POIdo MobileBeat 2010 Startup Competition Presentation

MobileBeat 2010 Startup competition

Nick Mikhailovsky, CEO, POIdo

E-mail: [email protected], twitter: nickm197

+7 (495) 649-8936 (o.) +7 (495) 790-5815 (m.) + 1 (914) 305 0489 (m.)

Location-Based Advertising Platform


POIdo [poi`du] – Location Based advertising platform

» Advertisers compete for ad lots, since a user sees only the most efficient ads on a given field.

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» Provides ads targeted to users’ precise location, context and behavior in applications on mobile phones, portable navigation systems and internet sites.


Global market opportunity 2013-2014

~30 B$ advertising from US

local businesses (BIA/Kelsey )

$6B annual adspend on mobile

(Juniper)

$1-4B

Location-based loyalty (Foursquare etc.)

$2-4B

Location-based advertising

Businesses with strictly local market, e.g., beauty salons, car wash, fast food, etc. cannot benefit from current measurable advertising.

$12.7B mobile LBS market (Juniper)

$13.3B LBS market (ABI Research)

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Timeline so far» Sep 2009 – Seed investment from founders (US$100K)» Mar 16, 2010 – Russian launch» Mar 29, 2010 – First ads served in mobile apps» Apr 22, 2010 – Won StartupPoint on Russian Internet Forum due to Arkady Volozh’s (Yandex

CEO) judgement» June 2010 CTR ~3% on mobile apps (cp. 2.36% of latest NAVTEQ case)» June 2010 Mail.ru tested the system and decided to use with Карты@Mail.Ru (4-6 M ad

impressions/day, 6M uniques/month)» July 9th, 2010 – new version launched, including Pay-per-view Ads and Coupons

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The team

… and 10 more team members in

software, design, marketing, testing

and support


Looking for

» Partners (LBS)» Agencies with reach of local business» Advisors/investors to help penetrate US market» Series A investment round:

» Build up sales force» Ramp up development» Execute GTM strategy for global markets

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POIdo MobileBeat 2010 Startup Competition Presentation

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