Qiaowei Li Portfolio 2016
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李રሽ | Qiaowei Li ᓌ及作品集 | Resume & Portfolio
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Transcript of Qiaowei Li Portfolio 2016
李 | Qiaowei Li
及作品集 | Resume & Portfolio
| Resume
2015.1-2016.2
2013.7-2015.1
2011.12-2013.7
2007.4-2009.4/
2009.9-2011.6
2004.9-2007.3
2000.9-2004.7
Working 2015.1-2016.2 Brand DirectorG-Wearables
2013.7-2015.1 Project Director
demohour.com2011.12-2013.7 Design Research Manager
FromD Innovation Consultancy
2007.4-2009.4 Industrial Designer
ASUS Tek / PEGATRON
Education 2009.9-2011.6 MA Innovation Management
London Central Saint Martins College of Art and Design
2004.9-2007.3 MA Art Design
Shanghai Tongji University, CAUP, Art Design Dept.
2000.9-2004.7 Industrial Design
Beijing Beijing Institute of Technology
Other Experience
2010.10-2011.2 Online Community Operation Intern London www.Avenue7.com
2010.6-2010.9 LiveSites Marketing Strategy Intern
London LOCOG2006 - 2010 Freelance Journalist & Writer
“Art & Design” Magazine
Language Mandarin | English
Self-assessment
Years of study and work experience trained me to be a flexible and reliable person, full of team spirit but also independent. I value efficiency and high quality result equally important at work. With design thinking and business vision, I’m passionate on being a bridge between design/technology and people. My speciality is to understand the market and target audiences, and then communicate the brilliant ideas to the audiences with an innovative branding strategy by using online and offline resources.
| Resume
2010.10-2011.2www.Avenue7.com
2010.6-2010.9 LiveSites
2006 - 2010
|
作品 | My Work
北京国承万通信息科技有限公司 G-Wearables
www.g-wearables.com
• VIgoccia gogo StepVR
•
PR • ID • gogo-s indiegogo • gogo StepVR
• VI guideline design, key vision & video ads. planning and executing, official website and e-commerce pages design for the brand of G-Wearables 3 different product lines
• Generating branding strategy, planning and executing new product launching events and exhibitions, preparing PR material and arranging interviews
• Directing industrial design and packaging design • Managing the crowdfunding campaign for gogo-s wireless sports earbuds on
indiegogo and achieved the funding goal • Carrying on user experience research for gogo music player and the study on
the experience process of StepVR
作品 | My Work
G-Wearables VI系统 及官网设
G-Wearables VI & web design
作品 | My Work
gogo运动随身听 • 广告 及文案 • 主视 • 平面及视 广告 • 市 策划
gogo music player • Slogan & copy-writing • Key Visual • Print & Video Ad. • Launching strategy
gogo | Key visuals of gogo music player
gogo | Video Ads of gogo music player
作品 | My Work
gogo-s无 运动耳机 • 众 策略及运 • 平面广告拍 • 企宣视 拍
gogo-s wireless sports earbuds • Crowdfunding Campaign Strategy • Print Ads • Corporate Identity Video
https://www.indiegogo.com/projects/gogo-s-wireless-waterproof-sports-earbuds#/ | Corporate Identity Video
作品 | My Work gogo vive | Key visuals of gogo vive
gogo vive Product definition & slogan of gogo vive
gogo vive Packaging design of gogo vive
gogo vive无 心率耳机 • 广告 及文案 • 主视 • 平面广告拍 • 品配色及包装设
gogo vive HR earbuds • Slogan & copy-writing • Key Visual • Print Ads. • CMF & packaging design
作品 | My Work
StepVR发布会
StepVR Press Event
作品 | My Work
StepVR 下体 流程设
StepVR Experience Design for
experience center of StepVR
作品 | My Work
其他展会及活动
Other events
CES Asia 2015
CEATEC JAPAN 2015 CES 2016
作品 | My Work
北京点名 间科技有限公司 www.demohour.com
•
•
• CRM •
• Developing new and innovative prototypes from startups in China and oversea, leading research and evaluating them and filtering the Super projects with bigger market potential
• Making branding and launching strategy for the Super projects and managing the crowdfunding campaigns and market launching events
• Supporting for crowdfunding campaigns on demohour.com and maintaining the CRM database
• Building up and managing the project management team
作品 | My Work
目 发 目
超 目品牌
Project discovering Project evaluating
Brand & market strategy for ‘Super Projects’
| Examples of the ‘Super Projects’
作品 | My Work
目流程管理 10x10智能 品 大会
告发布
Project Management Trends report release on 10x10 Conferences
作品 | My Work
北京东成新 设 咨询有限公司 FromD Innovation
• • • • iHealth • iHealth iBodyMusicRhythm Kickstarter • • • 2013
Major projects I did at FromD Innovation: • User experience research & design strategy on rice cooker for Midea • User experience research & design strategy on home baking machine for Midea • User experience research & design strategy on electric fan for Midea • Branding strategy for iHeath • Kickstarter crowdfunding campaign for iBodyMusicRhythm by iHeath • Brand research & design strategy for Alpha Inverter • Monthly innovation trend report for Lenovo • Yearly innovation trend reports of FromD Innovation 2013
作品 | My Work
案例 1 美的电 煲
用户研究及设 策略
Case 1 User research & design strategy
for Midea rice cooker
作品 | My Work
案例 2 iHealth
品牌策略及 品分析
Case 2 iHealth
Branding strategy & competitor analysis
- 18600964112 - [email protected] - qiaowei4890
Contact information Mobile - 18600964112 E-mail - [email protected] Wechat - qiaowei4890 or search for my mobile number directly
Thank you for your time. I look forward to hear from you.
