Provjerite svoj SEO AdWordsom - Konferencija E-trgovina-2016 Palić 21.04.2016.
-
Upload
miroslav-varga -
Category
Internet
-
view
124 -
download
4
Transcript of Provjerite svoj SEO AdWordsom - Konferencija E-trgovina-2016 Palić 21.04.2016.
![Page 1: Provjerite svoj SEO AdWordsom - Konferencija E-trgovina-2016 Palić 21.04.2016.](https://reader030.fdocument.pub/reader030/viewer/2022032711/587234501a28ab102f8b46c7/html5/thumbnails/1.jpg)
E-trgovina, 2016. Palić
Provjerite SEO AdWords-omMiroslav Varga
21.4.2016.
![Page 2: Provjerite svoj SEO AdWordsom - Konferencija E-trgovina-2016 Palić 21.04.2016.](https://reader030.fdocument.pub/reader030/viewer/2022032711/587234501a28ab102f8b46c7/html5/thumbnails/2.jpg)
Malo o tvrtki iz koje dolazim
Osnovani 2003. godine ☺
Kolega Zorin je jedan od šest Top Analyics contributora na svijetu (prema Google-u), a Simo Ahava (svjetski broj 1) ga je stavio na popis jednog od 10 najvažnijih GTM kontributora na svijetu
![Page 4: Provjerite svoj SEO AdWordsom - Konferencija E-trgovina-2016 Palić 21.04.2016.](https://reader030.fdocument.pub/reader030/viewer/2022032711/587234501a28ab102f8b46c7/html5/thumbnails/4.jpg)
Jedan od 12 najutjecajnijih AdWords stručnjaka u Europi
![Page 5: Provjerite svoj SEO AdWordsom - Konferencija E-trgovina-2016 Palić 21.04.2016.](https://reader030.fdocument.pub/reader030/viewer/2022032711/587234501a28ab102f8b46c7/html5/thumbnails/5.jpg)
Danas ćemo ...
Provjeriti SEO AdWordsom na 3 načina!
![Page 6: Provjerite svoj SEO AdWordsom - Konferencija E-trgovina-2016 Palić 21.04.2016.](https://reader030.fdocument.pub/reader030/viewer/2022032711/587234501a28ab102f8b46c7/html5/thumbnails/6.jpg)
1. Način Tools/Ad Preview
Unutar AdWords-a ima Tools/Ad Preview
![Page 7: Provjerite svoj SEO AdWordsom - Konferencija E-trgovina-2016 Palić 21.04.2016.](https://reader030.fdocument.pub/reader030/viewer/2022032711/587234501a28ab102f8b46c7/html5/thumbnails/7.jpg)
Namjestite filtere i vidi se najbolji:
![Page 8: Provjerite svoj SEO AdWordsom - Konferencija E-trgovina-2016 Palić 21.04.2016.](https://reader030.fdocument.pub/reader030/viewer/2022032711/587234501a28ab102f8b46c7/html5/thumbnails/8.jpg)
2. Način: Quality score
![Page 9: Provjerite svoj SEO AdWordsom - Konferencija E-trgovina-2016 Palić 21.04.2016.](https://reader030.fdocument.pub/reader030/viewer/2022032711/587234501a28ab102f8b46c7/html5/thumbnails/9.jpg)
Sve manje imamo strpljenja...
http://www.statisticbrain.com/attention-span-statisticst
...In that same research, statistics show that only about 28% of words are read on a page with over 593 words, but 49% of words are read on a page of 111 words...
![Page 10: Provjerite svoj SEO AdWordsom - Konferencija E-trgovina-2016 Palić 21.04.2016.](https://reader030.fdocument.pub/reader030/viewer/2022032711/587234501a28ab102f8b46c7/html5/thumbnails/10.jpg)
Ako se stranica dugo učitava ...
... bit će samo loš ‘landing page experience’, ako je sve ostalo u kampanji dobro napravljeno:
![Page 11: Provjerite svoj SEO AdWordsom - Konferencija E-trgovina-2016 Palić 21.04.2016.](https://reader030.fdocument.pub/reader030/viewer/2022032711/587234501a28ab102f8b46c7/html5/thumbnails/11.jpg)
3. Način: Keyword planner
![Page 12: Provjerite svoj SEO AdWordsom - Konferencija E-trgovina-2016 Palić 21.04.2016.](https://reader030.fdocument.pub/reader030/viewer/2022032711/587234501a28ab102f8b46c7/html5/thumbnails/12.jpg)
Tools/Keyword Planner
![Page 13: Provjerite svoj SEO AdWordsom - Konferencija E-trgovina-2016 Palić 21.04.2016.](https://reader030.fdocument.pub/reader030/viewer/2022032711/587234501a28ab102f8b46c7/html5/thumbnails/13.jpg)
Izabere se prva opcija ...
![Page 14: Provjerite svoj SEO AdWordsom - Konferencija E-trgovina-2016 Palić 21.04.2016.](https://reader030.fdocument.pub/reader030/viewer/2022032711/587234501a28ab102f8b46c7/html5/thumbnails/14.jpg)
... unesu se podaci ...
![Page 15: Provjerite svoj SEO AdWordsom - Konferencija E-trgovina-2016 Palić 21.04.2016.](https://reader030.fdocument.pub/reader030/viewer/2022032711/587234501a28ab102f8b46c7/html5/thumbnails/15.jpg)
... i vidi se što je Google našao!
![Page 16: Provjerite svoj SEO AdWordsom - Konferencija E-trgovina-2016 Palić 21.04.2016.](https://reader030.fdocument.pub/reader030/viewer/2022032711/587234501a28ab102f8b46c7/html5/thumbnails/16.jpg)
Mali dodatak
![Page 17: Provjerite svoj SEO AdWordsom - Konferencija E-trgovina-2016 Palić 21.04.2016.](https://reader030.fdocument.pub/reader030/viewer/2022032711/587234501a28ab102f8b46c7/html5/thumbnails/17.jpg)
Iskoristite search operators-e
http://www.googleguide.com/advanced_operators_reference.html
site:www.etrgovina.orgrelated:www.etrgovina.orgfiletype:pdf site:www.ca.posta.rs/allinanchor: krediti za stanallintitle: kredit
![Page 18: Provjerite svoj SEO AdWordsom - Konferencija E-trgovina-2016 Palić 21.04.2016.](https://reader030.fdocument.pub/reader030/viewer/2022032711/587234501a28ab102f8b46c7/html5/thumbnails/18.jpg)
Filteri za koje (možda) niste znali
Pretraživanje: ~, +, -, “, ..,
Primjer: Pretraživanje samo na jednoj domeni:“kožna jakna” 100...200 site:njuskalo.hr
![Page 19: Provjerite svoj SEO AdWordsom - Konferencija E-trgovina-2016 Palić 21.04.2016.](https://reader030.fdocument.pub/reader030/viewer/2022032711/587234501a28ab102f8b46c7/html5/thumbnails/19.jpg)
Dovoljno je da zamolite 5 osoba da Vam pogleda web. Naći će većinu UX/Usability propusta.
Pročitajte: Steve Krug, Don’t let me think!
Iskoristite prijatelje!
IZVOR: http://www.nngroup.com/articles/why-you-only-need-to-test-with-5-users/
![Page 20: Provjerite svoj SEO AdWordsom - Konferencija E-trgovina-2016 Palić 21.04.2016.](https://reader030.fdocument.pub/reader030/viewer/2022032711/587234501a28ab102f8b46c7/html5/thumbnails/20.jpg)
Hvala!
Kontakt podaci: [email protected]
Čitajte naš blog: http://www.escapestudio.hr/blog
Naći ćete me brzo:www.facebook.com/miroslawargatwitter.com/mvargahttp://www.linkedin.com/in/vargamiroslavhttps://plus.google.com/u/0/+MiroslavVarga/posts