Poland's Digital Future - Presentation December 2013

Amárach Presentation December 2013

Cyfrowa przyszłość Polski 2

Outline

Connect & Grow

Innovate & Compete

Towards the Digital Future

A Unique Study

Most reports on the digital future focus on either the demand side or the supply side – this report brings both together, along with recommendations:

• A survey of online Polish consumers about their digital experiences and expectations

• A survey of Polish businesses about their digital capabilities and plans

• Plus comparisons with other UPC/Liberty Global markets


Connect & Grow

Innovate & Compete



Households Online

41%

60%

76%

26%

48%

70%

2004 2008 2012

EU Poland

EU 2020: 100%

Source: EU Digital Agenda Scoreboard


The Size of the Prize

3.0%

9.5%

2013 2020

Internet Economy Share of GDP

2020 = PLN 200bn

potential to reduce unemployment:

270,000

Source: Deloitte/IMF/Amárach calculations


Digital Life - I

Source: Liberty Global/UPC Poland surveys of Internet users, 2013

146

232

130

166

Poland Netherlands Belgium Ireland

internet minutes per day

67

36

54

104


social network minutes per day


Digital Life - II

64

49

online video minutesper day

online newspaperminutes per day


47

40

% downloadmovies

% streamradio


Digital Life - III

52

27

37 34


% use internet to work from home



Connect & Grow

Innovate & Compete



Internet Shopping - I

Source: Treasury Ministry, Poland

% of retail sales online 2010


Internet Shopping - II

94% use internet to shop:

Clothes

59% Books

46% Electronic

42%

Source: Liberty Global/UPC Poland survey of Internet users, 2013

Cosmetics

42%


Internet Shopping - III


79

63 58 55

48 45

Travel Music/Movies Electronic Toys/Baby Books Medical/Health

% prefer to buy online


Internet Shopping - IV


79

70

84 80

74

48 45

58


% research online, buy offline % research offline, buy online


Digital Futures - I


% agree ‘because of the internet’:

family life is better 53%

worried about loss of privacy 48%

career prospects better 69%


Digital Futures - II


% agree ‘in future, internet will provide’:

greater urban/rural equality 61%

cheaper/smarter eHealth 46%

a better quality of life 69%


Digital Futures - III


60

33 31

Poland Netherlands Belgium

% would like to run own business fromhome

64

44

57

Poland Netherlands Belgium

% would like to work from home 1-2days per week


Connect & Grow

Innovate & Compete



Digital Growth - I

Source: Liberty Global/UPC Poland surveys of IT decision makers, 2013

75

64

48

23

Poland Netherlands

% good growth prospects % intent to hire next 2 years


Digital Growth - II

* Firms employing 2-9 employees Source: Liberty Global/UPC Poland surveys of IT decision makers, 2013

74

24

% see potential for more growth with 'right'digital strategy

% 'extra' turnover would grow with rightstrategy*


Digital Growth - III


80

50

70

% agree digitization importantPoland's economic prospects

% agree Poland's digitalinfrastructure behind main

competitors

% of consumers withbroadband below 30Mbps


Digital Drivers - I

What digital initiatives will boost growth in the future?

develop digital skills in Poland

63%

tax incentives to invest in

digital

57%

partnership with digital specialists

54%

access to superfast

broadband

40%



Digital Drivers - II

What will speed up digitalisation in Poland?

reduced regulation

91%

basic economic conditions

89%

targeted government

support

88%

more support for a start-up

culture

86%




The right digital strategy for Poland will: • Deliver growth for the economy • Maximise the job creation potential • Create a thriving start-up culture • Enable Polish businesses to compete online

against global competitors


December 2013

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Poland's Digital Future - Presentation December 2013

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Transcript of Poland's Digital Future - Presentation December 2013