Presentation At Womentor Magnus Thell 2009 09 17
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Transcript of Presentation At Womentor Magnus Thell 2009 09 17
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Källa: Forrester “The Customer Experience Index 2007”, http://www.forrester.com/Research/Document/Excerpt/0,7211,43877,00.html,
Brandweek, http://www.brandweek.com/bw/news/recent_display.jsp?vnu_content_id=1003677228
“Tidigare när någon fick dålig service så
berättade den personen om sin upplevelse för
kanske 10 personer. Men nu, genom
framväxten av bloggar, sajter som MySpace
och Facebook, kan den personen berätta för
10,000-tals individer. Det här förändrar hela
dynamiken, och vikten av kundupplevelsen.”
Bruce Temkin, vp/principal analyst, Forrester Research
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Förändrade marknader kräver nya sätt att
kommunicera
Magnus Thell, Managing Director, Cision Scandinavia
Womentor Stockholm, 17 september 2009
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Källa: CBS News
http://www.cbsnews.com/stories/2009/05/04/business/main4988309.shtml ws
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Källa: Resume: http://www.resume.se
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Källa: Resume: http://www.google.com
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HYPE?
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Hur mycket snack finns därute?
242 982 bloggposter från 148 000 unika bloggar omnämnde följande
Fortune 10 bolag under en 30-dagars period
Feb. 16 to Mar. 17, 2009 Källa: Cision Social Media Dashboard
Mentions of the Fortune 10 in the Blogosphere
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Förändring Dom nya arenorna
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Källa: Brian Solis, PR 2.0, The Conversation Prism, Creative Commons
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Förändring Nya beteenden
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Källa: “My Starbucks Idea”, http://mystarbucksidea.com
Konversation
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Källa: http://sixx.se/nextgen
Konversation
Eniros VD kommenterar kritik direkt på Facebookby Fredrik Stenbeck on September 11, 2009
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Källa: Dagens Media http://www.dagensmedia.se
Communities
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Källa: http://www.facebook.com/hm
Communities
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Källa: Cision, http://twitter.com/cision/favourites
Kundservice
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Källa: www.krisinformation.se
Samhället
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Källa: Public Service of New Hampshire, http://psnhnews.com/index.cfm
Samhället
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Källa: CNN, http://edition.cnn.com/2009/WORLD/europe/02/25/twitter.amsterdam.plane.crash/index.html
.
Nyhetsflöde
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Källa:
.
Nyhetsflöde
http://twitter.com/cisionwire
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Förändring Innehållet
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Source: JetBlue, http://www.youtube.com/user/JetBlueCorpComm
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Source: Ford, http://media.ford.com/products/focus08/index.html
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Source: http://www.southwest.com/about_swa/press/prindex.html,
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Nästa Steg Web 3.0
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…Kommer Web 3.0 hjälpa oss att
hantera situationen bättre?
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Källa: www.opencalais.com
Open Calais
Home | OpenCalais
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Källa: www.silobreaker.com
Web 3.0
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Hur kommer det påverka vårt sätt att kommunicera?
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Keyword Bible
Nyckelord
Inte bara för pressmeddelanden:
- White Papers
- Produktblad
- Webbplatser
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Organisatoriska silos bryts ner
Sales, customer service, PR, advertising, product management, etc.
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Förändring Några tips för att komma igång
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STRATEGI
LYSSNADELTA
AGERA
• Börja agera på
eget initiativ
• Agera på
prioriterade
arenor
• Hur ska ni
arbeta?
• Vem ansvarar?
• Vilka arenor ska
ni agera på?
• Börja lyssna på
konversationen
• Lär er hur
arenorna
fungerar
• Börja delta i
konversationerna
• Lär er hur
arenorna
fungerar
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Kontakt Information
Magnus Thell, Cision
Managing Director Cision Scandinavia
E-mail: [email protected]
Mobile: +46 (708) 950 822
IM (Google Talk): magnusthell
Twitter: @magnus_thell
(www.twitter.com/magnus thell)
www.cisionwire.se
www.cision.se
TIPS:
www.socialmediatoday.com
www.socialmediaexplorer.com
www.opencalais.com
www.journalisttweets.com
www.mashable.com