Progressive Profiling Unleashed!

Overview of Eloqua's Progressive Profiling Functionality

Ali HeadConsultant, Tegrita

What is Progressive Profiling?

• Progressive Profiling is a technique to reduce the number of fields on a form to decrease form abandonment.

• It enables you to collect more information about a contact.• It enables you to increase conversions.

Familiar with the Cloud Connector way?

• The old method using Cloud Connector was not very user friendly. – Required an additional login to

cloudconnectors.eloqua.com– The user can define the fields that are asked– The user can define any number of fields to ask

Meet the new version!

• The new method of Progressive Profiling from your form configuration is much easier to use. – No additional login– Quick configuration settings– You can define how many fields display

• How do I get it? – Simple, it’s included in the form component!

Breaking it down..

• For progressive profiling, you can specify:– Fields to Display: Select the number of progressive profile

fields to be shown to each contact.– Randomize Fields: You are able to randomize progressive

profiling fields so that your contacts are always presented with new form fields.

– Field Width: This controls the width of the field group.

Are there requirements?

• Does this have to be Eloqua hosted? – For Eloqua’s functionality, yes.

• Does it cost extra? – No, it is included with your Eloqua Subscription.

• Does this solution have limitations? – Yes, you have to come from an Eloqua email.

• How long to implement? – Less than 1 hour to configure the form.

Let’s try it out…

Live Demo?

• http://go.tegrita.com/ppstart

Thank You!

Ali HeadConsultantAli.h@tegrita.com

Tegrita Consulting Groupwww.tegrita.com