PowerPoint Presentationconbrafarma.com.br/wp-content/uploads/2017/01/FB... · 419 curtidas 20...
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Um mundo mobile
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IDC Group - 2015
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Fonte: eMarketer, 16+ Excluindo ligações – Expertise, “Hábitos relacionados ao smartphone” Conducted in partnership with opinion Box, Set/2015 - BR
antes de dormir
41%
ao acordar
34%
madrugada
25%
comendo
18%
no banheiro
21%
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+3,100,000 apps disponíveis
75% em 4 apps
Source: Apple iOS and Google Play Stores, July 2015, comScore US Digital Future in Focus 2015 report, Mar 2015
Fonte: (1)ComScore, O Cenário Multiplataforma no Brasil – Nov/2015
88%
do tempo gasto éem apps(1)
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Como isso afeta o meu negócio?
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Enquanto busca é uma experiência típica de desktop
Casaco de inverno
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No mobile as pessoas descobrem
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>60%descobrem on-line
>30%somente on-line
100 milhõesde horas de vídeo/dia
assistidos no FB
Source: Millward Brown Digital, Jan 2015Facebook Study on Video, may 2015
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51%Pesquisaram on-line um produto enquanto estavam na loja
Sources: “Omni-channel Shoppers” by GfK, US only (Facebook-commissioned online study of 2,407 people ages 18+ who have researched online and bought 1 of 5 key categories in last 3 months), Sep 2015.categories in last 3 months), Sep 2015.
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92% que compraram um produto depois de ver um anúncio no Facebook,
Nunca clicaram em um anúncio
Fonte: Datalogix, 2015
Clicker, um ser em extinção
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