Ppt of Max Newyork

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ANALYSING THE COMPETITIVE

MARKET OF LIFE MAKER PREMIUM INVESTMENT PLAN



OBJECTIVES

Rationale for the study:

Existence of huge population that is yet to beinsured suggests an immense opportunity togenerate awareness about the criticality of life

insurance in a person¶s life. There exists a wide market to be tapped by the

increasing number of life insurance companiesdespite their competitive offerings.

To identify strengths, weaknesses and gaps tobe filled in on various parameters of this policy.



Parameters for comparison of

Fund:

Charges on the policy

Additional benefits and flexibilities

with the policyCompounded Annual Growth Rate

of NAV of various funds.

Portfolio composition of variousfunds

Broker Survey



PERFORMANCE VS BENCHMARK

RETURNS(LAST YEAR RETURN)

Period: April 07 - April 08



RESULT AND ANALYSIS

Investment Objective :

Investment Objective

25

30

30

15

Regular income

Large Sum of Gains

Finance Education or

Wedding

Combination of All



Trustworthy private life insurance

company:

0 5 10 15 20 25 30 35

ICICI Prudential:

Bajaj Allianz

Birla Sun Life

Bharti AXA

SBI Life

Max Newyork Life

Most Trustworthy company



Policy sellers¶ area of focus :

Premium Payment Mode:

0 5 10 15

Good Product

Good Service

Both

Policy seller's area of focus

0 20 40 60 80

Yearly

Monthly

Prefe rre d pre mium payment mode



Most selling ULIP product:

Most Selling ULIP

5 10 15 20 25 30

Bajaj - New Unit Gain

ICICI Pru - LT Super

LIC - Money Plus

Kotak - SIP II

SBI - Horizon II

HDFC - UL Endowmnet

Bharti - Wealth Confi

MNYL - Life Maker

Aviva - Save Guard



Company offering relatively

transparent charge structure:

0 5 10 15 20 25

ICICI Prudential

Bajaj Allianz

Birla Sun Life

MNYL

HDFC

Companies having relatively more transparent

charges



Customers¶ profile to which maximum

number are sold:

Age group:25-40 years Good income status Educated people

Customer's Profile

Customer's Profile



Premium Payment Option:

Premium Payment Option

Regular

80%

Single

20%



Ratio preferred for investing

Young, Unmarried Professionals

50%

25%

25%

In Aggressive Equity funds

In High Yield Bonds andGrowth and Income funds

In Conservative moneyfunds



Recently Retired couple

35%

25%

40%

In conservative Equity funds

In moderately Aggressivefunds

In Money Markets



CONCLUSION

Strengths: MNYL has one of the well managed funds in

the life insurance industry. The risk orientedµgrowth¶ fund also maintains positive returnseven when the market has a downward trend.

The portfolio of MNYL is very well diversifiedacross all the sectors.

MNYL is a transparent company thus peoplehas trust in this company

Weaknesses:

Policies of MNYL have no uniquedifferentiating feature.

Being a transparent company MNYL isconsidered to be highly charging company bypeople.



R ECOMMENDATIONS

Insurance Broker Survey:Based upon the findings of thesurvey:

- MNYL should stress upon strengthening the brand nameof the company, highlighting the strong foundation of New York Life Insurance Company and Max India.

Life Maker Premium Investment Plan Study:

- In a highly competitive industry, new concept emulationwill be quick; therefore MNYL should strive to be firstmover among emulators.

- Reclassification of funds offered as µPURE¶ funds andµDIVERSIFIED¶ funds; so as to tap the segment for ULIPs intier II cities where awareness and trust on market is low.

Online accessibility:

- Focus upon quick accessibility on common internetsearch engines such as Google and Altavista.

Ppt of Max Newyork

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