Prezentare Gap Olimpiadele Comunicarii 2007
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Transcript of Prezentare Gap Olimpiadele Comunicarii 2007
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Salut!Salut!
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have yourhave your
LESSLESS
CAMPAIGNCAMPAIGN
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Complex de vitamine
Nou pe piata
Segment premium
Antistres, imbunatatirea memoriei,
energizare
Despre produs
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Despre concurenta
Vitamax – Te intreci cu energia!
Supradyn – Te incarca cu energie!
Centrum – Complet de la A la Zn
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Despre vitamine
Pentru toata lumea
Echilibru fizic si psihic
Stari de oboseala, epuizare si slabiciune
Capacitate de concentrare
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Public tinta
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25 – 45 ani
Mediul urban
Nivel de educatie mediu sau superior
Venit peste medie
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Colerici
Sub presiunea timpului
Mananca dezordonat
Grad ridicat de stres
Ajung in situatii de criza
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Lumea stie ca are nevoie de vitamine,
insa la farmacie nu cere
o marca anume
Atitudini fata de vitamineAtitudini fata de vitamine
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OBIECTIVE
DE
C MUNICARE
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Sa isi dea seama ca are nevoie de vitamine
Sa afle despre ExtremVit
Sa asocieze vitaminele cu ExtremVit
Sa empatizeze cu personajele campaniei
Sa spuna mai departe
Stresatul trebuie:
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Pozitionare
ExtremVitExtremVit = = Stress dodgerStress dodger
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Gand strategic
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Cand suntem stresati, obositi, iritatiCand suntem stresati, obositi, iritati
Ne enervamNe enervam
Ne razbunam pe obiectele sau persoanele din jurul Ne razbunam pe obiectele sau persoanele din jurul nostru.nostru.
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CONCEPTCREATIV
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Campanie pentru sprijinirea Campanie pentru sprijinirea persoanelor si obiectelor persoanelor si obiectelor
agresate fara motivagresate fara motiv
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SLOGAn
Previi stresul.Revii la normal.
Slogan
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EXECUTII
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CANALE
Spoturi – canale de stiri, posturi generaliste, sportive si pentru femei
Print - cotidiene, reviste glossy, divertisment
Online - stiri/ziare online, divertisment, informatii pentru afaceri
Viral – trailer youtube, trilulilu - joc online pe site-ul ExtremVitPR/BTL – sampling, street happenings
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SPOTURI
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“Copilul” Previi stresul.
Revii la normal.
Campanie pentru sprijinirea
persoanelor si obiectelor agresate
fara motiv
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Previi stresul. Revii la normal.
Campanie pentru sprijinirea persoanelor si obiectelor agresate
fara motiv
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Previi stresul.
Revii la normal.
Campanie pentru sprijinirea persoanelor si obiectelor agresate
fara motiv
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PRINTURI
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BANNER ONLINE
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ExtremVit itiaduce nivelul de stres la normal
Campanie pentru sprijinirea persoanelor si obiectelor agresate fara motiv
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VIRAL
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TRAILER
Oameni
Stres
Zgomoteenervante
Reactii violente
Joc nevrotic cu pixul
Scartait de scaun
Plescait
Click de mouse
Pix distrus
Scaun impins
Mancare rasturnata
Smulge mouse-ul
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JOC ONLINE
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CONCURS
Pe site-ul ExtremVit premiem pozele si clipurile care
ilustreaza cel mai bine situatii stresante
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PR/BTL
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Sampling de obiecte antistres
Obiecte promotionale in birouri
Mobilier stradal modificat
Parteneriate ONG-uri
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