparative analysis of the products

Price and style analysis twice a month

Suggesting product price

Visual Merchandising

Packaging and labeling of the product

Conduct and lead events perform in store

Coordinating with vendors for fixtures, signage, branding etc.

Achievements:

Successfully open 20,000 sq ft. store

Get the branding done of 6 stores in short span of time.

AK-Marketing (Alkaram Textile) ‐ Karachi September 2015

Category Manager

After working for 1.5 years as a Retail Coordinator I promoted to Category Manager as I have improved the product line in terms of quality, availability, price and design with the help of design team.

Job responsibilities:

Ensure the price, quality and display of products are competent in comparison with competition

Ensure the availability of new products at all stores to maintain uniformity

Product planning for new stores

Product planning for exhibitions

Providing product knowledge to the staff for better understanding

Identify issues in products which cause drop in sales or in brand image

Price and style analysis of the competitors on monthly basis

Ensure the uniformity in visual merchandising of all stores

Generate feedback for designers on the basis of analysis of the styles

Keep designers update with the trend and with the need of the market

Regular analysis of sell thru at different intervals to ensure the product is moved on time to

keep aging in control

AK-Marketing (Alkaram Textile) ‐ Karachi April 2014

Retail Coordinator

In the beginning I have introduced a concept of analyzing styles made by designers in order to appreciate

their work or to utilize the experimental styles liked by people in a different manner and also to take action

or discontinue the product if don’t like by customers, by keeping designers update I have made them

changed the designing philosophy in order to capture the market and to achieve good numbers, Changed

layout of few stores and successfully increased sale of particular store by creating a different buying for

customers. Also introduced a manual through which we can make our retail team update with the product

features which helps them in selling product. After 6 months I have given a task of increasing sales and

footfall of customer in particular 3 stores and I have successfully increased the footfall and sales of the

stores. Involve in strategy planning, operations, execution of brand augmentation, product pricing, product

discounting in sales period, marketing activities, exhibitions, new store opening, product shoot, trainings

and sales planning.

Job responsibilities:

Sale’s projection

Create performance report on monthly basis

Generate feedback for designers on the basis of analysis of the styles

Keep designers update with the trend and with the need of the market

Providing product knowledge to the staff for better understanding

Create basic product knowledge manual for stores

Product consolidation on the basis of their sales

Formulating discount mechanism for factory outlets

Identifying issues in products which cause drop in sales or in brand image

Price and style analysis of the competitors on monthly basis

Plan marketing campaigns to increase sales and footfall

Coordinating with Malls management for branding and promotions

Visual merchandising

Conduct product shoot for social media

Supervising 3 stores in south region

Effectively recruit, lead, manage and train staff to maintain company standards Ensure the effective management of all retail staff ensure all the stores are efficiently and effectively managed, visiting them regularly and

monitoring their compliance with policy, procedure and standards

Working on strategies to improve brand image with the marketing team

EGO (Clothing Brand) - Karachi March 2012 to Jan 2014

Assistant Sales and Marketing Manager

In my 2 years at EGO, I initially worked on shuffling of products according to the demand and trends at

Ego stores nationwide. Later, I started working on trend analysis, style feedback, sales feedback, sales

projection, distribution of products in more than 20 stores. I initiated giving training to the sales staff to

improve sales of each store all over Pakistan. I introduced the concept of mystery shopping and its

advantages. I worked on policies to improve our sales and to add value to customers’ shopping

experience. Under my capacity, I was involved in strategy planning and execution of brand augmentation

activities.

Job responsibilities

Forecasting sale’s trend

Projecting sale’s targets

Formulating distribution sheets of new and old stock

Formulating discount mechanism

Collaborating with the design team to keep them informed of the latest trends

Training sale’s staff to ensure consistent shopping experience

Visual merchandising

Brand activation

Educational Detail

Qualification Majors Year Institution

MBA Marketing 2014 IQRA University – Karachi

BBA Marketing 2011 IQRA University – Karachi

HSC Pre-engineering 2007 Jinnah Govt.College - Karachi

SSC Science 2005 Shadman Academy

UNIVERSITY PROJECTS

CASE STUDIES

1. Hypothetically launched a product named as “THUNDER” (Energy Drink) to understand what problems

would company face when introducing any new product in the market and how they will tackle with these

problems with the help of using marketing models such as PEST analysis to analyze the external

environment, SWOT analysis in order to analyze the strength, weakness, opportunities and threat exist in

the market in terms of their competitors, I have also used porter’s five forces model to understand supplier

power, buyer power threat of new entry, threat of substitution and competition rivalry.

2. Done case study on local food business to get to know their success story and what problems they

have faced when getting into the market. What is their competitive edge which made them sustained their

business.

3. Done research on “consumer behavior” that what preference they give to the foreign fast food brand

over local fast food brand and what are the reasons. The goal behind the selection of this topic was to

help our local fast food brand to enhance their business and to get to know why customer prefer foreign

fast food brand more than local fast food brands.

EVENT MANAGEMENT

1. Organized a counseling session for the students who were uncertain about their future field of

work.

We invited guest speakers from well recognized companies to give a lecture to the students and

elaborate each one of their field of work. It was essential for the students to have a better understanding

of their respective fields in order to make a decisive choice even selecting their electives.

2. Organized a job fair.

We invited 20 prestigious companies to interview the class of 2009; we have developed the data base of

whole batch of 2009. Our idea was to create a professional yet friendly platform where students get chance

to introduce themselves to invited companies. Through this event we have created the relationship

between the IQRA University and companies which benefited the students to date.

3. Organized a seminar on drug addiction.

In this seminar guest speakers were invited to talk about the drug addiction and after affects to aware

students who are getting into these types of activities.

FINAL DISSERTATION (MBA)

Done research on “Determinants of Brand loyalty” through which we will get to know about the

factors which helps brand to make their customer loyal to the Brand.

PROFESSIONAL SKILL SET •Self-motivated

•Proficiency in MS Office (Word, PowerPoint, Excel)

•Team player

•Good communicator

•Interpersonal

•Leadership