Ppt nuvem (3)
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Transcript of Ppt nuvem (3)
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2º Encontro de E-Commerce Nuvem Shop
Dailton Felipini
Ricardo Alam
Mariana Lima
Marcos Luppi
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Empreendedorismo no E-Commerce
Dailton Felipini
E-COMMERCE.orgLe Books
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Os 4 pontos iniciais para se considerar:
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Pesquisa:
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Definição de nicho:
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Website eficaz:
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Trazendo visitação ao site:
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Principais considerações para iniciar seu E-Commerce
Ricardo Alam
Licenciado Buscapé UniversityConsultoria em E-Commerce
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Profissional com 10 anos de experiência prática, iniciando
operação própria no MercadoLivre, expandindo seus horizontes
para a Ebay e fóruns especializados (nacionais e internacionais);
Colaborador em pequenas e médias operações de diversos
nichos de atuação;
Escritor no blog Profissional de E-commerce (Unibuscapé
Company) e Nuvem Shop Blog;
Pesquisador do Guia Plataformas de E-Commerce 2014 lançado
pela Unibuscapé Company;
Consultor em e-commerce para micro e pequenas empresas.
Quem vos fala?
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Quais os principais pontos?
Mercado de Nicho (Princípio da Cauda Longa)
Planejamento – Como Realizar
Marketing Digital
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1. Atue em um mercadode nicho
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1. Quais os benefícios de seatuar no mercado de nicho?Baixa Concorrência
Público Alvo Segmentado
Marketing Focado / Maior ROI
Variedade Vertical
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2. Estabeleça Um Planejamento Sólido
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2.Quais fatores a se considerar inicialmente?
Quais são e como estão meus recursos?
Qual meu nível de expertise sobre e-commerce?
Como adaptar meus insights no plano de negócios?
O planejamento está adequado ao cenário?
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2. Para cada mudança, um novo briefing
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3. Invista em Marketing Digital
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3.Trabalhe SEO E Campanhas de Links Patrocinados
Sinergicamente ambos completam sua estratégia de marketing digital
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3. Gerencie suas páginas nas redes sociais
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3. Blogs, Vlogs, Podcasts, Livestreaming – Esteja a frente em seu nicho
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Os benefícios de uma agência e outros temas de propaganda
Mariana Lima
Sirius PublicidadePequenos Varejistas Online
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Sirius Publicidade
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Mariana Lima
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Bastidores do E-Commerce
Marcos Luppi
Ahimsa
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Fazendo a diferença...
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• E-commerce; 30/6/2013; Investimento inicial de aprox. R$ 10.000,00;
• A = não, HIMSA = dano ou injúria: significa a rejeição à violência em qualquer esfera
da ação humana, seja física, verbal ou psicológica;
• Uma das únicas, talvez a única, marca brasileira exclusivamente voltada para
mensagens de positividade e não-violência;
• Parcerias com A Nossa Jornada**, Mailing do Bem e Razões Para Acreditar;
• Rede com potencial de mais de 100.000 pessoas!
• Ativismo:
• 2 Campanhas do Agasalho; 1 Campanha de arrecadação de Brinquedos, +150
brinquedos;
• Um futuro cheio de conquistas e mudanças pela frente!!!
Sobre a AHIMSA
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Outros frutos
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• Qualidade de vida;
• Liberdade de horários e escolhas;
• Fazer algo maior e que acredito que o mundo precisa;
• Independência Financeira;
Motivação
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Erros e Acertos
Acertos
• Ter começado;
• Ter buscado algo único;
(Oceano Azul)
• Ativismo;
• Parcerias;
Erros
• Ter começado cedo (!!!);
• Arrependimentos???
• Terceirizações
(blogueiras; registro; design);
• Dar peças (cuidado!!!);
• Tentar ajudar quem não quer ser
ajudado;
É melhor errar no começo;Se o erro proporcionar um aprendizado então valeu a pena!
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COMO FALAR COM OS PALESTRANTES?
Dailton Felipini – [email protected] / (11) 2129 6357
Ricardo Alam – [email protected] /(11) 9 8861 6491
Mariana Lima – [email protected] / (11) 9 5953 5642
Marcos Luppi – [email protected]
Nuvem Shop – [email protected] / 0800 777 0101