Presentacion Mi Lupita
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Transcript of Presentacion Mi Lupita
![Page 1: Presentacion Mi Lupita](https://reader033.fdocument.pub/reader033/viewer/2022052312/568bd7ed1a28ab2034a1814c/html5/thumbnails/1.jpg)
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¡¿Qué pasa weys?!
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Yo quería tener un restaurante.
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Un restaurante MEXICANO.
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Mi ventaja competitiva NO es precisamente su
cocina (que también)
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Sino...
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La estética y el ambiente del local
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Barajé varios conceptos creativos
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Concretamente 3
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Primero
1.
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Mariachi
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Color
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Cantinas
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Demasiado visto...
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Descartado.
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Segundo.2.
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Mayas
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Paredes de
piedra
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Máscaras
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Dioses
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Y más paredes de piedra
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Me gustaba.
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Pero había un tercero.
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Tercero.
3.
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Día de Muertos
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Fiesta prehispánica
Ya se creía que había vida después de la muerte, aunque no con
connotaciones católicas o morales
Las almas cruzaban el Xabalba con un rumbo u otro según la forma en la que
habían muerto
Mictlantecuhtli (Dios de la muerte)
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Pero de repente llegan los españoles.
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Sincretismo.
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Actual Día de Muertos
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Con sus altares...
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... y mucha mucha comida tradicional
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Se personifica a la muerte
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Esqueletos
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Y se festeja el hecho de recordar a los muertos NO con
tristeza, sino con la alegría con la que
estuvieron
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Además
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Es imposible separar la Virgen de GUADALUPE
de la psique de los mexicanos
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Muchas veces vinculada a la figura
de la Santa Muerte
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Así definí mi naming
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Para el que diseñé una tipografía del estilo al que se
utiliza en los tatuajes de calaveras mexicanas
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Y un logo que fusiona el
Día de Muertos (tipografía) con la
Virgen de Guadalupe (naming y destellos)
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En mi restaurante habrá comida casera.
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Nada de conservantes industriales.
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Y eso se traduce visualmente en todo lo relacionado con la
papelería y el packaging
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Impreso en cartón y papel
reciclado
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Tarjetas de visita
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Take away
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Mantel individual
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Salsas caseras
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Si quieren saber más...
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... consulten el manual
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Y...
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¡QUE VIVA MÉXICO CABR***S!