Poradca podnikatela
Transcript of Poradca podnikatela
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Zero Moment of Truth
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84%
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Pozície v Googli
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Pozície v Googli
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Pohyb návštevníkov po stránke
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E-commerce sekcia
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E-commerce sekcia
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Vyhľadávanie v e-shope
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Prepojenie Google AdWords a Google Analytics
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Výnosy
Náklady na inzerciu
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Vyhodnotenie iných kampaní
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http://www.stranka.sk/topanky?
utm_source=newsletter4&
utm_medium=email&
utm_term=topanky&
utm_content=fotka_produktu&
utm_campaign=Jesenna_akcia
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UTM parametre
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Účinnosť produktových stránok
Počet zobrazení produktových stránok
Početobjednávok
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Účinnosť produktových stránok
Počet zobrazení produktových stránok
Početobjednávok
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Ďalšie užitočné štatistiky
• Účinnosť produktových stránok
• Vloženia do košíka vs. nákupy
• Prihlásení vs. neprihlásení používatelia
• Muži vs. ženy
• Úspešnosť prihlasovania a registrácie
• Chyby na stránke a vo formulároch
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1. dobrá káva 2. príjemné prostredie 3. spoločnosť
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41%
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Clickmapy, scrollmapy a iné mapy
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Kliknutia v stránke
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Pohyb myšou
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Sledovanie používateľov
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Používateľské testovanie
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Používateľské testovanie
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SocialMentions.com
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Opustené nákupné košíkyOpustené nákupné košíky
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Opustené nákupné košíky
• Evidujte
• Vyhodnocujte návrat návštevníkov s opusteným košíkom
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Opustené nákupné košíky
• Personalizovaný e-mailing
• Motivujte
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E-mail marketing
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Pripomínajte sa zákazníkom
• Spotrebný tovar (granule, plienky, toner…)
• Opustené nákupné košíky
• Nová generácia produktu
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Personalizácia
• Informácie o zákazníkovi
• História objednávok
• Prezerané produkty
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Nezabudnite na
• Responzívne e-maily
• Menej je viac
• Testujte
• Vyhodnocujte
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Remarketing
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Remarketing
• Aktualizujte zoznamy
• Personalizujte
• Rôzne fázy nákupného cyklu
• Udalosti na webe
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Porovnávače cien
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Cena + dostupnosť + doprava + hodnotenie e-shopu
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Nebojujete len cenou
• Recenzie
• Certifikáty
• Spätná väzba
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Outsourcing na zákazníka
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Optiscont.cz
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Optiscont.cz
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Amazon Dash
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Amazon Dash
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Tesco Home plus
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Odstraňovanie medzičlánkov
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Tesla Motors
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Vinári a farmári
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Brašnářství R. Tlustý & spol.
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Isadore Apparel
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Masová kustomizácia
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Topánky na mieru
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Fiat 500
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Cena na mieru
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Domodi.cz
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Domodi.cz
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Zákaznícky servis
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Doplnkové služby
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Dostupnosť
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Twisto.cz
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