QLIK – 创新的商业智能平台

2

This Presentation contains forward-looking statements, including, but not limited to, statements regarding the value and effectiveness of Qlik's

products, the introduction of product enhancements or additional products, Qlik’s partner and customer relationships, and Qlik's growth,

expansion and market leadership, that involve risks, uncertainties, assumptions and other factors which, if they do not materialize or prove

correct, could cause Qlik's results to differ materially from those expressed or implied by such forward-looking statements. All statements, other

than statements of historical fact, are statements that could be deemed forward-looking statements, including statements containing the words

"predicts," "plan," "expects," "anticipates," "believes," "goal," "target," "estimate," "potential," "may", "will," "might," "could," and similar words. Qlik

intends all such forward-looking statements to be covered by the safe harbor provisions for forward-looking statements contained in Section 21E

of the Exchange Act and the Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those projected in such

statements due to various factors, including but not limited to: risks and uncertainties inherent in our business; our ability to attract new customers

and retain existing customers; our ability to effectively sell, service and support our products; our ability to manage our international operations;

our ability to compete effectively; our ability to develop and introduce new products and add-ons or enhancements to existing products; our ability

to continue to promote and maintain our brand in a cost-effective manner; our ability to manage growth; our ability to attract and retain key

personnel; the scope and validity of intellectual property rights applicable to our products; adverse economic conditions in general and adverse

economic conditions specifically affecting the markets in which we operate; and other risks and uncertainties more fully described in Qlik's publicly

available filings with the Securities and Exchange Commission. Past performance is not necessarily indicative of future results. The forward-

looking statements included in this presentation represent Qlik's views as of the date of this presentation. Qlik anticipates that subsequent events

and developments will cause its views to change. Qlik undertakes no intention or obligation to update or revise any forward-looking statements,

whether as a result of new information, future events or otherwise. These forward-looking statements should not be relied upon as representing

Qlik's views as of any date subsequent to the date of this presentation.

This Presentation should be read in conjunction with Qlik's periodic reports filed with the SEC (SEC Information), including the disclosures therein

of certain factors which may affect Qlik’s future performance. Individual statements appearing in this Presentation are intended to be read in

conjunction with and in the context of the complete SEC Information documents in which they appear, rather than as stand-alone statements.

This presentation is intended to outline our general product direction and should not be relied on in making a purchase decision, as the

development, release, and timing of any features or functionality described for our products remains at our sole discretion.

© 2015 QlikTech International AB. All rights reserved. Qlik®, QlikView®, Qlik® Sense, QlikTech®, and the QlikTech logos are trademarks of

QlikTech International AB which have been registered in multiple countries. Other marks and logos mentioned herein are trademarks or registered

trademarks of their respective owners.

Legal Disclaimer /免责申明

© Qlik Confidential

QLIK 全球领先的商业智能解决方案提供商

2013 Frost & Sullivan

Customer Value

Enhancement Award

QlikView Business Discovery

一个简单的信念

如果人们更多地使用数据分析, 企业和机构

将从中得到更多的价值

商业智能将会因为汲取了组织内部

群体的人类智慧而得到优化和提升

因为

新型的BI解决方案 - Qlik

QLIK注重的是什么?

任何来源的数据都能够集成在一起分析，确保信息的完备性

通过可重复利用的数据资产最大化您对数据的投资回报

创建一个安全和可控的可信赖数据环境

完善的商业逻辑规则库

支持用户通过直观的交互式操作体验进行数据探索

通过平台策略把企业的数据分析成熟度推向数据探索时代

7 #qonnections

QLIK - 企业数据应用平台

通过与Web门户、客制化

应用的集成充分发挥Qlik的价值

满足各种业务使用场景，

全方位支持各类用户的分析需求

良好的可扩展性，方便导入新的

可视化效果与各种外部功能

与第三方的产品与系统集成，如

权限系统，数据应用系统等

8 #qonnections

QLIK助力分析成熟度的提升

报表式 引导式 自助式 Web Mash-ups 客制化

静态报表或Office

输出文件

预警 & 电子邮件

通常由IT创建或手工生成

IT或分析员驱动

高度结构化的完整定义的用例

简单易用

支持业务人员与IT共同协作创建

通过集成的交互式Web环境集成分析与其他Web

服务

将分析嵌入

任何的应用

客制化平台以满足特定的需求

9 #qonnections

QLIK填补传统BI与电子表格的不足

传统BI Excel和桌面可视化 创新的内存计算BI

• IT部门驱动

• 少数专家掌握

• 性能瓶颈

• 实施周期漫长

• 方便易用

• 桌面级工具

• 数据处理性能

• 功能限制

• 业务驱动

• 高性能内存计算

• 自助式关联分析

• 平台集中数据管控

• 更快实现价值

传统的BI项目开发流程

1. IT提前准备相应的数据源

2. 数据经过ETL (抽取, 转换, 加载) 流程处理

3. 数据加载进入数据仓库和数据立方体

4. 使用BI工具创建查询生成报表

5. 需求变更时, 重复整个流程

整个流程非常耗时不灵活!!

1. 关联引擎支持迅速集成多个数据源

2. 需要分析的业务数据加载到内存

3. 支持实时的关联式搜索和计算

基于QLIK内存关联技术的项目开发流程

12 #qonnections

传统BI和可视化工具 Qlik

• 基于单个查询的有限的数据视图

• 固定的钻取分析路径

• IT负责实现需求，变更时间漫长

• 有限的假设分析What-if和即时分析功能

• 用户从任意角度和维度自由地探索数据

• 即时提问，即时得到解答

• 支持业务用户自主创建内容

• 容易发掘数据之间的关联与隐藏的信息

QLIK的专利数据关联技术

传统BI： 用户需求 > 越多报表 > 工作积压和成本上升

QLIK: 用户需求 > 同一个或几个应用 > 高效便捷

15

引导式分析 vs 自助式分析

IT 或者

技术分析员

业务用户

管理人员

业务专家

IT 或者

技术分析员

业务用户

业务用户

从自助到实施部署 - 分析运营化

自助式App

个性化的内容与输出

重构分析

Sense Mashup Sense App QlikView App 报表 客制化应用

17

业务协同共享，IT管控

人事部 销售与市场部 IT

集中管控的数据层

基于QLIK打造企业数据分析探索平台

19

服务器

(QVS)

IT 专业人士

• 内存计算

• 客户端 / 服务器通信

业务分析员/ 开发人员 业务用户

数据源

管理控制台

(QVS组成部分) 桌面客户端

Web和移动

客户端

Access Point

(QVS组成部分)

发布器 • 数据更新

• 数据分发

• 门户

QLIK商业探索平台

20

源数据 QV发布 QV数据整理 QV应用App QV 服务器 用 户

Teradata

SQL Server

DB2, Oracle

Sybase

Excell,

Access,

other

QVD Generators

[100+]

Base QVDs

[1000+]

QVD Aggregators

Aggregated QVDs

Main App [1000’s rows per sales

rep, 8000+ reps]

Hundreds of internal

dashboards [5000 + internal users]

40 QV Developers /

Designers

PROD = Publisher

• A.D. integrated

• Apps looped &

reduced

(housed on QVS

boxes)

存储

A.D.

PROD QVS (15)

8–CPU Cores

32 GB Ram

(No Clustering)

Devtest QVS (4)

8–CPU Cores

32 GB Ram

(No Clustering)

5,000+ Internal

Users

Plug-in

8,000+ Field Users

Download

Testers

Plug-in

QLIK开发与部署基本流程

开发/测试环境

生产环境

非常感谢