Prueba
description
Transcript of Prueba
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WEB 2.0
Daniel FalcónCEO Neo Consulting
Las oportunidades de la
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ConocerInforma rInteractuarConcretar
Las oportunidades:
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+ 1,596millones de usuarios
Fuente: Internet World Stats
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29,9% Penetración de Internet en L.A.Fuente: Internet World Stats
+ 169de usuariosmillones
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8.69millones de peruanos
Edades
Fuente: Telefónica y Google
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Web2.0
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Web2.0
conocimientocompartirfácil
opiniones
vidasnuestrasinternet
retos cambios
oportunidades
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ConocerOportunidad 01
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Buscadores
Alertas
Herramientas
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dónde viajar?¿Cómo decide Fernando
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Publicidad- Brochures
- TV - Radio
- Prensa- Exterior
Internet- Utiliza un buscador para conocer
-Visita sitios de opiniones de usuarios- Ve videos y fotografías de los sitios
-- Revisa blogs, foros, microblogs- Reserva online
Agencias de viajes
Referencias Directas
- Amigos - Familia - Colegas
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dónde viajar?¿Cómo decide Claudia
Mamá de Fernando
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Publicidad- Brochures
- TV - Radio
- Prensa- Exterior
Internet- Utiliza un buscador para conocer
-Visita sitios de opiniones de usuarios- Ve videos y fotografías de los sitios
-- Revisa blogs
Agencias de viajes
Referencias Directas
- Amigos - Familia - Colegas
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¿Cómo
se
obtiene información para
un
viaje?
17
Lee el periódico
Escucha la radio
Revisa el clima para su viaje
Envia un mensaje
Revisa fotos
Lee comentarios de viajes
Ve TV
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Buscadores
Alertas
Herramientas
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InformarOportunidad 02
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HerramientasCreación
de
webs
Social
Contenidos
Análisis
Publicidad
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HerramientasCreación
de
webs
Social
Contenidos
Análisis
Publicidad
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InteractuarOportunidad 03
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ConcretarOportunidad 04
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Conclusión
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Las oportunidades que brinda Internet para el turismo se incrementan cada vez
más, pero si no son aprovechadas, solo generan mayor disparidad entre países desarrollados y en vías de serlo.
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ConocerInforma rInteractuarConcretar
Las oportunidades a aprovechar: