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©2008 TEEC Limited. All rights reserved

Presentation for ABPrepared by TEEC

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Content

• Part 1 What does TEEC do for AB What could we do

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Hosting

• AB currently use a dedicated server in TEEC server farm for MarketFirst EMEA platform Various internal newsletters E catalogue delivery (innovations) Mambo driven internal microsite

• Were using the system for FSE incentive program until very recently

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Projects types done for AB on MarketFirst platform

• Standard Email Shots

• Email Shots with Survey Options

• Registration sites and flows for Events Offers Newsletters etc

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What changes from project to project

• Look and feel Wrappers specific to each campaign

• Target Group Targeted based on query of live data and on historical interaction with previous

campaigns

• Questions Survey or offers

• Attendee limits Each event has different limits

• Number of Locations Vary according to the needs of the cmpaign

• Workflow The calls to action for each project differ based on the needs of the requesting

brand /marketing manager

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Channel types used

• Email Html & Text

• Web Dynamic and Static

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Under discussion for use

• SPAM count and consulting for email shots How likely is the email to arrive given today’s AntiSpam

engines Pivotal Veracity s typical tool set to use for help with this

• SMS (new channel for reminders as part of event flows)• Address lookup

To minimize the amount of work required for sign up To improve the accuracy of data collected To establish good deduplication practice

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Other options available to discuss

• Hosted DAM solution• Worldwide hosting of single database

For marketfirst For any other AB chosen platform

• Helping with the creative elements needed for campaigns (email, web, print, poster etc)

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Ways to reduce costs

• EMEA based database• Single Hosting partner for

Marketing Automation Digital Asset Management Approvals System E.Piphany

• Use blueprinting more• Retrain staff to carry out email shots• Sign longterm contract to reduce day rate

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MarketFirst vs Comp

• MarketFirst compared to Eloqua Responsys Exact Target

• Analysis Method– Use known AB activates from part 1 as measurement

criteria– Measure whether they “Can or can’t do”– Should carry out ease of use as well

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Eloqua

• Strengths Built in spam score (we do this external to MaketFirst at the moment) Slightly better Web analytics (reporting types and tracking of users) Addition of “Chat” and “Call on Demand” channels Enterprise licence appears to be unlimited use world wide (multi

installations)

• Weakness No email response management No expression capabilities for data import / export No sms until April – omni directional only planned Max 250 profile fields against each record

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Responsys

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Exact Target

• Strengths Built in Spam scoring

• Weaknesses ASP only model Single section with no specific format for text Lack of flexibility for microsites Data import export restricted to data mapping (no

expressions)

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CONTACTS

Adrian AbbsManaging Director

Derick PriceSales & Marketing Director

Email: info@teec.org

Web: www.teec.org

Tel: 01635 817515