Projeto OMO
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Elephant Comunicação
Apresenta
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E-mail marketing
da campanha
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• Será realizada uma ação na fábrica da Volkswagen em São Bernardo do Campo com
os funcionários da área de produção;
• Seus uniformes serão lavados com OMO em tempo real nas máquinas dispostas em
um local específ ico para o desenvolvimento desta;
• Em troca, os funcionários receberão um código de acesso ao portal exclusivo da
OMO para participarem do concurso fotográf ico “se sujar faz bem”, onde deverão se
cadastrar e enviar uma foto mostrando porque “se sujar faz bem”;
• Os proprietários das três melhores fotos ganharão os prêmios descritos no slide a
seguir.
• Validade do concurso: 10 de agosto 2013
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1 Câmera digital Samsung Galaxy
1 f inal de semana para
2 pessoas no
Bourbon Resort Atibaia
Premiação
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Campanha escolhida
para avaliação
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E-mail marketing
da campanha
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Elephant Comunicação
Carolina Barbosa
Atendimento
R.A: 5729416
Caroline Mayara
Mídia
R.A: 5850583
Flavia Viana
Planejamento
R.A: 4456069
Yuri da Matta
Criação
R.A 5868609
Técnicas integradas de comunicação dirigida
Prof º Ricardo Olímpio
Turma: PP011203A16
5º semestre