Pres Witmeur
Transcript of Pres Witmeur
-
8/4/2019 Pres Witmeur
1/15
WHERE IS ENTREPRENEURSHIP EDUCATION HEADING?
Reflections on the Solvay Brussels School Experience
Olivier Witmeur
Launch: European Entrepreneurship Competition
Business is not a game but everyone can play it!
Brussels - 25/10/2010
-
8/4/2019 Pres Witmeur
2/15
Milestones @ SBS
EBN - Entrepreneurship Education Trends - Olivier Witmeur 20102 |
SME Management
course & coaching
Business plan
course for
Management Sc.students
Entrepreneurship
Center
Entrepreneurship
Chair inside the B-
School
Opening to non
businessstudents
Extension to MBA
and Executive
Education
1990 2000 2010
-
8/4/2019 Pres Witmeur
3/15
Evolution of Entrepreneurship Courses
Stage 1
Entrepreneurship = Small Business Management
Who is the entrepreneur is the critical question
Bank
Stage 2
Business plan as the ultimate tool for young entrepreneurs
(US) innovative start-up as archetype of entrepreneurial venture
Venture Capital
Stage 3
Entrepreneurship as a behavior Entrepreneurship as a staged process
Multiple contexts and venture types
Bootstrapping
EBN - Entrepreneurship Education Trends - Olivier Witmeur 20103 |
-
8/4/2019 Pres Witmeur
4/15
WHAT WE CURRENTLY TEACH
Examples
-
8/4/2019 Pres Witmeur
5/15
Entrepreneurial Framework
EBN - Entrepreneurship Education Trends - Olivier Witmeur 20105 |
ENTREPRENEUR
OPPORTUNITY
RESOURCES
Conviction
Creativity
Communication
CONTEXT
Ad
aptation
Analyze
Fits &
Gaps
-
8/4/2019 Pres Witmeur
6/15
Entrepreneurial Process
Individual variables: skill, profile, motivations
Group-level variables: reactions from customers, investors, potential
employees
Societal-level variables: governmental policies, economic conditions
EBN - Entrepreneurship Education Trends - Olivier Witmeur 2010| 6
Idea /
Opportunity
recognition
Decision
to proceed
Analysing
the project
Assembling
resources:
team,
Launch
Build /
Grow
Harness
-
8/4/2019 Pres Witmeur
7/15
Top-Down Planning Logic
EBN - Entrepreneurship Education Trends - Olivier Witmeur 20107 |
-
8/4/2019 Pres Witmeur
8/15
Bottom-up Emergent Logic
EBN - Entrepreneurship Education Trends - Olivier Witmeur 20108 |
-
8/4/2019 Pres Witmeur
9/15
CURRENT TRENDS
-
8/4/2019 Pres Witmeur
10/15
Current Course Design Guidelines 1/4
Evolution of the audience:
SME Owners / Managers
Master students
Business
Non business
High School students and Bachelor students
Managers and Executives
SME specialists: consultant, investors
Wannabes
Professors and Researchers
EBN - Entrepreneurship Education Trends - Olivier Witmeur 201010 |
-
8/4/2019 Pres Witmeur
11/15
Current Course Design Guidelines 2/4
Coverage of multiple contexts:
Multiple development stages: From idea generation to international
growth
Multiple industry: Hi-tech tech, low-tech, social
Multiple organizational contexts: SME and large organization
Multiple Geography: US, EU, BRIC, Developing countries
And multiple perspectives:
Practice
Economical and social impact Research (what do we really know beyond myths and war stories?)
EBN - Entrepreneurship Education Trends - Olivier Witmeur 201011 |
-
8/4/2019 Pres Witmeur
12/15
Current Course Design Guidelines 3/4
Augmented tool box:
Business Plan
Idea generation
Business modeling
Scenario
Effectuation / Bricolage
EBN - Entrepreneurship Education Trends - Olivier Witmeur 201012 |
-
8/4/2019 Pres Witmeur
13/15
Current Course Design Guidelines 4/4
Increasing diversity in methodology
Lectures
Testimonials
Cases
Video
Games
Field projects
EBN - Entrepreneurship Education Trends - Olivier Witmeur 201013 |
-
8/4/2019 Pres Witmeur
14/15
We need new tools!
New idea generation / development
Business model generation
Scenario
Management under uncertain conditions
Real world / Field projects
Competitions and contests
Games / Simulations
Everybody can help
Please make it fun!
EBN - Entrepreneurship Education Trends - Olivier Witmeur 201014 |
-
8/4/2019 Pres Witmeur
15/15
Olivier Witmeur: [email protected]
Visit:
www.solvayentrepreneurs.be
www.solvay.edu www.olivier-witmeur.net
15 | EBN - Entrepreneurship Education Trends - Olivier Witmeur 2010