NEW 2016

Supporting Organisations

Professional Certificate in Infographic Design 信息設計專業證書 (90 hours) Suitable for those who work in graphic design related industries, or target to enhance their professional standards in visual communication

1. Banner in HKDI2. Student work by Yan Ki Lam3. Photos from “Weingart Typography” Exhibition at HKDI 4. Lecturer Monica Au5. Signage in HKDI

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Lecturer Monica Au

Monica has over 20 years’ experience in the branding practice. Prior to her present role as director of JCI, a branding hub consists of seasoned creative talents, she was the Managing Director of Landor Associates’ Hong Kong office overseeing the company’s operation and growth in south China, Taiwan and IndoChina. Her branding and design expertise had resulted in numerous successful projects for international brands such CitiBank, Danone, P&G, HSBC, Midea, China Union Pay, Tsingtao, Nestéa, and Philip Morris.

Course Strengths

‧A Qualifications Framework Level 4 course, which is widely recognized by HKSAR government and employers‧Lecture by professional branding consultant Monica Au‧Issuance of certificates by HKDI

Enquiry 3928 2777

HKDI reserves the right to make changes to the schedule, course content and advertised course information.

Hong Kong Design Institute (HKDI)3 King Ling Road, Tiu Keng Leng, Tseung Kwan O, NT, HK (Tiu Keng Leng MTR Station Exit A2)

peec.hkdi@vtc.edu.hkwww.hkdi.edu.hk/peecwww.facebook.com/HKDIPEEC

Time Mon & Thu, 7-10pm

Venue VTC Tower, Wanchai

Fee HK$16,200 HK$14,580 (Early Bird discount) HK$13,770 (Special discount for VTC staff, alumni, Members of Supporting Organisations) Deadline of all discounts: 2016 Jan 20

2016

0111

Language English (supplemented by Cantonese if required)

Minimum attendance requirement: 70%

Equipping you with creative and effective information design skills to achieve a strategic design solution while strengthening your professional knowledge in infographic design

M1 – Charts and Diagrams (30 hours)

‧Apply appropriate taxonomy to analyse, organise and categories complex data with hierarchical clarity‧Interpret data graphically, systematically and creatively in an advanced level‧Communicate the value of a message with utilization of words and images‧Manipulate colour, space and form effectively to solve communication problems

Date: 2016 Feb 22, 25, 29, Mar 3, 7, 10, 14, 17, 21, 24

M2 – Instructional Graphic Design (30 hours)

‧Utilise task flow analysis and narrative structure in establishing target user preference and requirements‧Integrate effective visualization methods to transform data into meaningful information‧Manipulate visual languages creatively to structure effective visual presentations

Date: 2016 May 26, 30, Jun 2, 6, 13, 16, 20, 23, 27, 30

M3 – Wayfinding Strategy and Signage Design (30 hours)

‧Apply usability test to identify orientation problems target users faced‧Identify types of signage and their functions in an orientation system‧Plan and develop wayfinding design strategy for a public space‧Integrate the principles of wayfinding system into signage design solutions

Date: 2016 Jul 18, 21, 25, 28, Aug 1, 4, 8, 11, 15, 18

Entry Requirement:

1. Five HKDSE / HKCEE subjects at Grade E or Level 2 or above, including English and Chinese Languages, or equivalent; OR

2. Mature applicants aged 21 or above with at least 2 years relevant working experience.

On completion of the PC in Infographic Design, learners are expected to be able to:

‧Research and analyse complex data, user background and the identified problems

‧Develop visual hierarchies to simplify complex data, provide clear instruction and orientate users in space; and

‧interpret information in ways which provide effective and creative visual communication solutions