Presentation #4
-
Upload
constancamorais94 -
Category
Business
-
view
156 -
download
0
Transcript of Presentation #4
![Page 1: Presentation #4](https://reader030.fdocument.pub/reader030/viewer/2022021422/587bbfdc1a28abb8258b7611/html5/thumbnails/1.jpg)
Lean Entrepreneurship ProjectGeneration Entrepreneur
Afonso Brás | Constança Morais | Rita Santos Silva | Yernar Akim
![Page 2: Presentation #4](https://reader030.fdocument.pub/reader030/viewer/2022021422/587bbfdc1a28abb8258b7611/html5/thumbnails/2.jpg)
SWOT ANALYSIS
• Free of charge• Intuitive/Easy to use• Fast delivery of a wrapped-up gift• Personalized approach/service• It will save the client’s time
• Internet connection is always required• Costly to introduce the mechanism that could find the
right match• Too much dependence on 3rd parties like developers
and databases (higher risk + costs)• 100% dependente on companies that want to be our
suppliers• Free of charge
![Page 3: Presentation #4](https://reader030.fdocument.pub/reader030/viewer/2022021422/587bbfdc1a28abb8258b7611/html5/thumbnails/3.jpg)
SWOT ANALYSIS
• No direct competition: Gift a Gift offers a unique service • It is not a seasonal industry• Big opportunity for potential growth
• This industry covers a huge hole in the market: people have less and less time to spend on superfluous activities, such as spending two hours in a shopping mall searching for a gift for someone
• The booming of social media and mobile app: it will be easy reachable for clients (mobile
• Decreasing purchasing power due to the economic downturn
• No barriers to enter the industry• Considerable amount of indirect competition• Distrust of online payment required• Lack of full cost disclosure from the partners • Lack of habits to buy gifts online
![Page 4: Presentation #4](https://reader030.fdocument.pub/reader030/viewer/2022021422/587bbfdc1a28abb8258b7611/html5/thumbnails/4.jpg)
MARKET SIZING
TAM = 10 607 560 people
SOM = 530 378 people
SAM = 7 155 830 people
In the first year of implementation of our platform, we assume that only 5% of internet users that do online shopping will be willing to use our platform.
![Page 5: Presentation #4](https://reader030.fdocument.pub/reader030/viewer/2022021422/587bbfdc1a28abb8258b7611/html5/thumbnails/5.jpg)
MARKET SIZING
TAM = 10 607 560 people
SOM = 1 060 756 people
SAM = 7 155 830 people
In the second year of implementation of our platform, we assume that 10% of internet users that do online shopping will be willing to use our platform.
![Page 6: Presentation #4](https://reader030.fdocument.pub/reader030/viewer/2022021422/587bbfdc1a28abb8258b7611/html5/thumbnails/6.jpg)
MARKET SIZING
TAM = 10 607 560 people
SOM = 2 651 890 people
SAM = 7 155 830 people
In the first year of implementation of our platform, we assume that only 25% of internet users that do online shopping will be willing to use our platform.
![Page 7: Presentation #4](https://reader030.fdocument.pub/reader030/viewer/2022021422/587bbfdc1a28abb8258b7611/html5/thumbnails/7.jpg)
MARKET SIZING
TAM = 10 607 560 people
SOM = 4 773 402 people
SAM = 7 155 830 people
In the first year of implementation of our platform, we assume that only 45% of internet users that do online shopping will be willing to use our platform.
![Page 8: Presentation #4](https://reader030.fdocument.pub/reader030/viewer/2022021422/587bbfdc1a28abb8258b7611/html5/thumbnails/8.jpg)
MARKET SIZING
TAM = 10 607 560 people
SOM = 6 364 536 people
SAM = 7 155 830 people
In the first year of implementation of our platform, we assume that only 60% of internet users that do online shopping will be willing to use our platform.
![Page 9: Presentation #4](https://reader030.fdocument.pub/reader030/viewer/2022021422/587bbfdc1a28abb8258b7611/html5/thumbnails/9.jpg)
LIST OF COMPETITORS
Direct Competition• eBay• Amazon• Alibaba• All other stores with online shops (Zara, Mango, Nike, …)
Indirect Competition• Shopping Centers• Physical Stores