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A Study Paper On Comparative Analysis Of The

Marketing Mix of Two Brands

Tata Aria & Mahindra XyloIn partial fulfillment for the award of the degree BBA (H) of WBUT

SUBMITTED BY

Priyam dutta

BBA (H),3rd year,6th semester

Subject: study paper (BBA 681)

Roll number: 08127050025

Registration number: 081272010037 of 2008-2009

NARULA INSTITUTE OF TECHNOLOGY81, Nilgunj Road, Agarpara, Kolkata-700109

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MARKETING MIX

The marketing mix is a business tool used in marketingproducts. The marketing mix is often crucial whendetermining a product or brand's unique sellingpoint , and is often synonymous with the 'four Ps':

'price', 'product', 'promotion', and 'place'.

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OBJECTIVES

OBJECTIVES OF THE PROJECTCOMPARATIVE ANALYSIS OF TWO LEADING BRANDS

MAHINDRA & TATA

To provide comparison between two brands in regard to

features and price.

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ABOUT MAHINDRA XYLO

Mahindra XYLO is one of the most successful and popular utility vehicle of the

Mahindra and Mahindra Group. The car is robust in appearance and it has

been elegantly designed, keeping in mind the conditions of the Indian roads.

Mahindra Bolero is also among the best fuel efficient cars of India as the

manufacturer has equipped it with a 2500 cc diesel engine with 5-speedtransmission.

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ABOUT TATA ARIA

A New Breed, the First Indian Crossover where the finesse of a sedan meets the

muscle of an SUV. Tata Aria was launched on 5 January 2010 at Auto expo, Delhi,

and was launched to customers on 12 October 2010. It is the coming together of

old world comfort and new age wizardry . Its powerful.Precious.Poised.This is the

new face of assertive refinement.

Tata Aria Commercial.flv

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COMPARISON BETWEEN MODELS MAHINDRA XYLO VS. TATA ARIA

Mahindra XYLO TATA Aria

PRICE Rs 1062268 Rs 1693014

FEATURESEngine mHawk The 2.2 Dicor engine

Rain sensing autowipers

No Yes

Voice commandTechnology

Yes No

Cruise control Yes No

Engine capacity 2179 2489

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SAFETY

Mahindra xylo TATA Aria

Engine immobiliser YES NO

ABS with EBD NO YES

Air bagsYES YES

Rear wash &wipe NO YES

Intellipark reverse assist YES NO

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CONCLUSION

From the above done comparison between Tata ARIA &

Mahindra Xylo it has been found that the price of boththe cars varies drastically as TATA Aria is using a moreskimming kind of pricing whereas for Mahindra it ispenetration pricing.In case of the features Tata aria is

more sound than Mahindra xylo with moretechnologicaaly advanced features,where 2.2L dicorengine is being used in TATA ARIA ,Mahindra Xylo isusing m-hawk engine TATA Arias engine is morepowerfull than Mahindra Xylos .Tata aria is alsoequipped with advanced features as compared toMahindra xylo such as the GPS navigaton system,therain sensing wipers etc.

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