POST SHOW REPORT 2015

Association Partners Organised by

Chamber of Commerce Brescia - Italy

Chamber of Commerce Brescia - Italy

Official Registration Sponsor Official Media Partner Surface Design School Seminar Sponsor

18 – 21 MAY 2015

2 Middle East Covering 2015 Post Show Report

Middle East Covering is the MENA region’s largest and only event for the valuable covering and surface materials industry. The 2015 edition of Middle East Covering saw visitors and exhibitors descend from around the world, with over 250 of world-leading architecture surface interior brands on display from more than 19 country origins. Coming from 101 countries and regions, exceeding all expectations, 12,657 of total visitors from MENA contract business architecture and design community taking part in 4 days of networking, product sourcing and knowledge sharing.

Alongside the exhibition, surface design school seminar and future material experience feature also engaged GCC’s most influential contractors, architects, engineers and consultants working on the largest and most important projects in the region. Middle East Covering offers the best platform for all international manufactures ready to explore and take advantage of the tremendous increase in demand for imported surface materials in Middle East and North Africa region.

12,657 Total number of visitors

15,165 TOTAL PARTICIPANTSMENA REGIONS LARGEST AND EXCLUSIVE TRADE FAIR FOR SURFACE INTERIOR DESIGN

8,000sqm Gross floor space

180 Number of exhibitors

101 Total number of visiting countries

7 Number of national pavilions

21 Number of participating countries

GLOBAL EXHIBITOR PARTICIPATION

United Kingdom

United States

United Arab Emirates

Saudi Arabia

Canada

ChinaKorea

JapanIran

India

Pakistan

Turkey

Poland

Spain

France

Italy

Bel

gium

Germany

Cameroon

Kuwait

Austria

Net

herl

ands

Russia

Hong Kong

Finland

EgyptMorocco

SHOW STATISTICS

3Middle East Covering 2015 Post Show Report

Visitor ProfilesTHE 2015 EDITION OF MIDDLE EAST COVERING WAS AN EXCITING GATHERING OF INDUSTRY PROFESSIONALSThe Middle East and North Africa region leads the attendance at Middle East Covering with 82 % of total visitors. The top 5 visiting countries were UAE, Saudi Arabia, Qatar, Oman and Kuwait.

Middle East Covering also attracts only the most influential decision makers and buyers to the exhibition and has developed an extensive database in excess of 100,000 architects, designers, retailers, contractors and developers for some of the region’s biggest mega-projects. More than 40% of the unique trade visitors consists of distributors, importers & exporters, furnishing retailers, wholesalers, architects & interior designers.

Visitors used Middle East Covering as their primary sourcing platform for surface interior and exterior materials for their projects; in addition to acquiring information on the latest industry techniques and technologies, they were able to keep up-to-date on the latest material trends.

VISITORS BY BUSINESS ACTIVITY VISITOR PURCHASE AUTHORITY

VISITOR SATISFACTION

12% Import & export traders

2% Franchise dealers

20% Architects/Interior designers

25% Interior fit-out professionals

9% Contractors/ project managers

2% Manufacturers

2% Real estate developers

61% of visitors attending Middle East Covering have purchasing authority

61% of visitors are either a Purchaser, Buyer or Decision Maker

25% of visitors attending Middle East Covering have a budget in excess of $1m

$327,000 On average spend onsite per visitor attending Middle East Covering

94% of visitors achieved most or all of their objectives

93% of visitors consider Middle East Covering important to their business

56% of visitors spent over 2 days at the exhibition2% Owners

3% Government/media/associations

5% Non-trade visitors

85% Expressed their optimism about MENA region future developments of flooring markets

89% will attend next year

4% Retailers (Furnishing stores)

14% Distributors/wholesalers/agents

4 Middle East Covering 2015 Post Show Report

ExhibitorsMiddle East Covering offered visitors a highly diverse and international flavour of products and brands from its exhibitors. Attending designers, architects, buyers and key media had access to over 250 leading world suppliers of surface materials, covering and flooring products.

EXHIBITOR SATISFACTION

WE HAD GOOD BUSINESS AND ALL-IN-ALL WE ARE SATISFIED AND WE LOOK FORWARD TO COMING BACK TO MIDDLE EAST COVERING. WE SAW WHO WE WANTED TO SEE AND WE GOT THE LEVEL OF BUSINESS WE WANTED TO HAVE. Andreas Souranis, Regional Sales Manager Hard Flooring, Berry Alloc, NV Belgium

71% of exhibitors were satisfied with the quality of visitors

64% of exhibitors don’t exhibit at any other MENA event

38% of 2015 exhibitors have re-booked their space for the 2016 edition within one month

360° Decoro3D Lux Trading LLCAgacan Hali Kilim Tekstil Turizm Otomotiv Insaat Sanayi Ve Ticaret Limited SirketiAl Ameemi International Trading LLC - Berry Floor and Exterpark (Spain)Al Ashwaq Building Materials Trading LLCaAl Dhil Carpets Trading LLC*Al Fajer Establishment/Novacolor, Italy*Al Sorayai Group KSA* Al Zubaidi Modern Decorative Systems LLC/Amourcoat UK

Al-Arabi International Decoration CoAll Carpet Co LtdAlomi Real Wood Floors LLCAnkamet Display System - Ankamet Sergileme SistemleriArshad oriental & bokhara carpetsArta Naghsh TechArtista OneBaroco Sp.zo.o*Barrisol - NormaluBase Dekor San. Ve Dis Tic. A.S.*Bassano ParquetBenares Carpet Collection*BerryAlloc NVBetter Floors Carpentry LLCBora Celik Esya Ve Mob Ins Malz San Tic Ltd StiBuzon Pedestal*Carpet Export Promotion Council IndiaCarpets for Contract FZ LLCCavinato S.p.A.Chabros International Group*Classen Flooring International GmbHClipso Middle EastColortekCush Company CameroonD.K. EnterprisesDaejin Co ltdDesign OneDhruv Overseas, Panipat (India)Dixon Turner Interior SurfacesDur-A-FlexExposhell LTD TLA Trade flooring Co.Flagles Plastic CompanyFloorworld LLCFlora India Exports*Forbo Flooring Systems

Forest House Trading LLCFoshan City Fangyuan Ceramic Company LimitedFoshan Neviews Mosaic LtdFoshan Shunde Arrow Ceramics Co LtdFour Corners Contracting and General Maintenance EstablishmentFujian Huatai Group Co LtdFuzhou Chinhoy Imp & Exp Co LtdGaoyao Riyuetao Ceramics Co Ltd*GerflorGirish InternationalGlorta Carpet Co LtdGreenwood General Trading (LCC)*Hempel Paints*Hewlett Packard Middle East FZ LLCHeze Lvsen Wood Co LtdIlmoz Esya Susleme Ticareti Sanayi Ltd StiImpa SpaImpertek SRLIndian Export HouseIsfahan InternationalItalmesh SrlJamila Rugs India*Janser GmbHJiangsu Vitian Building Material Co Ltd*Jotun UAE LLCJRD InternationalKabir Carpet InternationalKailash Rug Industrieskahveci orman urunleri petrol ur san tic ltd sti*Kansai Paint*Kira Floorings/ParadorKohinoor CarpetsLaizhou Foreign Trade Building Material Co Ltd / Laizhou Feiyu Artificial Building Material Co LtdLiberty IndiaLinhai Zhengda Machinery Co LtdLinyi Yong Hua New Building Materials Co Ltd*Listone giordanoLogical internationalLuxxfloor*Made in Vicenza, ItalyMadera InteriorsMahabir Prasad & SonsMargaritelli S.p.A.Master of IllusionMaster Stretch False Ceilings

Materia Italian DetailsMessara Trading Co LtdMirage - Hardwood FloorsModern Mazaya General Trading LLCMosaico + Srl Con Socio Unico*MuraspecNahar Building Materials LLCNan’An City Tip-Top Import And Export Co Ltd*NGC Nafees Wallpaper Co LLC Ningbo Native Product INT’L Co LtdNuzarat Carpet EmpOld Wood LLCPelit Arslan Kontrplak Fabrikasi A.S.Ponti International LLC* Pro-Brixia Chamber of Commerce Brescia, Italy

Prodital LeathersProductos Jafep, S.L.Progips Sp. zooProgress ProfilesQingdao Artune Co LtdQingdao Heshi Crafts Co LtdQuanzhou Ashine Imp.& Exp.Trading Co LtdQuanzhou Lida Imp. And Exp. Trading Co LtdQuanzhou Risheng Building Material Co LtdQuanzhou Sunny Superhard Tools Co Ltd*Quebec Wood Export Bureau, CanadaRavaioli Legnami SrlRMG Polyvinyl India LimitedRoserosaRosetta - Al Anwar International Gen Trade LLCRugs OverseasSamara CarpetsSarla Handicrafts (Pvt) LtdShandong Jiabao Ceramics Co LtdShaoxing County Gude Textile Co Ltd*Sharda ExportsShen Zhen He Chen Art Carpet Co LtdShinilframe Co Ltd*Shiv Shakti ExportsShree Ram CarpetsShyam OverseasSichuan Yiming Microcrystalline Technology Co Ltd*Stia Holzindustrie GmbH (Admonter)

Stonelink International Limited*Suminoe Co LtdSYLKA Carpets DubaiTamadon Farsh Kashan CompanyTeejan General Trading LLCTer Hurne Gmbh & Co. KGThe Paper Partnership LtdTianjin Homewell Plastic Co LtdTimberline International RVTradeco LtdTulip Home Manufacture Co LtdTurakhia Overseas Pvt Ltd United CarpetsVerincolor SrlVezir Kopru Orman Urunleri Ve Kagit San A.S.Vini DecorWelspun Global Brands Ltd/True Marketing FZE*Wetar General Trading LLC/Parky Belgium*Wickham Hardwood FlooringXiamen Ally Industrial Co LtdXiamen Cerarock Imp & Exp Co LtdXiamen Dingde Trading Co Ltd (Better House Trading)Xiamen Fortune Construction Co LtdXiamen Hour Imp. & Exp Co LtdXiamen Huipu Imp.& Exp LtdXiamen Lexiang Import & Export Co LtdXiamen Seehi-Hongda Industrial Co LtdXiamen Taiying Diamond Products Co LtdXiamen Tenzon Mosaic FactoryXiamen Unitedbuilding Material Imp & Exp Co LtdXiamen Xinzhenxuan Building Material Co LtdXiamen Zhuoshi Imp & Exp Co LtdXi’An Xiangsen Carpet Material Co LtdYi Xing Hoy Building Material Co LtdYucel Hali Yer Kaplamalari Ve Dekorasyon an Tic Ltd StiYunan Zhisheng Building Material Co LtdYunfu Wayon Building Material Co LtdYunnan Yujiabao Artifical Wood Co LtdZhangjiagang Shalong Macromolecule New Materials Co LtdZhejiang Baideli Leather Co LtdZhejiang Jiabolang Blanket And Carpet Co LtdZhejiang Widehigh Investment Co LtdZhejing U-Home Co LtdZltechnology Co Ltd

2015 MIDDLE EAST COVERING EXHIBITOR LIST

180 Total number of exhibitors

131 International exhibitors

49 UAE exhibitors

100%

78%

22%

*Featured exhibitors and government associations

2015 Middle East Covering was inaugurated by H.H Sheikh Hamdan bin Rashid Al Maktoum, Deputy Ruler of Dubai and the Minister of Finance and Industry of the United Arab Emirates

5Middle East Covering 2015 Post Show Report

Global reach of the multi-channeled marketing campaign for Middle East Covering 2015.

MORE FEATURES TO ATTRACT MORE VISITORS

WT Project, Italian architecture and design office based in Milan and active in UAE, in collaboration with Middle East Covering, showcased the “Future Materials Experience”: an exciting presentation of new trends in materials and innovative and sustainable surfaces. WT Future Materials Experience focused on innovative surface design, and the feature encouraged visitors to engage in texture, color and properties of new materials.

Sponsored by Interface, Keralia and woodfloors, the Surface Design School featured 16 sessions and a host of international and regional influencers in surface material design such as Phil Pond, Trend Translator - Scarlet Opus, Milou Ket - Interior Designer, Ana Pinto-Alexander, Director of Healthcare Interiors - HKS, Anne Roselt, Global Colour Managers - Kansai and many more…

13,000,000 Reach of PR campaign

36 Number of print adverts

13,000 Websites visits

5,200,000 Reach of radio campaign

23,000 social media marketing

17,000 Number of direct mail invitations sent

1,700,000 Number of emails sent

22,000 Number of telemarketing calls

PRINTThe Covering marketing reaches leading trade publications, magazines and newspapers throughout the GCC.

WEBSITEOur websites communicates to a targeted audience of interior design professionals across the Middle East, Europe, Asia and Africa.

DIRECT MAILCatalogues, invitations and show information were mailed globally to professionals inviting them to Covering show in 2015. More than 17,000 contacts were targeted from our extensive and ever growing database.

EMAIL MARKETINGOur targeted email campaign was was sent out to more than 100,000 industry professionals. We have carefully analysed the results and trends to build and grow the data for the 2016 event.

SOCIAL MEDIAWith active use of social media, across our portfolio of events we have built a steady following and presence on LinkedIn, facebook and twitter.

PR & MEDIA COVERAGEIn 2015 Middle East Covering carried out an extensive Public Relations campaign, focusing on communication of clear, specific and targeted messaging to our core audience and media.

MARKETING & PROMOTION BRAND VISIBILITY

TO ENQUIRE ABOUT EXHIBITING PLEASE CONTACT:T: +971 4 438 0658E: info@middleeastcovering.com

Organised by:

www.stoneandsurfacesaudi.com

www.stoneandsurfacesaudi.com

YOUR GATEWAY FOR DRIVING SALES IN THE MIDDLE EAST

SPACE ONLY $415 (PER SQM)

SPACE ONLY (DOUBLE DECKER) $515 (PER SQM)

SHELL SCHEME $465 (PER SQM)

UPGRADED SHELL SCHEME $495 (PER SQM)

2016 EXHIBITION STAND RATES: