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DAVID HUTCHESON
PORTFOLIODESIGNER
INTRODUCTIONPROFILE
SKILLS
David HutchesonTEL: +44 (0) 7900907561
EMAIL: [email protected]
I’m a hands on designer manager with over 10 years experience in designing home-
ware, giftware, packaging and decorative accesso-ries. Specialising in ceramics, glass, metal-ware,
textile pieces and plush I’ve designed for Vera Wang, Julien Macdonald, Harrods, Waitrose, Interflora, Tesco, Asda, The Garden Centre Group, the Garden & Leisure Group and various other retailers. I have a strong aware-
ness of production techniques and manufacturing as I regularly travel internationally to work with suppliers in Europe, China, Hong Kong, Vietnam, the Philippines
and India. I also develop and lead a team of skilled designers ensuring the timely produc-
tion of trend led seasonal product for the I.S. Group of companies. Trend Led
CommercialProblem Solver
Proficient 3D ModellerPhotoshop ExpertIllustrator Expert
Team Management
TABLE OF CONTENTS
XMAS 2015
SUKI PLUSHRANGE 2015
I.S. SPRING & SUMMER 2016
SUKI LOVE SENTIMENT GIFTWARE 2016
CHRISTMAS RANGE 2015 THE I.S. GROUP LTD
BRIEF: To create a commercial and
affordable range of Christmas sundries for
the gifting and floral sundries market.
TREND RESEARCH‘Crafting Christmas’Key Words & Phrases
Craftsmanship Faceted Textures Oxidised Metals Lino Printing
Pearlescent Tribalesque mark-making Artisan Techniques Elaborate
Illustrations Rustic Finely Detailed Prints Mismatched Stippling Humor-
ous Phrases Natural Materials Iridescent Tanned Leather Seasonal
Greetings Mirrored Surfaces
Colour
Rustic shades of brown offer the perfect backdrop for
brighter colours within the seasonal palette. Jewel-in-
spired tones offer a regal look; purple amethyst and
turquoise join with ruby red and emerald green. Eclectic
colour grouping is key. Inky pools of petrol blue, navy and
iron green bleed and blend together, whilst oily pearles-
cent finishes reflect a whole rainbow of metallic hues.
Gold, silver and bronze take on oxidised effects.
Print & Pattern
Christmas 2015 is heavily influenced by craftsmanship
and artisan techniques; intricate paper-cuts and lace
doilies inform finely detailed prints. Positive space is
balanced with the negative, as loosely tessellating motifs
form patterns that flow across the canvas.
Elaborate illustrations are made up of refined lines,
drawn with tattoo-precision and embellished with
tribalesque mark-making. Gradients and shading are
replaced with areas of stippling, while digitally created
imagery is cleverly distressed and textured to imitate the
aesthetics of lino printing.
Eye-catching typography unmistakeably communicates
the festive season, but also plays a huge part within
designs. Lyrics from well-known Christmas carols, joyful
seasonal greetings and humorous phrases are all made
up of decorative fonts, multicoloured and mismatched
together.
Texture & Embellishment
Natural materials continue to dominate the trends; kraft
paper, hessian and other eco-friendly materials feature
heavily, whilst tanned leather provides the answer to
trend-led finishing touches.
DESIGN IDEAS
Repeating patterns created in Illustrator which can then be transferred onto hard goods, textiles and packag-ing. Each pattern is created by hand-drawing the individual elements which are then taken into Illustrator, set into repeat and refined.
PRINT DESIGNS
DESIGN IDEAS RENDERINGS
SKETCHES
FINAL PRODUCTS
BED TIME BUDDIES PLUSH RANGE 2015 SUKI GIFTS INTERNATIONAL
BRIEF: To create a unique range of plush
for children to aid bedtime routines and
sleep.
RENDERINGS
SKETCHES
Features:* Glow in the Dark Plush Stars* Soft Short Pile Plush* 3-8 Years Market* 2 Boy & 2 Girl Characters
PRODUCT SPECIFICATION
PLUSH
FINAL PRODUCTS
Each character has been made using super soft boa plush and incorporate glow in the dark stars. To ensure these items are baby safe each item has been tested to meet EN71.
BRANDING & PACKAGING DESIGNS
FINAL PRODUCTS
Floor display and hang-tag designs.
ILLUMINATED CANVASES
FINAL PRODUCTS
The original artwork for each plush character has been transferred onto canvas and incorporates soft LED lighting.
Floor display and hang-tag designs.
SPRING \ SUMMER RANGE 2016(INCLUDING MOTHER’S DAY) THE I.S. GROUP LTD
BRIEF: To create a commercial and
affordable range of Spring, Summer &
Mother’s Day sundries for the gifting and
floral sundries market. As well as the
parallel development of homeware and
furniture for external clients.
The original artwork for each plush character has been transferred onto canvas and incorporates soft LED lighting.
TREND RESEARCH‘Hazy Dream’Key Words & Phrases
Dainty, sparkle, iridescent, frosted, tactile, embossed, romance,
vintage, structured, glitter, elegant, lace, Victoriana, Surrealist, retro,
abstract, checks, pinstripes, plant life, florals, blossom, pastels, ombré,
dreamy, feminine, sweet, foxglove pink, mango, sun-kissed, minty
greens, citrons, antique, dreamlike
Colour
The season’s colour palette shows a subtle influence of soft retro.
Creamy pastels cover designs in a soft and dreamy ombré of colour.
Soft, warm pastels cover designs; dreamy Cotswold creams,
cornflower greys, feminine dusty pinks and almond whites. Colour is
sweet but not too sweet. This season’s colour palette basks in
summery warmth. Foxglove pink, sweet mango and coral give prints a
sun kissed glow.
Shades of turquoise and minty greens combine with succulent green
and citrons and soft metallics, such as antique and honeyed bronze
add a hazy dreamlike quality.
Print & Pattern
Designs are elegant, graceful and glitzy and lace envelops design in
intricate and feminine ways. Traditional lace is reinvented in contem-
porary ways, whilst broderie anglaise is given a graphic style update.
The season shows a hint towards Victoriana and romantic and
glamorous vintage style is glistened with modernism and contempo-
rary touches. See the photography of Romina Margherita A. Diaz and
the paper structures by Matt Shlian for inspiration.
Designs have a rebellious streak with Surrealist art and illustrations
providing inspiration for details. Unruly brush strokes disfigure
classical masterpieces to portray creative expression and unusual
pairings. There is also a retro feel to design work with soft abstract
shapes, classic checks and pinstripes adding twists to artwork. Lacoli
& McAllister’s design work plays on shape, colour and proportion and
captures the retro feel for the season.
Plant life thrives this season as leaves are magnified and digitised and
mix with fonts for a lively, overgrown feel. Typography comes in
various forms, from the organic handwritten style to the more
rounded, bold typefaces. Florals continue to blossom in a sweet array
of colour.
Texture & Embellishment
Glass pieces are dainty and pure and sparkle with
high-powered sheen and iridescent qualities. Glass
may also be light green giving pieces a frosted
appearance and a milky transparency.
Ceramic surfaces are enticingly tactile and appear
to have a sugar chenille coating with delicate and
distressed, embossed florals adding romance to
designs. See the white vases from Kinto.
Vintage treatments are looked towards for creating
imperfect beauty. Designs have natural flaws and
raw edges. See the work by Eve Lateiner for
inspiration. Structured polygon ceramic pieces are
dipped with glitter and astrobright shiny surfaces
are combined with matte finishes. Polka dot
stickers add further interest to designs.
DESIGN IDEASPRINT DESIGNS
Repeating patterns created in Illustrator which can then be transferred onto hard goods, textiles and packag-ing. Each pattern is created by hand-drawing the individual elements which are then taken into Illustrator, set into repeat and refined.
DESIGN IDEAS RENDERINGS
HARD GOODS
FINAL PRODUCTS
DESIGN IDEAS RENDERINGS
SOFT FURNISHINGS
RENDERINGS
CURTAIN DESIGNS
RENDERINGS
CURTAIN DESIGNS
SKETCHES
DESIGN IDEAS RENDERINGS
FURNITURE
RENDERINGS
MATERIALS:
93% Cotton, 7% Linen.
100% Ash
Upholstery
Frame
DESIGN IDEAS RENDERINGS
FURNITURE
SKETCHES
RENDERINGS
MATERIALS:
93% Cotton, 7% Linen.
100% Ash
Upholstery
Frame
LOVING HEARTS RANGE 2016 SUKI GIFTS INTERNATIONAL
BRIEF: To create a commercial and
affordable range of giftware that contain a
‘love’ sentiment and will be launched at
Valentine’s Day. The designs should also
be suitable for everyday gifting as they will
feature for 12 months.
TREND RESEARCH
DESIGN IDEASPRINT DESIGNS
This is the final illustration approved for use on packaging and product, initially hand-drawn then taken into Illustrator for digital manipulation. Pantone 10353c has been chosen for its metallic champagne tone, enhancing the opu-lence and classical appeal of the product.
WHITE 10353C
DESIGN IDEAS RENDERINGS
DESIGN IDEAS RENDERINGS
FINAL PRODUCTS
THANK YOU!
INFORMATION
David HutchesonTEL: +44 (0) 7900907561
EMAIL: [email protected]
PLEASE CONTACT ME FOR FURTHER INFORMATION OR
EXAMPLES OF WORK.
Exclusive copyright of David Hutcheson. Reproduction is prohibited in various forms, to all intellectual properties; industrial and
copyright, relating to the design proposal/s and descriptive mater set out herein. Intellectual property refers to creations of the mind; inventions, literacy and artistic works, and symbols,
names, images, and designs used in commerce. No part of this document may be scanned, removed or reproduced
in any manner whatsoever without prior written consent. © November 2015.
DAVID HUTCHESON
PORTFOLIODESIGNER