[PPT]PowerPoint Presentation · Web viewEuromonitor covers 100% of the market. A SNAPSHOT OF ASIA....

VITAMINS & DIETARY SUPPLEMENTS IN THE ASIA PACIFIC REGIONIS THE PARTY OVER?

CMA NATIONAL CONFERENCE 2014 – 30TH OCT 2014

DANIEL GRIMSEY, SENIOR RESEARCH ANALYST

http://www.euromonitor.com/


© Euromonitor International

2CHA CONFERENCE 2014

Euromonitor International: Global Market IntelligenceVITAMINS AND DIETARY SUPPLEMENTS IN THE ASIA PACIFIC REGION: IS THE PARTY OVER?





Euromonitor International Covers Your IndustryVITAMINS AND DIETARY SUPPLEMENTS IN THE ASIA PACIFIC REGION: IS THE PARTY OVER?

• Countries & Consumers• Alcoholic Drinks• Beauty & Personal Care• Apparel• Consumer Appliances• Consumer Electronics• Consumer Health• Home & Garden• Eyewear• Fresh Food• Health & Wellness• Home Care• Hot Drinks• Luxury Goods• Packaged Food• Pet Care

• Soft Drinks• Tissue & Hygiene• Tobacco• Toys & Games• Consumer Finance• Travel & Tourism• Retailing• Consumer Foodservice• Industrial• Ingredients• Packaging• Automotive

Euromonitor covers 100% of the market.



A SNAPSHOT OF ASIAASIA’S AGEING POPULATION

POLLUTION PROBLEMS

BEAUTY BOOM

BABY BOOM?

IS THE PARTY OVER?




2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-130

2

4

6

8

10

12

% Growth of VDS in Asia Pacific

Asia Pacific Asia Pacific sans Japan

Is the Party Over?VITAMINS AND DIETARY SUPPLEMENTS IN THE ASIA PACIFIC REGION: IS THE PARTY OVER?





Some Supplements are Dragging Growth Down…VITAMINS AND DIETARY SUPPLEMENTS IN THE ASIA PACIFIC REGION: IS THE PARTY OVER?

EveningPrimrose

Oil3% CAGR

C0 Enzyme Q10

2% CAGR

Probiotic Supplements

2% CAGR





Protein13% CAGR

Paediatric10% CAGR

Fish Oils7% CAGR

Others Supplements are Lifting Growth UpVITAMINS AND DIETARY SUPPLEMENTS IN THE ASIA PACIFIC REGION: IS THE PARTY OVER?



A SNAPSHOT OF ASIA

ASIA’S AGEING POPULATIONPOLLUTION PROBLEMS

BEAUTY BOOM

BABY BOOM?

IS THE PARTY OVER?





2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

2020

0

100

200

300

400

500

65+ Population in Asia PacificPo

pula

tion

in m

illio

nsAsia is AgeingVITAMINS AND DIETARY SUPPLEMENTS IN THE ASIA PACIFIC REGION: IS THE PARTY OVER?





The Fastest Growing Markets for Fish Oils2008-2013

VITAMINS AND DIETARY SUPPLEMENTS IN THE ASIA PACIFIC REGION: IS THE PARTY OVER?

14% CAGR!

“The average Chinese adult consumes only about one quarter of the recommended daily intake

of DHA and EPA. WHO estimates that nearly 190,000

died in China in 2010 due to low Omega-3 intake.”

“Consumers are getting more health

conscious and starting to

incorporate fish oils into their diet, as a

defence against rising cholesterol

levels.”





The Fastest Growing Markets for Calcium2008-2013


“To educate Thai consumers about the risk of osteoporosis amongst the younger Thai

population, the company invited orthopaedic surgeons as part of the

campaign for free bone mineral density check-ups in 2013.”

“Due to the lack of calcium in the diet, Chinese consumers take the

intake of calcium supplements seriously, particularly for the elderly

and small children.”

“Through the media from

newspaper to television, both

online and offline, many

more Vietnamese people have

learnt its benefits.”

17%CAGR!





The Fastest Growing Markets for Glucosamine2008-2013


29% CAGR!

“As disposable incomes grew, many people were willing to spend more to take care of their parents as a way of showing their love and

thanks.”

“Glucosamine remained the strongest performing product… as it enjoyed high awareness not only among the country's

aging population, but also among the rising number of consumers aged over 30 that

frequently participated in sports and exercise.”





Details

Category: Calcium Supplement

Launch date: May 2012

Main active ingredients: Calcium

Retail Price: Ps180/US$4

Unique selling proposition (USP) or positioning: CalChews is the first calcium supplement that is available in chewable format. In a chewable format, it is suitable for women on the go. It is available in chocolate and mocha caramel.

Philippines: CalChews by Pascual Laboratories IncVITAMINS AND DIETARY SUPPLEMENTS IN THE ASIA PACIFIC REGION: IS THE PARTY OVER?

Source:www.iambrigette.com





DetailsCategory: Calcium supplementLaunch date: July 2013Main active ingredients: Calcium, Magnesium, Vitamin D, Mineral and Alfalfa

Retail price: Bt1,185/US$37Unique selling proposition (USP) or positioning: To urge young Thai consumers to take care of bone health from a young age, Amway (Thailand) invited the general public to try a bone mineral density (BMD) test for free at its designated Amway shops. The company is able to provide BDM tests to 15,000 people annually.

Thailand: Nutrilite Cal Mag Pro by Amway (Thailand) VITAMINS AND DIETARY SUPPLEMENTS IN THE ASIA PACIFIC REGION: IS THE PARTY OVER?

Source: http://rakmaenaka.blogspot.com



A SNAPSHOT OF ASIA

ASIA’S AGEING POPULATION

POLLUTION PROBLEMSBEAUTY BOOM

BABY BOOM?

IS THE PARTY OVER?





Pollution is Making Headlines across the Region VITAMINS AND DIETARY SUPPLEMENTS IN THE ASIA PACIFIC REGION: IS THE PARTY OVER?

“China Pollution Levels Hit 20 Times Safe Limit” (The Guardian)“Everything is sort of hazy.... like some sort of Kate Bush video or something” (Karl Pilkington, An Idiot Abroad)“Air Pollution Behind Decline In Monsoon Rains” (The Times Of India)“Surface Ozone Pollution Killing Crops In India” (New Delhi Times)





The Fastest Growing Markets for Vitamin E2008-2013


17% CAGR!

“Vitamin E is known as an antioxidant used by Thai women to promote skin health and

slow down the ageing process.”

“Natur-E, the leading brand in vitamin E is

promoted heavily, using pop star Sherina Munaf as brand ambassador.”





The Fastest Growing Markets for Vitamin C2008-2013


17% CAGR!

“Boosted by a boom in vitamin C as consumers

sought to boost their immune systems.”

“Given the increasing pollution and extreme weather changes in Indonesia, more consumers are

taking vitamin C to prevent coughs, colds and the flu.”





China: By-Health Pearl Powder Vitamin C&E by Guangzhou By-health Biological Engineering Co Ltd


DetailsCategory: Combination Dietary SupplementsLaunch date: January 2013Main active ingredients: Pearl Powder, Vitamin C 1 & Vitamin E

Retail price: RMB298/US$49 Source: www.by-health.com

Unique selling proposition (USP) or positioning: Combined effects from pearl powder with Vitamin C and natural Vitamin E imported from U.S. to enhance immunity and promote skin health.



A SNAPSHOT OF ASIA


POLLUTION PROBLEMS

BEAUTY BOOMBABY BOOM?

IS THE PARTY OVER?





India Indonesia China South Korea02468

1012141618

% of Population Obese2000-2020

%Obesity, A Small But Growing ProblemVITAMINS AND DIETARY SUPPLEMENTS IN THE ASIA PACIFIC REGION: IS THE PARTY OVER?





The Fastest Growing Markets for Weight Management2008-2013


“Unlike other consumer healthcare categories, weight management continued to be dominated by direct selling players.”

“In South Korea, individual distributors of Herbalife products are aggressive in attracting consumers. Most distributors open shops where consumers can relax and enjoy a foot massage.”

“Consumers usually want to lose weight quickly, so they are increasingly interested in meal replacement slimming products that are low calorie and high in fibre.”

61%

CAGR!





India Indonesia Malaysia South Korea0

100200300400500600700800900

200820092010201120122013

Up and Away with Weight ManagementVITAMINS AND DIETARY SUPPLEMENTS IN THE ASIA PACIFIC REGION: IS THE PARTY OVER?

Weight Management US$m 2008-2013





The Fastest Growing Markets for Sports Nutrition2008-2013


18% CAGR!

“Sales performance of sports nutrition is gaining positive momentum in line with the growing number of gyms and fitness centres in Thailand as they

become the socialising venues where Thai urban consumers spend more of their time on indoor exercise and body training courses.”





Thailand Indonesia China India0

20

40

60

80

100

120

200820092010201120122013

Sports Nutrition Showing its MuscleVITAMINS AND DIETARY SUPPLEMENTS IN THE ASIA PACIFIC REGION: IS THE PARTY OVER?

Sports Nutrition US$m 2008-2013





Collagen… It’s Asia’s Little Beauty SecretVITAMINS AND DIETARY SUPPLEMENTS IN THE ASIA PACIFIC REGION: IS THE PARTY OVER?

22% CAGR!

“Brand’s InnerShine Marine Collagen endorsed by model

Pechaya Wattanamontri, whilst Thai actress/model, Laila

Boonyasak, promotes Scotch Collagen Aora, a white beauty shot

with a combination of collagen extracted from deep sea fish.”

“Many tonics and bottled nutritive drinks products were positioned as beauty supplements to target

the rising concern for maintaining a beautiful appearance by the

female consumers.”“Due to their

very expensive prices, their

target consumers are limited to those

on higher incomes.”





DetailsCategory: Weight Loss SupplementsLaunch date: August 2013Main active ingredients: Dietary Fibre 6.3g/100ml, L-Carnitine 300mg/100ml

Retail price: RMB546/ US$89

Unique selling proposition (USP) or positioning: Absorbs the necessary nutrients whilst suppressing hunger and burning fat.

China: Gomini High Fiber Drink Grapefruit by LUMI Biotechnology (Shanghai) Co Ltd


Source: http://shop.lumilady.com/product-396.html





Singapore: RubyCollagen Essence by Cerebos Pacific LtdVITAMINS AND DIETARY SUPPLEMENTS IN THE ASIA PACIFIC REGION: IS THE PARTY OVER?

DetailsCategory: Tonics and Bottled Nutritive Drinks

Launch date: April 2013Main active ingredients : Collagen 3000mg, Astaxanthin 2mg

Retail price: S$57/US$46 per 6 x 50ml bottles

Unique selling proposition (USP) or positioning: The product is specially suited for Asian skin to retain skin suppleness and lessen fine lines appearance . Micro-collagen replenishes skin’s collagen supply and Astaxanthin protects skin against UV rays.

Source: Euromonitor International



A SNAPSHOT OF ASIA


POLLUTION PROBLEMS

BEAUTY BOOM

BABY BOOM?IS THE PARTY OVER?





Fastest Growing Markets for Paediatric Vitamins and Dietary Supplements 2008-2013


“Paediatric vitamins and dietary supplements is an extremely niche market in India, which is primarily driven by the affluent urban consumer base.”

A shift away from paediatric vitamins to paediatric Traditional Chinese Medicine.

“Paediatric multivitamins in chewable gummies format, with a taste resembling confectionery, remained popular among children.”

36%

CAGR!





Baby Boom?VITAMINS AND DIETARY SUPPLEMENTS IN THE ASIA PACIFIC REGION: IS THE PARTY OVER?

2000

2002

2004

2006

2008

2010

2012

2014

2016

2018

2020

900,000920,000940,000960,000980,000

1,000,0001,020,000

Under 15 Population in Asia Pacific

Years

Popu

lati

on in

mill

ions





DetailsCategory: Paediatric vitamins and dietary supplements

Launch date: September 2012Main active ingredient: Sodium ascorbate

Retail price: Ps10/US$0.22 per sachetUnique selling proposition (USP) or positioning: VitaPops is the first and only paediatric vitamin C in the market that is like a candy that pops and fizzles in the mouth when taken.

Philippines: VitaPops by United Laboratories IncVITAMINS AND DIETARY SUPPLEMENTS IN THE ASIA PACIFIC REGION: IS THE PARTY OVER?

Source: www.unilab.com.ph





DetailsCategory/subcategory: Pediatric Vitamins and Dietary Supplements

Launch date: Mid 2013Main active ingredients : Cod liver oil extract, Vitamin A, Vitamin D, Calcium Hypophosphite

Retail price: Rp 50,000/US$4.10 for 350 mlUnique selling proposition (USP) or positioning: Claims to help

increase children’s appetites, without them becoming overweight. Moreover, the product aims to optimise children’s brain development, as well as eye health, immunity, bone and teeth.

Indonesia: Champ’s Emulsion by CCM Pharmaceuticals Sdn BhdVITAMINS AND DIETARY SUPPLEMENTS IN THE ASIA PACIFIC REGION: IS THE PARTY OVER?

Source: www.facebook.com/ChampsEmulsionID



A SNAPSHOT OF ASIA


POLLUTION PROBLEMS

BEAUTY BOOM

BABY BOOM?

IS THE PARTY OVER?





2005-06

2006-07

2007-08

2008-09

2009-10

2010-11

2011-12

2012-13

2013-14

2014-15

2015-16

2016-17

2017-18

0

4

8

12

% Value Growth 2005-2018

Asia Pacific sans JapanPolynomial (Asia Pacific sans Japan)Asia Pacific

Is the Party Over? Not Quite YetVITAMINS AND DIETARY SUPPLEMENTS IN THE ASIA PACIFIC REGION: IS THE PARTY OVER?





The Chinese and Indian Middle Classes are Almost as Enthusiastic as Americans


USIndia

China Japan

UKBrazil

GermanyFrance

0 10 20 30 40 50 60 70 80 90

Almost Every Day1-2 Times A Week1-2 times a month

On average, how often do you take vitamins/dietary supplements?





There are Many Reasons to Feel Optimistic about the FutureVITAMINS AND DIETARY SUPPLEMENTS IN THE ASIA PACIFIC REGION: IS THE PARTY OVER?

Baby Boom Beauty Boom Pollution

Rising Middle Class

Ageing Population

Booming Economies



THANK YOU FOR LISTENINGDaniel GrimseySenior Research AnalystEuromonitor International www.euromonitor.com [email protected] +61 (0)2 9581 9215


mailto:[email protected]



[PPT]PowerPoint Presentation · Web viewEuromonitor covers 100% of the market. A SNAPSHOT OF ASIA....

Documents

Transcript of [PPT]PowerPoint Presentation · Web viewEuromonitor covers 100% of the market. A SNAPSHOT OF ASIA....