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10 rokov dozadu

Iba log súbory

Surové dáta

Žiadna interpretácia

Stat counter

Slovenský nástroj

Google Analytics

Posledné kliknutie

Nestačí!!!

Potrebujete 3+ touchpoints na predaj

Niečo chýba

Nestačí

50% ??

Big 4

Rozhodovanie:

Funkcionalita

CenaZákaznícky servis

Coremetrics

Cieľ:

1. Redizajn webu

2. Efektívna reklama

Platiči vsneplatiči

The Advanced Attribution Model

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 2221 2523 2724 26 28 29 30 31

Jan

Jan 15

A Session

$30

Dire

ct Load

A Session has…

ActivityPage viewsSalesConversionsEtc.

and a SourceDirect LoadPaid SearchEmailAdsReferring SitesNatural SearchEtc.

…and an Attribution Window.

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Jan

Jan 15

Attribution

$30

Dire

ct Load

This is Same Session Attribution

$30

Activity can be attributed to a source.

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 2221 2523 2724 26 28 29 30 31

Jan

Jan 15

Attribution Window

$30

Dire

ct Load

The Attribution Window has …

Paid

Search

Refe

rring S

ite

… sources from other session by the same visitor.

This window is 7 days long.It can be from 1 to 120 days long.

Natu

ral S

earch

Sources that lie outside the attribution window are excluded.

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Jan

Jan 15

Attribution Schemes

$30

Dire

ct Load

This activity can be attributed to sources up to 4 different ways.

1. First Click2. Last Click3. Average4. Custom

Paid

Search

Refe

rring S

ite

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 2221 2523 2724 26 28 29 30 31

Jan

Jan 15

First Click

$30

Dire

ct Load

First Click attributes the activity to the first attributable source. P

aid

Search

Refe

rring S

ite

$30

This is the icon for First Click Attribution

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 2221 2523 2724 26 28 29 30 31

Jan

Jan 15

Last Click

$30

Dire

ct Load

Last Click attributes the activity to the last attributable source.

Direct Load is excluded.

Paid

Search

Refe

rring S

ite

$30

This is the icon for Last Click Attribution

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 2221 2523 2724 26 28 29 30 31

Jan

Jan 15

Average

$30

Dire

ct Load

Average divides the activity among all attributable sources.

Direct Load is excluded.

Paid

Search

Refe

rring S

ite

$15

This is the icon for Average Attribution

$15

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 2221 2523 2724 26 28 29 30 31

Jan

Jan 15

Custom

$30

Dire

ct Load

Custom attributes a percent to the first click and a percent to the last click. The remainder is divided among all attributable sources.

In this example.First click 20%Last click 50%

30% is divided between Paid Search and Referring Site.

Paid

Search

Refe

rring S

ite

$19.5

This is the icon for Custom Attribution

$10.5

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Martin.Kovac@etarget.sk