Présentation de l'eau rouge. - Hibiscus mon Amour Events 13 Distribution 14 Market 15 Investors 16...
Transcript of Présentation de l'eau rouge. - Hibiscus mon Amour Events 13 Distribution 14 Market 15 Investors 16...
Hibiscus sabdariffa
Hibiscus sabdariffa Traditional classification
Kingdom Plantae
Division Magnoliophyta
Class Magnoliopsida
Order Malvales
Family Malvaceae
Genus Hibiscus
Binomial name
Hibiscus sabdariffa
Phylogenetic classification
Order Malvales
Family Malvaceae
Sommaire 1 Hibiscus 2 Hibiscus sabdariffa 3 Traditional beverage 4 Infusion 5 Infusion d’Hibiscus 6 ® 7 Origin 8 Pour le plaisir de se faire du bien 9 Laissez-vous séduire 10 Culture 11 Communication SIAL 2012 12 Events 13 Distribution 14 Market 15 Investors 16 Contact 17 Links
Hibiscus
Hibiscus (Greek ἱβίσκος / hibískos, meaning marshmallow) is a kind of annual flowering plants or perennial that has more than 30,000 varieties. The hibiscus is part of the Malvaceae (Malvaceae) family. These are plants known since ancient times: they were cultivated in Egypt and southeast for Asia their ornamental character, but also for their edible fruits. Imported into Europe in the twelfth century by the Moors in Spain, some species were later introduced in American the Seventeenth century by slaves. South Korea and Malaysia have an hibiscus flower as national symbol respectively H.syriacus and H.
Rosa-sinensis.
Hibiscus sabdariffa
Hibiscus sabdariffa is a herbaceous plant of the Malvaceae family which grows in tropical particularly in West Africa (Senegal, Burkina Faso, southern Mali and northern Cote d'Ivoire). This plant is also known in Egypt (karkadé) and Mexico where it is called flor de Jamaica.
Traditional beverage
The Bissap or Karkadé is the beverage prepared
from the red flowers dried of that variety of
hibiscus. A red Juice is obtained from dried
flowers brought to a boil during 5 minutes (a
small handful of flowers with a little water and
sugar). This syrup flavors very cold water in
which it is poured.
It is the national drink of Senegal, Burkina Faso
and northern Benin, where the plant is grown at
the edge of the desert. You can also use flowers
as an infusion by simply putting some in very hot
water. You can also add mint leaves.
The other common names of hibiscus is:
Abyssinian pink tea, groseille pays (country currant)
in the French West Indies, Karkadé in Egypt,
Foléré in Cameroon. The Bissap name comes
from the Wolof language (Most spoken language
in Senegal).
Infusion
The infusion is a method of extracting the active ingredients and / or flavors of a plant by dissolving in an initial boiling liquid that is left to cool. The term infusion also means also the drinks prepared by this method, such as herbal teas or the tea. This operation is different than a decoction in which the liquid is kept boiling, and the maceration where the fluid is cold. The solvent is not necessarily water but can also be an oil or alcohol.
After extensive research on the infusion of hibiscus and many tests, a recipe was created and numerous samples were produced and tested. Philippe Cancel gave Pierre Jannot, engineer and director of Rouages corporation, its formula, its samples and specifications. This book set out the values of an infusion made with organic flowers of Africa . Pierre Jannot after four years of experimental research has developed a protocol allowing the extract of the natural essence of the plants by innovative technology. This unique technology has been awarded a National Food Innovation Prize in September 2007 (Agropole in France). After successful testing process has been validated to produce the concentrate used for ®
The name ® of has been affixed labels from the first sample and has become final trade mark.
Today ® is a registered trademark.
This choice was born on logo:
®
The idea of producing an infusion of Hibiscus comes from a childhood in Africa.
Origin
Hibiscus ® comes from Burkina Faso. Seedlings are after the grain harvest in July and August, flowering begins in September. From the end of October, the calyx begins to mature.
Producers are not all owners fields ranging from 1/4 to 4 hectares (they are certified from 1/4 ha). Production is assigned to 250 families. Production is 100t of fresh hibiscus flowers, spread over 200 hectares, which gives a yield of about 500 kg / ha. On drying, divide the amount of fees by 5 to 10. The work is family, there are often trade in services where there is need for more labor. The land is worked by animal traction (oxen, donkeys, camels), there is little tractors.
Drying between shade and sun for 2-3 days occurred
during harvest and after decapping and removing
petals, leaving only the calyx of the flower. The
decapping often occurs'' at home''.
First tri (dust / screening) is performed before delivery
to the partner who then performs a second tri,
surrounded by four team leaders. The flower is then
weighed and packed in bags of 20 or 25 kg.
Harvesting hibiscus falls along the crops, so women
are very involved in this sector also.
Harvested from late October through December.
Pour le plaisir de se faire du bien.*
The packaging chosen for the launching of ® in its premium version is a metal bottle with a 170ml aluminum screw
on cap produced by Daiwa in Japan and distributed by ArdaghGroup in Europe.
In 2010 the first output was 2 000 units
In 2011 80 000 units were produced
This first experience helped us to secure the supply chain, manufacturing, logistics and distribution of ® . This initial production has convinced industrial bottlers to condition the
Shipping from ’’ Rio Duro’’ on May 19, 2011 in Liege, Belgium.
*Official slogan Production 2010/2011
The Rouages bottling phase. on 13 December 2010 in Agen
Laissez-vous séduire.*
*Official slogan Production 2012/2013
Gesture Health
Pleasantly cool, invigorating and refreshing
® has no cons-indication.
It can be drunk without restriction.
Health benefits can be drunk daily, cold
invigorating and refreshing qualities, for its warm
and soothing digestive qualities.
Your philosophy
Why ® ? To reconcile food consumption, health and environmental
protection while influencing a more ethical and economic system overall for
intergenerational equity. We strive to meet the sustainable
practices of production to recycling.
Culture
® project is to develop a Bio Equitable industry as a producer and producer group for local manufacturing and importing the original purchaser for export.
The soil survey to map the soils, research on varieties of seed to plant and plant to plant programs which are
® provided to work. Protocols pickings are also matters of experimental research.
Beekeeping is part of this chain Bio Equitable Development and
valuation of land and culture in which ® has become involved.
plantation.
Six years experimental culture of Hibiscus sabdariffa in the Camargue.
South France.
The intrinsic quality of ® in terms of health, (the consumer but also the producer of which is not in contact with the chemicals for herbicides), respect for the environment, sustainable development and ethics, that the tops of the agriculture, food, culture and present partners in Africa for over 20 years in the Bio Equitable are attached to this project led by
®
Communication
The approach of ® is to enjoy all the benefits of hibiscus.
With its ® technology besides drink brand offers manufacturers of beverage concentrate to provide an infusion of hibiscus to realize their own drink hibiscus whether MDD (brand distributor) or brands that complement end or as an ingredient in beverages (such as liquor and beer). Excluding drinks applications are numerous and varied in the sector of food: candy, ice cream, sorbet, granita etc. but also food coloring. Finally the area of cosmetology, pharmacy and drugstore are in the prospective expansion of the use of hibiscus.
Distribution
Representatives of ® in Switzerland ( .ch ) Belgium (just started) and
France (being established) met at SIAL PARIS 2012 on the occasion of the official launch of ® BIO.
European development: why?
Our goal is to develop the brand and the product based on consumer habits in each country. Who better than a country director, living in the country and knowing the habits can meet these requirements? We want this process to be - in every country - closer to our consumers. Thus, each company will develop its own distribution network in different modes of consumption: distribution in places specific and targeted sales and distribution on the Internet as well, as the opening of a sales site in each country allow a better nearby, faster delivery and better carbon footprint! The website www.eau-rouge.info establishing order and to contact us, pending the arrival and establishment of various structures.
Market
® infusion of hibiscus BIO.
® is a beverage obtained by infusion of hibiscus sabdariffa, it is part of the BRSA. The BRSA: This beverage category includes: Fruit drinks, flavored drinks based on mineral water or spring water, energy drinks, flavored soft drinks, tea drinks, sport drinks, colas, lemonades and tonics. Excluded are water and fruit juices, which are separate categories.
Consumption of BRSA is the equivalent of a can (33cl): • Every 4 days for children; • Every 2 days for adolescents; • Every 5 days for adults. Source : CREDOC - Enquête CCAF, 2007.
Distribution of consumption of beverages by age group
Investors
® Laissez-vous séduire.
Investing in ® plus a substantial profit, you get the satisfaction of promoting an ethical company.
Link
PDF version of this document is available on the website: http://www.infusion-hibiscus.us
La version PDF de ce document est disponible sur le site : http://www.infusion-hibiscus.com
Contact
Philippe Cancel. creator of ®.
Phone : +33 658 991 380
Fax : +33 4 13 33 78 37
E-mail : [email protected]
Website ®
Page Facebook
Revenue sharing based Hibiscus.
The chain ® YouTube
http://www.eau-rouge.info
http://www.facebook.com/Hibiscus.
mon.Amour
http://www.youtube.com/user/eauro
ugehibiscus