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Putting People First at Steelcase
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Transcript of Putting People First at Steelcase
CLO Symposium April13,2010
Steelcaseinc.
What’sinaname?
ResearchandDevelopment
AdvancedConceptsandResearch&Development
WorkSpaceFutures
ResearchandBusinessDevelopment
weareabout
of
through
GainingagreaterunderstandingWork,workers&workspacesHumanCenteredDesign
WorkSpaceFutures
“Ba”
Theconceptofexplicitandtacitknowledge
OurCoreBelief
Ask
Torevealtheexplicit
WaysofKnowing
Observe
Torevealthetacit
Engage
Torevealthelatent
a process for human-centered design
• secondary research
• conversant with language
• trend analysis
• photography, ethnography
• contextual interviews
• participatory design
• patterns recognized
• Insights developed
• design principles articulated
• create thought starters
• develop new solutions
observe synthesize realize prototype measure understand
Understand
conductsecondaryresearch
reviewmarketresearch
uncovertrends&relationships
Observe
conductprimaryresearch
runfieldobservations
conductcontextualInterviews
participatorydesign
WorkaroundsObstaclesConflictsWearpatterns
ThingstolookforThingstolookfor
WorkaroundsObstaclesConflictsWearpatterns
Shadowing
Timelapsevideo
ParticipatoryDesign
Synthesize
shareresearchfindings
discoverinsights
createdesignprinciples
ELITO
Clustering
Realize
visualizeproduct&applicationconcepts
packagefindings
circulateideas
Designcharettes
Conceptualsketches
Prototype
buildfull‐scalemodels
runsimulations
collectdata
Foamcoreprototypes
Measure
conductexperiments
providefeedback
iterateandtest
It’saboutthepowerofphotosandstoriestocreatenewmarkets,newproductsandnewexperiences.
HumanCenteredDesign
Thesearchforthe“goldendocument”
“Outofsight,outofmind”
The“hallwayofmisery”
Examplesfromcurrentresearch:
Classrooms
What's the difference between these classrooms?
Not much. And that's the problem.
c.1900 2010c.1957
•understandinghowpeoplelearn
thebrain/anfa learning,memory,physical& physicalspace
•learningtheory switchingbetweenmodes
•assessmentandsimulation
learningbydoing
LearningandtheBrain
•communitiesofpractice
SocialLearningTheory
mentoringandapprenticeship
importanceofvisibility
•collaboration
switchingbetweenmodes
Iandwe
atomsandbits
The Social Life Of Information
.accommodatebothsingle‐andmulti‐focusmodes
.enablingeaseofinformationsharing&immersion• makethinkingvisibleandpersistent
Sequentialsingle‐focus
Simultaneousmulti‐focus
Enable students and faculty to share information in new ways Allowallclassroomstoeasilytransitionbetweensingle‐andmulti‐focusmodes
Learn Lab Steelcase University
Examplesfromcurrentresearch:
KnowledgeManagementandPhysicalSpace
KnowledgeWorker“Knowledgeworker,atermcoinedbyPeterDruckerin1959,isonewhoworksprimarilywithinformationoronewhodevelopsandusesknowledgeintheworkplace.”
“DuetotheconstantindustrialgrowthinNorthAmericaandglobally,thereisincreasingneedforanacademicallycapableworkforce.Indirectresponsetothis,KnowledgeWorkersarenowestimatedtooutnumberallotherworkersinNorthAmericabyatleastafourtoonemargin(Haagetal,2006,pg.4)”
“AKnowledgeWorker'sbenefittoacompanycouldbeintheformofdevelopingbusinessintelligence,increasingthevalueofintellectualcapital,gaininginsightintocustomerpreferences,oravarietyofotherimportantgainsinknowledgethataidthebusiness”
IntellectualCapital
ThomasStewartin,TheNewWealthofOrganizations,understandsIntellectualCapitalasawaytovalueanorganization.Wedefineitas:
HumanCapital+SocialCapital=IntellectualCapital
HumanCapital:AdamSmithsawhumancapitalas“skills,dexterity(physical,intellectual,psychological,etc)andjudgment.”TheIntelligencewewerebornwithandwhatwehavelearnedinlife.
SocialCapital:JamesColemandefinedsocialcapitalas”anythingthatfacilitatesindividualorcollectiveaction,generatedbynetworksofrelationships,reciprocity,trust,andsocialnorms”
IntellectualCapital:is”knowledgethatcanbeexploitedforsomemoney‐makingorotherusefulpurpose.”
KnowledgeCapital
KarenStephensondefinesknowledgecapitalas:
HumanCapital+SocialCapital+Artifacts=KnowledgeCapital
HumanCapital:AdamSmithsawhumancapitalas“skills,dexterity(physical,intellectual,psychological,etc)andjudgment.”TheIntelligencewewerebornwithandwhatwehavelearnedinlife.
SocialCapital:JamesColemandefinedsocialcapitalas“anythingthatfacilitatesindividualorcollectiveaction,generatedbynetworksofrelationships,reciprocity,trust,andsocialnorms”
Artifacts:“anyobjectmadeormodifiedbyahumanculture“.
Canweusephysicalspace+artifactstohelppeoplelearnfromthepast?
CanIntelligentSpaceshelpsmartpeoplesolvehardproblems?
Thelabisaprototypespaceintendedtoenablethesharingofinsightsfrompastandcurrentresearch.
SociologyLab
FloorPlan
ProjectDrawers
ProcessMap
Synthesis
InsightTiles• Workplace,• HigherEducation• Healthcare
ThresholdDendriteMaps
MediaArchiveCoolirisforobservationphotos
ThresholdAtthecrossroadsofProductDevelopmentatSteelcase
ThresholdasBoundarySpanner:FoodisaGrandattractor
InsightsTiles–Insight,TrendandFrameworktilesTobeusedasbuildingblocksfor
conversations,brainstormingordevelopingnewideas.
InsightsTiles:Workplace,HigherEducationandHealthcaretiles
MediaArchive:Thecooliristoolallowsuserstoeasilyviewandorganizephotosfrompastobservations
ProjectDrawers:Themergingofphysicalanddigitalarchives
ProjectDrawers:Themergingofphysicalanddigitalarchives
test
nowandalways
learn
toseetheeverydayinnewways
brand
thewholebywayoftheparts
build
fromtheinsideout
Space Matters
Examplesfromcurrentresearch:
TheSocialLifeofLearning
powered tables
Front porches and impromptu interactions…utilize the between space
Transposition of expectations
Steelcase Leadership Community
Collaborative content creation
The Collaboratory
Entrance to Steelcase University