Presentation Skillscfs4.tistory.com/upload_control/download.blog?fhandle=... · 2015-01-22 · Jobs...
Transcript of Presentation Skillscfs4.tistory.com/upload_control/download.blog?fhandle=... · 2015-01-22 · Jobs...
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Steve Jobs
Presentation Skills
Businessweek, Jan.25, 2008
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2008Macworld Conference
& Expo.
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1 2 3
4
5
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10
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1
Set the theme
주제를 정하라
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Jobs started saying…,
‚ There is something in the air today.‛
… The ultrathin MacBookAir Laptop
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2
Demonstrate enthusiasm
내용에 대한 열정을 나타내라
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Jobs used words…,
‘Extraordinary’ ‘Amazing’
‘Cool’
… 청중이 빠져들게
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3
Provide an outline
전체의 틀을 제시하라
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Jobs said…,
‚ There are 4 things I want to talk about today. So…‛
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4
Make numbers meaningful
숫자에 의미를 부여하라
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Jobs said…,
‚ i-phone의 판매량400만개…하루 평균 2만개꼴…‛
… i-phone의 파급력 강조
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5
Try for an unforgettable moment
잊지못할 순간을 연출하라
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Jobs ,서류봉투에서 MacBook Air를…
…세상에서 가장 얇은노트북
… 연출된 퍼포먼스
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6
Create visual slides
슬라이드는 눈에 띄게 만들라
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Text의 극소화…Data, Chart, Image제시
… 이해하기 쉽게
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7
Give them a show
쇼를 하라
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Show를 보고 있는 듯…
… multimedia사용제품의 직접소개…
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8
Do not sweat the small stuff
작은 실수에 당황하지 말라
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실수를 지혜롭게 …
… 웃음과 농담으로 즐거움을선사
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9
Sell the benefit
이득면을 강조하고 팔아라
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Feature(제품의) 보다Benefit(구매자의) 를 강조…
… 구매심리 = 투자심리
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10Rehearse,
Rehearse, Rehearse, Rehearse, Rehearse, Rehearse, Rehearse,
Rehearse.
수많은 반복 예행연습을 하라